3 research outputs found
NILAI-NILAI BUDAYA MINANGKABAU DALAM KONTRUKSI RETORIKA DAKWAH BUYA ZULHAMDI MALIN MUDO LC, MA
No full textRhetoric is a form of unified message and personal communicator that aims to
provide information (informative), to influence the audience on the same ideas
and ideas (persuasive) and change the attitude of the audience as desired by the
communicator (changing attitude). The use of kato pusako in da'wah activities in
Minangkabau indicates that Minangkabau has a distinctive art of speaking or
da'wah rhetoric to be used as a communication strategy and rhetoric that will fill
religious studies in surau in Minangkabau. The objectives to be achieved in this
study are to determine the implementation of Minangkabau cultural values in the
construction of propaganda rhetoric by Buya Zulhamdi, Lc, MA when viewed
from three sides, namely ethos, pathos, and logos.
In this research, the writer uses case study research with descriptive qualitative
method / critical analysis. The research subjects in this study were Buya Zulhamdi
Malin Mudo, Lc, MA and the congregation who attended the recitation both at the
mosque and throughmedia Facebook live streaming, while the object of the
research was Minangkabau cultural values in the construction of da'wah rhetoric.
The data analysis technique uses qualitative analysis techniques on data in the
form of information, descriptions in prose language which is then linked to other
data to obtain clarity of a truth.
Based on the results of the research that the author did, it can be concluded that
the implementation of Minangkabau cultural values in the construction of the
rhetoric of the propaganda of Buya Zulhamdi Malin Lc, MA, namely in terms of
Minangkabau traditional expressions, namely characters from the ethos aspect,
takah from the pathos aspect and tageh from the aspect of the logos. Buya
Zulhamdi Malin Mudo Lc, MA can be said to be urang Bachar or ketokahan
which is constructed as a moderate scholar figure who understands the intricacies
of Minangkabau natural culture on the basis of tau jo nan ampek (four
knowledge). Buya Zulhamdi Malin Mudo is afigure batakah, namely batakah in
mangecek (good at speaking), batakah in appearance (good in appearance). Buya
Zulhamdi malin Mudo Lc, MA is a figure who is strict about the contents of the
Kapalo (firm contents of the head) which has broad insight and deep knowledge,
and is strict with the contents of the Dado (firm contents of the chest) that is to
have a solid faith
Strategi Memasuki Pasar Global Studi Kasus Yanto Pottery Kasongan Bantul
No full textGlobalisasi berdampak signifikan terhadap perekonomian dalam negeri Indonesia. Di antara dampaknya adalah banyaknya pelaku ekonomi dari luar negeri yang datang ke Indonesia untuk membeli produk dalam negeri Indonesia. Salah satu produk yang diminati mereka adalah kerajinan gerabah di Kasongan. Yanto Pottery adalah perusahaan kerajinan gerabah yang berlokasi di Kasongan, Kasihan, Bantul, Yogyakarta. Kerajinan gerabah merupakan produk Kasongan yang banyak diminati oleh wisatawan asing dan memiliki peluang besar untuk memasuki pasar global. Yanto Pottery membutuhkan strategi untuk memasuki pasar global. Jenis penelitian ini deskriptif kualitatif dengan studi kasus di Yanto Pottery. Untuk mendapatkan data, peneliti melakukan pengamatan secara terus menerus dan wawancara langsung dengan pihak Yanto Pottery. Data dianalisis dengan teknik Miles dan Hubermen melalui proses tringgulasi. Proses tringgulasi dengan pengamatan yang berulang-ulang kemudian direduksi (data reduction), disajikan (data display), kemudian disimpulkan (conclusion drawing). Hasil penelitian menunjukkan bahwa Yanto Pottery menggunakan strategi ekspor dalam memasuki pasar global dengan aktifitas ekspor tidak tetap. Ekspor yang dilakukan telah menjangkau Belanda, Autralia, Italy, dan Chile. Adapun kendala-kendala yang dialami oleh Yanto Pottey tidak terlalu memberikan gangguan yang berarti bagi perusahaan.
Indonesian Agricultural Industry Innovation to Create World Food Storage in 2045
No full textThe issue of food safety and food security has become an international concern, given the increasing global food demand due to the food crisis caused by the Covid 19 pandemic. Indonesia is trying to become a global food supplier through the Indonesian government\u27s vision of "World Food Barn 2045". This article uses the approach of the theoretical debate between Ester Boserup, Mark Nathan Cohen, Michael Lipton, Parker G. Marden, and Warren C. Robinson which states that there is a relationship between variables of food availability, changes in agricultural technology, and population growth in the world. The results of the author\u27s research in this article assume that in handling the issue of the global food crisis it is necessary for each country to sustain the event, Indonesia seeks to sustain the global food crisis through the implementation of an "Integrated Agriculture System" that integrates the agricultural sector and the livestock sector
