1,721,008 research outputs found
VALUE CHAIN KLASTER PARIWISATA BANYUMAS: PENDEKATAN MULTIPLE CASE STUDY
No full textPenelitian ini bertujuan untuk mengidentifikasi rantai nilai pariwisata yang berbasis perkotaan dan di wilayah Baturraden. Desain riset multiple case studydipilih karena dilakukan pada dua settingdan pertimbangan kompleksitas fenomena yang diteliti. Pengumpulan data dilakukan dengan wawancara mendalam dengan metode terstruktur dan tidak terstruktur. Hasil penelitian menunjukkan bahwa kerjasama lintas pemangku kepentingan sangat diperlukan, dengan mengoptimalkan kekuatan dan peluang yang ada, dan meminimalkan kelemahan yang ada pada kedua destinasi tersebut
APAKAH KEPERCAYAAN BERPERAN PENTING DALAM HUBUNGAN ANTARA FREKUENSI KOMUNIKASI MANAJER PENJUALAN-TENAGA PENJUALAN DAN JOB OUTCOMES?
Full text linkThis research examines structural model describing the relations among sales manager-salesperson communication frequency, salesperson trust on sales manager, task performance, and salesperson job satisfaction in the industries of insurance and multifinance.The results of empirical data analysis show that communication frequency directly and positively influences salesperson performance. Moreover, it is proved that communication frequency has a positive relation with trust. The next finding shows that salesperson trust on manager indicates a positive influence on job satisfaction, however there is no significant relationship with task performance. Finally, there is significant relationship between communication frequency and job satisfaction. In summary, of the five hypotheses, three hypotheses are supported
Perilaku konsumsi sadar ekologis: pendekatan pemodelan multipe indicator multiple causes
No full textPerilaku konsumsi sadar lingkungan adalah topik riset utama yang telah mendapatkan perhatian banyak peneliti dalam beberapa dekade terakhir. Penelitian ini bertujuan untuk mengeksplorasi perilaku sadar lingkungan ekologis dengan pendekatan multiple indicator multiple causes. Pendekatan ini menggabungkan pengukuran formatif dan reflektif untuk mendapatkan gambaran yang lebih luas dari konstruk tersebut. Selain itu, penelitian ini juga bertujuan untuk menguji reliabilitas dan validitas konstruk, khususnya validitas konvergen, validitas diskriminan, dan validitas nomologis. Perilaku konsumsi sadar lingkungan secara dominan ditentukan oleh faktor eksternal dan internal yang dibahas lebih lanjut dalam diskusi temuan riset.Kata Kunci: perilaku sadar lingkungan, keandalan, validitas, konvergen, diskriminan, nomologiPerilaku konsumsi sadar lingkungan adalah topik riset utama yang telah mendapatkan perhatian banyak peneliti dalam beberapa dekade terakhir. Penelitian ini bertujuan untuk mengeksplorasi perilaku sadar lingkungan ekologis dengan pendekatan multiple indicator multiple causes. Pendekatan ini menggabungkan pengukuran formatif dan reflektif untuk mendapatkan gambaran yang lebih luas dari konstruk tersebut. Selain itu, penelitian ini juga bertujuan untuk menguji reliabilitas dan validitas konstruk, khususnya validitas konvergen, validitas diskriminan, dan validitas nomologis. Perilaku konsumsi sadar lingkungan secara dominan ditentukan oleh faktor eksternal dan internal yang dibahas lebih lanjut dalam diskusi temuan riset.Kata Kunci: perilaku sadar lingkungan, keandalan, validitas, konvergen, diskriminan, nomolog
Review Article: Social Marketing & Social Entrepreneurship-is there a match?
No full textHelping to solve some of the world\u27s biggest social problems and influence behaviours that benefit individuals and communities for the greater social good; this is what distinguishes both social marketing and social entrepreneurship purpose. To dive further into these two concepts and find out whether they are really matching or not? The aim of this review is to analyse both social marketing and social entrepreneurship based on a review of the literature that will allow to highlighting the components and the need for the role of the social marketer and social entrepreneur; who play a vital role in delivering social changes for the benefit of our communities. This review paper examines the high Similarities and complementarity between both concepts and summarizes the new developments that could be expected in the near future. Finally, the fact of discovering if both concepts are matching or not is more than an assumption. Rather, it is a reality that imposes itself in order to participate in the unification of effort for more social change. Keywords: Social Marketing, Social Entrepreneurship, Social change
The Antecedents of the Rural Bank Patronage in Indonesia
Full text linkObjectives: The objective of the studies is to test the causal models of rural banking patronage behavior are still under research and this study is also aimed at filling the empirical gap. This study operationalizes constructs that better reflect the characteristics and uniqueness of rural banking business processes.Methodology: Data collection was carried out directly by distributing questionnaires to consumers or customers of BPR BKK banks in Banyumas Regency, Purbalingga Regency, and Banjarnegara Regency. The number of samples in this study was determined by the purposive sampling method of as many as 373 people. The analysis tool used is Structural Equation Modeling (SEM) and processed using AMOS software.Finding: The findings of this study stated, among others, the following: (1) Relational benefits have a positive effect on business friendship (2) Relational benefits have a positive effect on brand intimacy (3) Business friendship mediates the effect of relational benefits on brand intimacy (4) Business friendship has a positive effect on brand intimacy (5) Brand intimacy has a positive effect on patronage intention.Conclusion: Customer loyalty to the bank greatly determines the sustainability of the bank's business, especially rural banks which generally have fewer resources than national banks. This study confirms the importance of bank management paying attention to five antecedent variables, namely relational benefits (symbiotic benefits, special treatment benefits, and confidence benefits), business friendships, and brand intimacy
The Influence of Storytelling Content Marketing on Customer Engagement on the TikTok Social Media Platform, Mediated by Emotional Response
No full textTikTok has become a highly popular social media platform in Indonesia, with 127.5 million users in 2024. Despite its extensive user base, TikTok exhibits a low engagement rate in the travel, hospitality, and recreation sectors, at 0.64% as of January 2024. This study aims to explore the effectiveness of storytelling-based marketing strategies in enhancing customer engagement on TikTok. The study employs a quantitative survey approach with a sample of 102 TikTok users from across Indonesia, and data is analyzed using Partial Least Squares (PLS) with SmartPLS 3.0 software. This study confirms that emotional response can serve as a mediator between storytelling content and customer engagement. The research has academic implications regarding the importance of customers\u27 emotional responses when viewing storytelling content in digital marketing. Keyword : Storytelling Content Marketing; Customer Engagement; Emotional Respons
Conscientiousness as a Moderator: Examining the Effects of Challenge Stressors on Decision-Making Styles
No full textThis study investigates the relationship between challenge stressors and decision-making styles, with conscientiousness acting as a moderating variable. It aims to elucidate how individuals in cooperative organizations can leverage their personality traits to enhance their decision-making processes under stress. A hierarchical multiple regression analysis was conducted using data collected from 110 respondents across various cooperatives in Wonosobo, employing a snowball sampling technique. The results indicated that both challenge stressors and conscientiousness significantly influence decision-making styles. Specifically, an increase in challenge stressors positively impacted decision-making styles, leading to more strategic and focused approaches. Furthermore, conscientiousness moderated this relationship, suggesting that individuals with higher levels of conscientiousness are better equipped to manage challenge stressors effectively, thereby improving their decision-making outcomes.
Keywords: Challenge Stressors; Decision-Making Styles; Conscientiousnes
Peran Kinerja Pegawai dalam Memediasi Dampak Tata Kelola Perusahaan terhadap Kinerja Keuangan
Full text linkPenelitian ini memiliki tujuan untuk mengetahui pengaruh penerapan prinsip-prinsip tata kelola perusahaan terhadap kinerja keuangan yang dimediasi oleh kinerja pegawai. Populasi dalam penelitian ini adalah seluruh pegawai yang bekerja pada kantor BPR BKK Purwokerto Kabupaten Banyumas. Pemilihan sampel didasarkan pada Metode pengambilan sampel bertujuan (purposive sampling). Data yang digunakan dalam penelitian ini dianalisis menggunakan partial least square dan dilakukan dengan bantuan perangkat lunak smart PLS. Hasil penelitian menunjukkan bahwa tata kelola perusahaan memiliki efek positif pada kinerja keuangan. Selain itu, hasil penelitian juga menunjukkan kinerja pegawai memediasi pada dampak tata kelola perusahaan terhadap kinerja keuangan
The Influence of Destination Image on Loyalty to Rural Tourism Destinations Mediated by Tourist Satisfaction: Study in Banyumas Regency
No full textThis research aims to analyze the influence of Destination image on Destination loyalty which is mediated by Tourist satisfaction. This research is quantitative research. The sampling technique uses the Roscoe formula. The sample in this study was 70 people who had visited rural Tourism destinations in Banyumas district. Data analysis uses the SPSS application with regression analysis techniques, classical assumption tests, validity and reliability analysis, and Sobel tests. The research results show that Destination image has a positive effect on Tourist satisfaction, Destination image has a positive effect on Destination loyalty, Tourist satisfaction can mediate the relationship between Destination image and Destination loyalty
KULIAH KERJA NYATA (KKN) TEMATIK PARIWISATA “PENGEMBANGAN PARIWISATA TERINTEGRASI DI KECAMATAN SOMAGEDE KABUPATEN BANYUMAS”
Full text linkThe purpose of College real work activities thematic tourism is for students can help the wishes of the community and the Government of sub-district somagede in developing tourism integrated in the sub-district somagede and as land of devotion for the civitas akademika Jenderal Soedirman Univercity. College real work activities thematic tourism was held in as many as three periods with Somagede involves as many as 108 students from various disciplines. Before the student was brought to the site of student provisioning process and provided with a supply of content. The implementation of activities focused on 5 areas of the program that the program includes field field 1) plan and prepare development objects and tourist attraction; preparation of human resources planning); 3) socio-economic development of the flagship; 4) development of partnerships with other institutions; and 5) promotion. Outcomes assessed work is evidenced by the existence of the Banyumas Regency Government attention began to seriously develop the tourism in the Village Kemawi Somagede and the Village of Plana as well as a highly successful of Somagede Cultural Carnival held in April 2013. The benefits of this activity is a student has experience and skills empower people in the field of tourism, cooperation Jenderal Soedirman University with various stakeholders in terms of tourism increase, reduce unemployment in sub-district somagede and raise revenue and prosperity of citizens somagede
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