JP Fakultas Ekonomi dan Bisnis Unsoed (Universitas Jenderal Soedirman, Journal & Proceeding)
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1923 research outputs found
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The Impact Of Workplace Ostracism On Counterproductive Work Behavior With Organizational Cynicism As A Mediator
No full textThis research aims to investigate the relationship between workplace ostracism, organizational cynicism, and counterproductive work behavior (CWB) within the Multimedia Community of Wonosobo Regency, using the Conservation of Resources (COR) Theory. The research method employed is quantitative with a descriptive approach. Data were collected through questionnaires distributed to 100 members of the Multimedia Community in Wonosobo. The data were analyzed using the SPSS 21 statistical tool. The results of the study indicate that workplace ostracism has a significant positive impact on counterproductive work behavior. Organizational cynicism serves as a significant mediator in the relationship between workplace ostracism and counterproductive work behavior. The implications of this research emphasize the importance of management efforts in addressing workplace ostracism and reducing organizational cynicism to minimize counterproductive work behavior.
Keywords: Workplace Ostracism, Organizational Cynicism, Counterproductive Work Behavior
The Effect Of Halal Certification On Purchase Intention And Attitude As Mediation In Banyumas Regency (Frozen Food)
No full textStudy This aiming For know connection between halal certificate and attitude towards halal as variable mediation that influences intention buy in Regency Banyumas . Research This carried out in the Regency Banyumas, Central Java, with involving Respondents 120 respondents consumer product eating . Data collected through questionnaire and interview with use scale linkert 1 -5 for measure perception respondents . Data analysis was carried out with use Structural Equation Model Partial Least Squares (SEM-PLS) method for test connection between variables . Research This find that halal certification has influence positive to intention buy , and attitude towards halal plays a role as variable significant mediation . Research results This expected can give contribution to understanding about factors that influence intention buy halal products and provide recommendation for stakeholders interest For increase halal awareness and certification in society .
Keywords: Halal Certification, Attitude toward halal, Purchase intentio
The Influence of Digital Literacy on Marketing Performance (Survey on Handicraft Entrepreneurs in Rajapolah, Tasikmalaya)
No full textThis study aims to analyze the influence of digital literacy on marketing performance in handicraft entrepreneurs in Rajapolah, Tasikmalaya. Small and medium enterprises (MSMEs) in the handicraft sector are experiencing various challenges, including low digital literacy which has an impact on marketing performance. This study uses a quantitative method with a causal associative approach. Data collection was carried out through a survey using a questionnaire distributed to 50 small and medium enterprises (MSMEs) handicrafts in Rajapolah, Tasikmalaya. A simple regression analysis shows that digital literacy has a significant effect on improving marketing performance. The results of this study give implications that increasing digital literacy can help MSMEs in expanding the market, increasing competitiveness, and improving marketing performance. It has been proven to increase their promotional effectiveness and market competitiveness, which ultimately has an impact on business growth. This research highlights the importance of digitalization strategies to improve the marketing performance of MSMEs in the handicraft sector.
Keywords: Digital Literacy, Marketing Performance, Small and Medium Enterprises (MSMEs
The Synergy of Brand Awareness and Brand Trust towards Repurchase Intention
No full textIn an increasingly competitive business environment, a company\u27s ability to retain customers by enhancing repurchase intention becomes crucial. Brand Awareness and Brand Trust are two essential elements that can influence consumers\u27 repurchase intentions. Brand Awareness helps consumers recognize and remember the brand, while Brand Trust fosters deep trust and loyalty toward the brand. The synergy between these two elements is believed to enhance consumers\u27 desire to continue making repeat purchases. This study aims to explore the synergy between Brand Awareness and Brand Trust in influencing repurchase intention. The research adopts a quantitative approach with a survey method involving respondents who are active users of the Uwinfly electric bicycle brand. Data were collected through a questionnaire and analyzed using multiple regression techniques to identify relationships between the variables under study. The findings reveal that Brand Awareness does not significantly impact repurchase intention, whereas Brand Trust has a significant effect on repurchase intention. These results provide valuable insights for companies in designing comprehensive marketing strategies that not only focus on increasing brand awareness but also on strengthening consumer trust in the brand to foster long-term loyalty.
Keywords: Brand Awareness, Brand Trust, Repurchase Intentio
The Effect of Corporate Social Responsibility (CSR) on Purchase Decisions-Mediated Brand Awareness
No full textThis study aims to analyze the influence of Corporate Social Responsibility (CSR) on consumer purchasing decisions, by paying attention to the role of brand awareness as an independent variable. The background of this research is based on the importance of CSR in influencing consumer perception and purchasing preferences, as well as increasing attention to social responsibility in the industry. The research uses a quantitative approach with the Structural Equation Modeling - Partial Least Square (SEM-PLS) method as an analysis tool. Data was collected from 60 respondents who were consumers of Aqua brand bottled drinking water products through the distribution of questionnaires. This study examines the influence of CSR on purchasing decisions and brand awareness separately. CSR is measured through three dimensions: economic, environmental, and social, while brand awareness and purchasing decisions are measured through indicators that reflect consumer preferences. The results of the analysis show that CSR has a positive and significant influence on consumer purchasing decisions. In addition, CSR also has a positive effect on brand awareness, but brand awareness does not mediate the relationship between CSR and purchase decisions. Thus, the impact of CSR on purchasing decisions occurs directly, without the mediating role of brand awareness. The practical implications of this study are the importance of companies continuing to develop strong CSR programs to directly influence consumers\u27 purchasing decisions, in addition to increasing brand awareness as a stand-alone factor.
Keywords: Corporate Social Responsibility (CSR); Brand Awareness; Purchase Decisions; SEM-PLS. 
What Factors Influence The Performance of Rural Banks? A Case Study in Indonesia
No full textRural bank performance has been in the spotlight due to the challenges faced such as asset quality, operational efficiency, and increasingly tight competition from other financial institutions. This study aims to identify the factors that influence the performance of rural banks. The research was conducted using a of rural banks in Indonesia, with observations spanning from 2020 to 2023. The research data was obtained from secondary sources and processed using Stata version 17 for analysis. The results of the study indicate that before the interaction moderation, BOPO and CAR were significant to ROA, while NPL and LDR were not significant to ROA. After the interaction moderation, BOPO and LDR are significant to ROA, while CAR and NPL are not significant to ROA.
Keywords: Rural bank; performance; factors; financial ratio
From Interaction to Intention: The Crucial Role of User Experience in AugmentedReality Marketing
No full textThis research examines the central issue of how augmented reality marketing (ARM) affects consumer Purchase Intention in the cosmetics sector, focusing on the role of user experience as a mediator. The aim of this research is to analyze the impact of ARM on Purchase Intention and understand how user experience plays a role in strengthening or mediating the relationship. The proposed solution is the use of ARM to increase consumer engagement and trust in buying cosmetic products online. The method used in this study is a survey with purposive sampling technique, involving respondents who have purchased Make Over products more than twice online. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method. This research is based on the Stimulus-Organism-Respondent (SOR) theory that connects ARM marketing stimuli with consumer responses in the form of Purchase Intention, with User Experience as a cognitive factor that influences the Decision. The results show that ARM has a positive impact on Purchase Intention, and User Experience also plays a significant mediating role in this relationship. ARM technology is the main factor influencing Purchase Intention.
Keywords: Augmented Reality Marketing, User Experience, Purchase Intentio
Analysis Of Stock And Mutual Fund Portfolio Performance Using Sharpe, Treynor, And Jensen Methods (10 Blue Chip Stocks and 5 Best Mutual Funds 2023)
No full textAnalysis of Stock Portfolio Performance and Mutual Funds with the Sharpe, Treynor, and Jensen Index methods on the best blue chip stocks and mutual funds on the Indonesia Stock Exchange. The purpose of this study is to determine the optimal portfolio performance of a stock portfolio formed from the 10 best blue chip stocks and the 5 best mutual funds in 2023. Based on the results of the analysis, the stock portfolio formed from the 10 best blue chip stocks provides better portfolio performance than mutual funds. However, 2 portfolios formed from each of the 5 best stocks, give different results on the Sharpe Index and Treynor Index, compared to the Jensen Index Method. The stock portfolio formed from the 5 best stocks gives a result of 0.0931 on the Sharpe Index Method and 1.1673 on the Treynor Index method, which is the highest portfolio performance compared to other portfolios and mutual funds. However, the results are different in the calculation according to the Jansen Index method with the highest value of 2.4159 in the stock portfolio formed from the second 5 best stocks. The higher the Sharpe index value, the better the performance of the stock portfolio.
Keywords: Stock Portfolio Performance, Mutual Funds, Sharpe Index, Trenor Index, Jensen Inde
Business Development Strategy of MSME Moringa Cake and Bakery through Digital Transformation
No full textMoringa Cake and bakery has been established in Cilacap since 2023. The market potential in developing a food business made from moringa leaf powder is actually quite large but often faces challenges in terms of marketing, operational efficiency, and wider market penetration. This dedication to the community activity aims to develop a business strategy for Moringa Cake Bakery through a digital transformation approach. This PKM activity is carried out by covering target analysis, data collection, and processing accompanied by stages of digitalization strategies specifically designed to help MSME owners. Results of the study: Rebrand Moringa Cake and Bakery on Instagram social media, provide customer service contact persons on WhatsApp social media, and start a digital transformation on Shopee e-commerce. Conclusion: Based on the results of the study, the digital transformation implemented in the Moringa Cake and Bakery MSME shows significant progress in terms of marketing and sales
Keywords: Business Development Strategy, Msme, Digital Transformatio
Strategy to Improve Community Economy with Inovative Palm Sugar Products for High Economics Value
No full textBanyumas Regency is one of the priority target areas of Kosabangsa 2024 in Central Java. Sambirata Village is one of the villages located in Cilongok District, Banyumas Regency, which is an area that is a poor category village with various low economic problems. Most of the residents of Sambirata Village work as farmers and farm laborers who depend on their income from the agricultural and plantation sectors. The problem of the people of Sambirata Village, Cilongok District, Banyumas Regency is the low level of income of its people, resulting in low economic capacity and low levels of community welfare. Marketing of plantation products, especially coconut sugar which is processed into palm sugar, is still relatively cheap because the quality of palm sugar is still low with a highwater content so that if it is sold to the local market at a relatively cheap price. The solution carried out through the Kosabangsa program is to strengthen the people\u27s economy through the utilization of Sambirata Village\u27s superior product, namely palm sugar. The strategy for strengthening the people\u27s economy can be carried out by downstreaming palm sugar products and packaging them to be marketed with a higher economic value so that people can improve their welfare. With product diversification and good marketing, it is expected to eradicate poverty in the community and increase the economic independence of the village.
Keywords; Productive economy, Product Diversification, Ant Suga