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Product Development and Increasing Brand Recognition Based on Gemhill Ltd
No full textKäesolev lõputöö on koostatud ettevõtte Gemhill AS baasil, selgitamaks välja kaubamärgi BonBon Lingerie tuntust eestlimaalaste seas ning nende harjumusi, eelistusi pesu ostmisel. Lõputöö keskendub tarbijauuringute baasil, kaubamärgi BonBon Lingerie populaaruse suurendamisele, tootearendusele ja turundusettepanekutele, et aidata ettevõttel müügikäivet ja tuntust suurendada. Diplomitöö käigus koostati kaks tarbijaküsitlust, millest esimene oli suure valimiga ning üldine, teine aga väikse valimiga ja spetsiifiline. Töö teine pool hõlmas endas tootearendust, mille raames õmmeldi reaalsed tooted ka valmis. Lõpus esitati turundusalased järeldused ja ettepanekud BonBon Lingerie tuntuse suurendamiseks. Töö algas eesmärkide seadmisega ning info kogumisega. Informatsiooni saadi ettevõtte tegevjuhilt ning ettevõtte töötajatelt. Antud teadmiste baasil koostas autor tarbijaküsitluse veebikeskkonnas Google Form´s ning levitas Facebook´i leheküljel. Lõputöö jaoks vajaliku tarbijaküsitluse eesmärgiks oli selgitada välja eestlaste ostuharjumused, pesutoodete eelistused ning kaubamärgi BonBon Lingerie tuntus. Küsitlusele vastas 625 inimest ning vastustest selgus, et eestlane ostab pesu pigem allahindluste ajal või tuju ajendil ja lemmikuteks mudeliteks on push-up rinnahoidja ja panty ehk tavaline püksik. Kinnitust sai ka tõsiasi, et palju soetatakse pesu kiirmoe brändide poodidest, mis annab aimu, et eestimaalane on hinnatundlik. Teise uuringu eesmärgiks oli teada saada tarbijate jaoks vajalikud omadused rinnahoidjale – nagu näiteks loomuliku efektiga push-up kausid ning eemaldatavad õlapaelad. Autor koostas spetsiaalse küsimustiku 19 naisele, mille põhjal selgus veel, et väikese rinnaga naistel jäävad tihti rinnahoidja kausid pealt tühjaks ning nad sooviksid, et kausid oleksid õmblusteta. Küsimustikust selgus, et teadlikkus brändist BonBon Lingerie on pigem tagasihoidlik ning leidub palju neid, kes ei ole sellest kaubamärgist mitte midagi kuulnud. Tarbijad, kes on kasutanud või kasutavad BonBon Lingeire tooteid, on rahul kvaliteedi ning mudelite ja suuruste valikutega, kuid toodi välja, et populaarsed suurused on tihti läbi müüdud. Rinnahoidjate suurustes olid levinumad 75B, 75C ja 75A. Toodete miinuspooleks mainiti, et iludetailid kipuvad kergesti eest ära tulema. Lähtuvalt uuringu tulemustest oli järgmine etapp tootearendus. Protsess viidi läbi tarbijaküsitluse põhjal ja tugines enim hääli saanud vastustele – push-up rinnahoidjale ja püksikutele. Tootearendus tehti A-korvi kandvate naiste vajadustest lähtuvalt. Tootearendus suunati just neile, kuna selgus, et neil on raske leida sobivat rinnahoidjat, mis hoiaks loomulikku push-up efekti ja ei jääks pealt tühjaks. Autor õmbles valmis prototüübid rinnahoidjast ja püksikutest, kuid masstootmisesse evitamiseks rinnahoidja veel valmis pole. Uurimuslikule ja tehnoloogilisele osale järgnes turundusettepanekute tegemine ettevõttele Gemhill, et tõsta tarbijate teadlikkust pesubrändist BonBon Lingerie. Hetkel on reklaamikanaliteks Facebook, Instagram ja Pinterest, lisaks toimub kord kuus pidudesari ’’Bedroom’’ klubis Vabank ning on olemas raadioreklaam ja edasimüjate üritused. Põhijäreldusena toob autor välja olulisemad turundusalased ettepanekud tulevikuks: Turunduse planeerimine ja eesmärkide seadmine, et neid saaks järjepidevalt jälgida ja mõõta ka tulemusi. Soovitud kaubamärgi identiteedi ja imago loomine, et ettevõttel oleks paigas olulised põhitõed, kuidas tarbija kaubamärki tajuma peaks. Sotsiaalmeedia reklaamkanalite parem haldamine, et ei tekiks erinevate kanalite vahel vastuolusid. Järjepidevus ja professionaalne kommunikatsioon sotsiaalmeedias, et toimuks järjepidev reklaam (Facebook´is ja Instagram´is) ning loodaks ka brändile eraldi blogi. Strateegiline sponsorlus, koostöö ja ristturundus, et tekiksid koostööpartnerid, kellega teha koos erinevaid projekte ja samas turundades üksteist. Avaürituse korraldamine, et tähistada firmade koostöö algust. Käesoleva lõputöö raames selgus, et BonBon Lingerie tuntuse tõstmiseks oleks vaja teha järjepidevat ja tugevat turnudust, et suurendada tulusid. Lisaks selgus, et A-korviga naistel pole kerge leida sobivaid mudeleid, mis annab aimu, et tulevikus tasub klientidele pakkuda suuremas valikus erinevaid mudeleid. Lõptöö autor tänab juhendjat H. Kiisi, konsultante M-A. Perkmanni, M. Beilmanni, A.Tšistovat, T. Peetsu ja M. Kuuske ning ettevõtte Gemhill AS töötajaid.Graduation thesis „Product Development and Increasing Brand Recognition Based on Gemhill Ltd“ is formed based on enterprise Gemhill AS, to ascertain awareness of trademark BonBon Lingerie among Estonians and their habits, preferences buying lingerie. A thesis concentrates to consumer survey’s, based on raising popularity of trademark BonBon Lingerie, product development and marketing suggestions, to increase company’s sales value and awereness. During graduation thesis, author made two survey’s, which the first one was general and for wide sample, the second on the other hand, was specific and for small target group. Second half of the thesis included product development, where the products were ready-made. In the conclusion the author presented marketing inferences and suggestions to increase awareness of BonBon Lingerie. Thesis inchoate setting goals and gathering information. The information came from CEO of the company and from the workers. Based on that knowledge, the author formed consumer survey in web environment Google Form’s and spread it in Facebook. Survey, necessary for graduation thesis, aimed to identify Estonian’s purchasing habits, lingerie preferences and consciousness of trademark BonBon Lingerie. Survey had 625 respondents and it appeared that Estonian buys lingerie during the discounts or when they are in mood and the favourite items are push-up bra and panty a.k.a regular panties. Fact, that many people buy lingerie from fast fashion brand stores, was confirmed, which shows that Estonian’s are still price sensitive. Aim for the other survey, was to find out essential attributes for the bra – for example natural push-up bra cups and removable elastic straps. Author compiled special questionnaire, to 19 women, from where appeared that women with small breasts have problem with bra cups – they are often empty from above. Women as well would like bra cups without stitches. From the survey it appeared that the awareness of brand BonBon Lingerie is unassuming and plenty of people don’t know anything about this trademark. Consumers, who have used or are using BonBon Lingerie products, are satisfied with the quality, designs and size range options. However, it was mentioned that the popular sizes are often sold out. The most common bra sizes according to survey, were 75B, 75A and 75C. Nevertheless, the negative thing about BonBon Lingerie production seemed to be easily detaching details. Based on the survey results, the next stage was product development. The process conducted on the basis of survey and relied on the answers which received most votes – push-up bra and panty. Author compiled specific questionnaire for women, who wear A-cup bra size, which was the base for product development to fulfill small breasted women needs. Merchandising was framed for them, because it transpired that they have difficulties for finding fitting bras, which would hold natural push-up effect and would not be emoty from above. Author sewed the prototypes, bra and panty, however the bra is not ready for massprotuction implementation. Implied to exploratory and technological section came marketing suggestions to company Gemhill, to raise consumer awareness about trademark BonBon Lingerie. At the moment the advertising channels are Facbook, instagram and Pinterest, together with party series ‚‚Bedroom’’ in club Vabank and also they have radio commercial and resellers events. The author brings out the main conclusions for marketing for the future: Marketing planning and goal setting, for continuous following and observating results. To establish identity and image for desired trademark, for setting substantial basics, how consumer has to sense the brand. Social media medium better management, so there would not be variances between different channels. Consistency and professional communication in social media, for consistent advertisement (Facebook and Instagram) and blog making for trademark. Strategical sponsorship, cooperation and cross-marketing, so there would be cooperation partners for different projects and for marketing each other. Organize the opening event, to celebrate cooperation of enterprises. In graduation thesis it accured that to increase the awareness of BonBon Lingerie, there has to be consistent and intense marketing, to increase profits. Besides it appeared that women, who wear bra sizes with A-cup, have difficulties for finding the right bra, which shows that in the future it is worth to offer clients wider variety of models. The author of thesis is obliged for supervisor H. Kiis, consultants M.-A. Perkmann, M. Beilmann, A.Tšistova, T. Peets and M. Kuusk and the employees of BonBon Lingerie
Lasteaiaõpetajate kirjeldused laste esinemisjulguse kohta ja õpetajate võimalused esinemisjulgust koolieelses eas kujundada
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Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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