3,514 research outputs found
Local SEO in the Digital Age: Analysing UnipolSai's Digital Strategy
No full textreservedThis master’s thesis explores the multifaceted domain of Search Engine Optimization (SEO) with a particular emphasis on Local SEO, and evaluates the digital marketing strategies of UnipolSai Assicurazioni S.p.A., a prominent Italian insurance company.This master’s thesis explores the multifaceted domain of Search Engine Optimization (SEO) with a particular emphasis on Local SEO, and evaluates the digital marketing strategies of UnipolSai Assicurazioni S.p.A., a prominent Italian insurance company
Synergies between SEO, Web Design and Content Marketing: innovative approaches for successful online performance.
No full textopenNell'era digitale in cui siamo immersi, l'accesso all'informazione e alle risorse è alla portata di un clic. I motori di ricerca sono diventati i moderni guardiani delle conoscenze, connettendo le masse globali a un vasto oceano di dati. Ma come possiamo garantire che il nostro faro digitale, il nostro sito web, venga individuato tra le innumerevoli onde di informazioni? Qui entra in gioco l'arte e la scienza della Search Engine Optimization, o meglio conosciuta come SEO. L'obiettivo unico e rilevante è chiaro: essere rilevanti.
Dimenandosi tra creatività e analisi, la SEO ci consente di tradurre la nostra presenza digitale in un linguaggio che i motori di ricerca comprendono e apprezzano. Ma la SEO è più di un semplice atto di linguaggio. È un complesso di design, tecnologia e strategia, intrecciata con il desiderio di raggiungere un pubblico vasto e affamato di informazioni. In questa tesi, esploreremo le profondità della SEO e il suo rapporto intimo con il web design, svelando i segreti dietro la visibilità online e l’ottimale user experience.
Attraverso l’analisi di concetti chiave, best practice e trend in evoluzione, ci immergeremo nelle acque profonde della SEO, apprendendo come navigare attraverso le sfide mutevoli dell’algoritmo e come plasmare il nostro sito web in modo da prosperare in questo ecosistema digitale in continua evoluzione
SEO positioning in Amazon
No full textreservedL'ordine con cui Amazon presenta i prodotti non è casuale e influisce significativamente sia sul traffico degli utenti che sulle vendite. Questo elaborato si propone di analizzare e comprendere le strategie più efficaci che consentono ai venditori di ottenere le prime posizioni nella pagina dei risultati di ricerca. Inizialmente, vengono esaminate le principali tecniche di ottimizzazione per i motori di ricerca (SEO) in un contesto generale, per poi concentrarsi sulle specificità della piattaforma Amazon. Particolare attenzione è dedicata alla modalità di vendita da parte di terzi e all'algoritmo A9, che determina il posizionamento dei prodotti. Infine, vengono presentati due casi studio che confermano la validità e l'importanza delle strategie analizzate, dimostrando come un'ottimizzazione efficace possa tradursi in un aumento del traffico organico e delle vendite
Local Author Book Talk: Meet D.M. Pulley author of The Dead Key
No full textLocal Author D.M. Pulley, author of The Dead Key.
2014 Winner — Amazon Breakthrough Novel Award — Grand Prize and Mystery & Thriller Fiction Winner. It’s 1998, and for years the old First Bank of Cleveland has sat abandoned, perfectly preserved, its secrets only speculated on by the outside world.--Source Amazon.com
These books and all Friends of the Library 2021/2022 book selections are on sale at Viking Outfitters, located in the CSU Student Center
International SEO: Search Engine Optimization and its application to multilingual, multimarket websites
No full textopenThe proliferation of the internet has dramatically reshaped the global marketplace, necessitating an innovative and responsive approach to marketing. The modern customer has become a co-creator of the product, to whom traditional promotional techniques do not appeal as they once did. Within the realm of digital marketing, Search Engine Optimization presents itself as a responsive and strategic tool to appeal to and serve online users. SEO practices aim to enhance the visibility and engagement of online businesses, so as to intercept prospects more effectively and ultimately increase conversions and revenue. This thesis explores the complex interplay between SEO strategies and the challenges inherent in catering to diverse cultural and geographically located market segments. The present work starts with a comprehensive review of existing literature on SEO fundamentals to provide a comprehensive framework of this discipline. Through the delineation of the historical development of search engines and web design principles, the study elucidates best practices and innovative strategies for optimizing content across multilingual and multimarket landscapes from both a technical and a semantic point of view. Ultimately, the thesis addresses localization and transcreation as the cornerstone of any business shift to the international market and underscores the imperative need for adaptability required by competitiveness in today’s globalized digital economy. In conclusion, this research contributes to the field of digital marketing by offering a robust framework for understanding and executing SEO in a multilingual environment, highlighting the pivotal role of cultural and linguistic considerations in achieving optimal search engine visibility.The proliferation of the internet has dramatically reshaped the global marketplace, necessitating an innovative and responsive approach to marketing. The modern customer has become a co-creator of the product, to whom traditional promotional techniques do not appeal as they once did. Within the realm of digital marketing, Search Engine Optimization presents itself as a responsive and strategic tool to appeal to and serve online users. SEO practices aim to enhance the visibility and engagement of online businesses, so as to intercept prospects more effectively and ultimately increase conversions and revenue. This thesis explores the complex interplay between SEO strategies and the challenges inherent in catering to diverse cultural and geographically located market segments. The present work starts with a comprehensive review of existing literature on SEO fundamentals to provide a comprehensive framework of this discipline. Through the delineation of the historical development of search engines and web design principles, the study elucidates best practices and innovative strategies for optimizing content across multilingual and multimarket landscapes from both a technical and a semantic point of view. Ultimately, the thesis addresses localization and transcreation as the cornerstone of any business shift to the international market and underscores the imperative need for adaptability required by competitiveness in today’s globalized digital economy. In conclusion, this research contributes to the field of digital marketing by offering a robust framework for understanding and executing SEO in a multilingual environment, highlighting the pivotal role of cultural and linguistic considerations in achieving optimal search engine visibility
Canceled: Local Author Book Talk: Meet D.M. Pulley author of The Dead Key
No full textThis event has been canceled due to the Coronavirus.
Meet Local Author D.M. Pulley, author of The Dead Key.
2014 Winner — Amazon Breakthrough Novel Award — Grand Prize and Mystery & Thriller Fiction Winner. It’s 1998, and for years the old First Bank of Cleveland has sat abandoned, perfectly preserved, its secrets only speculated on by the outside world.--Source Amazon.com
The books titled The Dead Key, No one’s Home, Unclaimed Victim, and The Buried Book will be available for sale by Viking Outfitters at the event. These books and all Friends of the Library 2019/2020 book selections are on sale at Viking Outfitters, located in the CSU Student Center
SEO analysis and E-commerce design for the brand Yes•Zee
No full textreservedThe aim of the following master’s thesis will be to draw an SEO and E-commerce strategy for the Italian fashion brand Yes•Zee. Through a brief presentation of the brand itself and the theoretical introduction to SEO and E-commerce, it will be possible to understand which the best strategies are to use for optimising the website yeszee.it.
The first chapter will be purely theoretical and will focus firstly on the brand, the internationalisation of businesses and the history of Made in Italy in the fashion industry. Secondly, this chapter will present the basic principles of the Internet, from its origins to today’s functioning, with a focus on browsers and search engines, like Google and its pivotal role in digital marketing, with SEM and Google Ads.
The second chapter will deal specifically with SEO, starting from the theory and finishing with a practical section about keyword research and analysis of the website of Yes•Zee. The final aim of this chapter is to suggest what adjustments should be made to the website in order to rank it higher in Google and to increase revenues from it.
Finally, the third chapter will focus on the evolution of E-commerce over time. It presents a strategy that Yes•Zee could put into practice to develop its own e-commerce, which it still lacks. The discussion will include all the theoretical and practical aspects that a business should pay attention to when it decides to develop an e-commerce website.
The findings and recommendations from this thesis emphasize the transformative potential of SEO and E-commerce strategies for Yes•Zee. By optimizing its digital presence, the brand can enhance its visibility, attract a larger customer base, and increase sales. As Yes•Zee embraces the drawn recommendations, it will be well-positioned to achieve sustained growth and success in the evolving fashion industry.The aim of the following master’s thesis will be to draw an SEO and E-commerce strategy for the Italian fashion brand Yes•Zee. Through a brief presentation of the brand itself and the theoretical introduction to SEO and E-commerce, it will be possible to understand which the best strategies are to use for optimising the website yeszee.it.
The first chapter will be purely theoretical and will focus firstly on the brand, the internationalisation of businesses and the history of Made in Italy in the fashion industry. Secondly, this chapter will present the basic principles of the Internet, from its origins to today’s functioning, with a focus on browsers and search engines, like Google and its pivotal role in digital marketing, with SEM and Google Ads.
The second chapter will deal specifically with SEO, starting from the theory and finishing with a practical section about keyword research and analysis of the website of Yes•Zee. The final aim of this chapter is to suggest what adjustments should be made to the website in order to rank it higher in Google and to increase revenues from it.
Finally, the third chapter will focus on the evolution of E-commerce over time. It presents a strategy that Yes•Zee could put into practice to develop its own e-commerce, which it still lacks. The discussion will include all the theoretical and practical aspects that a business should pay attention to when it decides to develop an e-commerce website.
The findings and recommendations from this thesis emphasize the transformative potential of SEO and E-commerce strategies for Yes•Zee. By optimizing its digital presence, the brand can enhance its visibility, attract a larger customer base, and increase sales. As Yes•Zee embraces the drawn recommendations, it will be well-positioned to achieve sustained growth and success in the evolving fashion industry
Implementation of SEO-Centric Multichannel Marketing Strategies in B2B And B2C
No full textopenThe world is becoming more digitalized every day. Trends are constantly changing, technologies are evolving, and business management strategies do so as well. To remain competitive and successful, companies need not only to adopt, but also to implement innovations and best practices, and the most important part - do it better and faster than their competitors do.
What previously was considered a "nice to have", now has become a solid "must." In terms of business, one of the most important elements that go into this "must" is the effective use of digital marketing strategies, as “online presence” solely is not enough anymore.
Every successful business, regardless of its size, location, and service - has a marketing team that contributes to its growth. Both B2B and B2C segments have become customer-centric, and those companies that do not pay enough attention to marketing are losing a substantial amount of potential income.
Conducting marketing activities not only increases brand awareness and contributes to digital PR, but also helps businesses to expand, scale, increase income, and as a consequence, ROI (return on investment). Many people tend to think that marketing is easy and consists only of advertisements. However, in reality, this field is a much more complex ecosystem of activities and contains many different channels, segments, and approaches.
Leveraging 7 years of my professional experience with international companies in different sectors, and having collaborated with and been directly part of marketing teams, I applied theoretical insights combined with practical applications to this work.
The objective of the thesis is to analyze the process of development and implementation of effective SEO-centric multichannel marketing strategies for B2B (business-to-business) and B2C (business-to-customer) segments and explore how they can be effectively used and combined to maximize the outcomes of digital marketing activities.The world is becoming more digitalized every day. Trends are constantly changing, technologies are evolving, and business management strategies do so as well. To remain competitive and successful, companies need not only to adopt, but also to implement innovations and best practices, and the most important part - do it better and faster than their competitors do.
What previously was considered a "nice to have", now has become a solid "must." In terms of business, one of the most important elements that go into this "must" is the effective use of digital marketing strategies, as “online presence” solely is not enough anymore.
Every successful business, regardless of its size, location, and service - has a marketing team that contributes to its growth. Both B2B and B2C segments have become customer-centric, and those companies that do not pay enough attention to marketing are losing a substantial amount of potential income.
Conducting marketing activities not only increases brand awareness and contributes to digital PR, but also helps businesses to expand, scale, increase income, and as a consequence, ROI (return on investment). Many people tend to think that marketing is easy and consists only of advertisements. However, in reality, this field is a much more complex ecosystem of activities and contains many different channels, segments, and approaches.
Leveraging 7 years of my professional experience with international companies in different sectors, and having collaborated with and been directly part of marketing teams, I applied theoretical insights combined with practical applications to this work.
The objective of the thesis is to analyze the process of development and implementation of effective SEO-centric multichannel marketing strategies for B2B (business-to-business) and B2C (business-to-customer) segments and explore how they can be effectively used and combined to maximize the outcomes of digital marketing activities
Marketing an App through SEO Case study on Chakra Meditation Balancing
No full textreservedPromuovere i propri prodotti in rete senza investire in pubblicità. Il caso di Chakra Meditation Balancing, una app pubblicata sullo store App di iTunes da una piccola azienda discografica Italiana.Promoting your products online without investing in advertising. This is Chakra Meditation Balancing's case, an app publishes on the iTunes App store by a small Italian record label
The importance of an online presence for a company: from a good search engine positioning to influencers in order to acquire new customers
No full textreservedLo scopo principale di questa tesi è sottolineare l’importanza per un’azienda di essere presente online, con l’obiettivo di riuscire a convertire gli utenti che visitano il proprio sito in acquirenti fedeli. Creare un sito web, adatto a rispondere alle richieste degli utenti, pensare ad un e-commerce con tutti i vantaggi che porta ad entrambi, azienda e consumatore. Analizzare il posizionamento del proprio sito web all’interno del motore di ricerca, dalla scelta delle parole chiave più adatte, alla creazione di contenuti autentici in grado di attirare l’interesse degli utenti e il ricorso alle strategie SEO. Tema del funnel marketing per capire in quali fasi del comportamento d’acquisto del consumatore l’azienda è avvantaggiata o deve intervenire per far sì che l’utente arrivi a fidelizzarsi. L’importanza di tenere controllati i clienti che una volta fidelizzati possono diventare veicolo di feedback e contribuire alla brand reputation, fondamentale in caso di aziende poco conosciute che devono affermarsi. Approfondimento della tematica del social media marketing e di tutti gli elementi importanti per attuare strategie di marketing mirate. Identificare il target e capire come poterlo raggiungere anche attraverso i social network. Studio della fenomenologia dell’influencer marketing e dei casi in cui questo funziona oppure no, quando ricorrere è la scelta migliore in base al target di riferimento. Esposizione di alcuni casi in cui il ricorso agli influencer ha portato beneficio all’azienda, permettendole di aumentare la propria brand awareness
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