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Marketing plan based on AS B-plast
No full textKäesoleva lõputöö eesmärk oli luua turundusplaan AS B-plast näitel. Selleks viidi läbi nii mikro- kui makrokeskkonna analüüs, tegevusharu-, konkurentsi- ja kliendianalüüs. Esimeses peatükis käsitleti teoreetiliselt turunduse strateegilist planeerimist Teine peatükk keskendus käesoleva lõputöö põhiosaks olevale turundusplaani loomisele. Esmalt tutvustati nii ettevõtet, kui tema majandusnäitajaid, samuti põhiteenust, teenussegmente ja tootmisvõimekust. Järgnevalt avas autor käesoleva töö mõistmiseks esmavajaliku – AS B-plast situatsioonianalüüsi. Viimane koosnes alljärgnevatest osadest: mikro- ja makrokeskkonna analüüs, tegevusharu analüüs, konkurentsianalüüs. Edasi toodi välja ettevõtte sisekeskkonna analüüs, mis käsitles ettevõtte tänaseid tugevusi ja nõrkusi ning sellest tulenevalt ohte ja võimalusi. Järgnevaks sõnastati ettevõtte 2015 aasta eesmärgid, sõnastati turunduseesmärgid ja määrati strateegiad, koostati turunduseelarve ja sõnastati turundusmeetmestik. Kõige kandvamaks osaks peab autor ettevõtte tegevuse omapärast ja teoreetilistest andmetest lähtuvalt turundusmeetmestiku tegevuskava ja eelarvet. Nimelt, on antud ettevõtte tegevusvaldkonnaks B2B valdkonnas plasti survevalutoodete valmistamise teenus allhanke korras. Kogu turunduse eesmärk on tagada uute klientide juurdevool ja vanade säilimine. Ettevõte ei soovi hetkel laieneda otse lõppkliendi varustamisele omatoodetega ega laiemalt omatoodete arendamisele. Sellest tulenevalt lähtub kogu strateegiline ja taktikaline turundus ning selle loogiliseks lõpptulemiks olev turundusplaan. Uute klientide leidmise kõige efektiivsemaks meetodiks leidis autor olevat kontaktreiside korraldamist ja välismessidel osalemist. Ning antud kontaktide realiseerimiseks kliendikülastuste läbiviimist. Nende mõlemi vahetuks osaks on kodulehe ja müügimeeskonna ettevalmistus uute turgude ja klienditdega suhtlemiseks. Käesolev lõputöö pakub lihtsustatud tegevuskava ühe väikeettevõtte turundustegevuste elluviimiseks ja seeläbi majandustegevuse laiendamist läbi uute klientide leidmise.The purpose of the final paper at hand was to create a marketing plan for AS B-plast. To accomplish this micro- as well as macro environment analysis, industry-, contest- and client analysis were conducted. In the first chapter the author dealt with the strategic planning of the theoretical marketing. The second chapter concentrated on the bulk of the final paper at hand – to create a marketing plan. At first the author introduced the company as well as its economic indicators, also its essential service, service segments and production capability. Then the author opened the primary necessity for understanding the paper at hand – the situation analysis of AS B-plast. The situation analysis consisted of the next sections: micro- and macro environment analysis, industry analysis, contest analysis. Next the indoor environment analysis of the company was elicited, which dealt with the company’s strengths and weaknesses of today and consequently the dangers and possibilities. Following that the author phrased the objectives of the company for the year 2015 – marketing objectives and strategies were set out, marketing budget was drafted and a package plan for marketing was laid down. The author considers the prime parts to be, based on the the company’s distinctive business features and theoretical data, the action plan and budget for the marketing package plan. Namely, the operating area of the company is the production of plastic items by injection moulding in the B2B field as a subcontractor. The whole aim of the marketing is to assure the inflow of new clients and the preservation of old ones. The company does not want to expand to directly supplying its production to the ultimate costumer nor to the wider promotion of its production. Consequently the whole strategic and tactical marketing and its logical outcome – the marketing plan is based on this objective. The most effective method, what the author found, to find new costumers was participating in foreign exhibitions. And to realize these contacts by conducting costumer visits. The direct part of the method is the preparation of the home page and sales team for the communication with new markets and costumers. The final paper at hand presents a simplified plan of action for the implementation of one small company’s marketing activity and through that the enlargement of economic activities through finding new costumers
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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