1,354,541 research outputs found
Brand Activism: Advertising and Ethics of Visibility
No full textThis book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
Through a critical analysis of brand responses to ongoing geopolitical events, such as the Ukrainian conflict and the war in Gaza, Scalvini demonstrates how commercial objectives drive ethical stances, leading to the prioritization of certain profit-driven narratives and the exclusion of more politicized ones. Drawing on in-depth interviews with post-Millennial consumers across North America, Europe, and Asia, Brand Activism critiques brands’ reluctance to engage with politically sensitive topics, particularly those affecting the Global South, arguing that this avoidance distorts the representation of moral responsibility in advertising. This book examines how ‘ordinary’ consumers—those not strongly aligned with activist consumption—negotiate the idea that they should take moral responsibility for their spending choices. However, it also discusses the rise of a new generation of consumer activists who reject superficial brand gestures and demand accountability for global justice. Case studies from brands such as Nike, Patagonia, Gillette, Dove, and Ben & Jerry’s are explored in detail to unpack the symbolic, rhetorical, and discursive strategies by which present brand activist campaigns are being hollowed out and re-articulated into a moral discourse
How even the best papers still misreport HIV & AIDS (guest-blog)
No full textThis article is by the new POLIS Silverstone Scholar Marco Scalvini. The media play the important role of informing the public about what it means to live with HIV today. But journalists need to report about HIV with a more accurate language
Il ruolo delle Regioni nella promozione del work-life balance: le Alleanze per la Famiglia in Veneto
No full textWork-life balance is a central question in post-modern societies characterized by diffusion of dual-earner family model, extension of life and aging process, and the increase of adults with duty of care. In Italy, there are limits in the responses to work-life balance that lead to reflect on the role that Regions can act to create spaces of thought and action for new solutions. The research presented investigates this role through the study of the Veneto program Alliances for the Family. The results, balancing the limits and the potential, show how the projects included in this framework have contributed to an activation, if not of interventions, at least of re- flections and knowledge on reconciliation, and it is hoped that the projects and initiated changes have a chance to settle and thrive
The failure of the Italian constitutional reform signals a crisis of representation in politics
No full textThe reasons for the rejection of the Italian constitutional reform seem to be social-cultural rather than political. Marco Scalvini and Monica Fabris identify a new class of disadvantaged and disenchanted voters who feel that they have lost both the political influence and the social protections that existed pre-austerity
LA FACOLTÀ DI INGEGNERIA- LE SEDI DI PIAZZALE TECCHIO E DI VIA CLAUDIO
No full textIl ruolo di Luigi Cosenza e di altri tecnici nella progettazione delle sedi della Facolta' napoletana di ingegneria nel secondo dopoguerr
Analisi delle interazioni conflittuali nelle commedie di Plauto: la relazione asimmetrica nel matrimonio romano
No full textNel teatro di Plauto sono presenti temi e moduli stilistici della tradizione drammaturgica antica, riconducibili da una parte alla Néa greca e dall’altra al teatro italico d’improvvisazione. Inoltre il Sarsinate innesta sugli interventi dei suoi personaggi variazioni parodiche dei generi più elevati come la tragedia (in particolare quella euripidea) e l’epica, nel tentativo di creare un teatro dall’evidente letterarietà.
La produzione plautina è in effetti il risultato di un’operazione complessa di contaminazione, del tutto nuova ed originale, che agisce a livello di intrecci e situazioni dialogiche, fino a determinare una metamorfosi vera e propria delle singole personae e del loro modo di gestire le relazioni e le interazioni in cui sono coinvolte. Nell’analisi della collisione tra due personaggi è dunque d’obbligo, per evitare di incorrere in abbagli inferenziali e critici, cercare quantomeno di comprendere se si tratti della ripresa “tout court” di situazioni già presenti nei copioni greci, di forme plautine contaminate, motivate da ragioni drammaturgiche e comiche, e dunque create appositamente per suscitare il riso del pubblico, oppure di veri e propri conflitti, che sottendono criticità di ordine relazionale ed antropologico tra i personaggi.
Per questo si è reso necessario un approfondimento del concetto di conflitto, cercando di accogliere, tra le categorie d’analisi moderne utilizzate, solo quelle che si armonizzavano con il codice antropologico romano e con la percezione della conflittualità degli antichi; inoltre sono stati valutati anche i particolari modelli antropologici che Plauto lascia trasparire dalle forme convenzionali o variate delle sue personae. Il testo teatrale è infine stato analizzato utilizzando la pragmatica della comunicazione, le cui categorie hanno consentito di restituire al teatro la sua performatività, declinata nei differenti contesti dialogici, in linea con gli studi di semiotica del teatro.
Passando alle situazioni di scontro tra i personaggi di Plauto, oggetto di questo lavoro di ricerca, va detto che esse sono presenti in gran numero nel corpus plautino e per questo si è reso necessario circoscrivere l’analisi ad alcuni dialoghi, che coinvolgono i protagonisti di una delle relazioni più importanti della civiltà romana, quella matrimoniale, che vede come attori principali marito e moglie. La relazione tra coniugi infatti si presenta piuttosto instabile ed oscilla continuamente tra la complementarietà, imposta dalla tradizione, e la pseudosimmetria, determinata dal nuovo status delle uxores dotatae, dopo la diffusione a Roma del matrimonium sine manu.
Le dinamiche conflittuali nel teatro del Sarsinate, come è stato possibile evincere dall’analisi delle interazioni conflittuali tra marito e moglie presenti nell’Amphitruo, nell’Asinaria e nei Menaechmi, sembrano oscillare tra i poli del litigio di sapore farsesco ed il vero e proprio conflitto, conflitto che si produce per effetto della collisione tra differenti voleri e concezioni oppure a causa dell’infrazione delle regole del vivere sociale.In Plautus’ theatre there are themes and stylistic criteria which come from the ancient traditional dramaturgy, and are ascribable both to the Greek Nea and to the Italian theatre of improvvisation. Furthermore, Plautus inserts in his characters’ speeches parodic variations which come from more elevated genres such as the tragedy (Euripide’s one in particolar) and the epic poem, in order to create a type of theatre scattered with literary references.
Plautus’ production is indeed the result of a complex operation of contamination, original and innovative in all its parts; it operates on the structures of the plot and the dialogue, up until it determinates a proper metamorphosis in the singular personae and their way to manage relationships and interactions in which they are involved. In the analysis of the collision between two characters, in order to avoid inferential and discriminating blunders, it is required to try to understand if you are dealing with a “tout court” recall of situations which exist already in Greek scripts, or with contaminated forms, justified by dramaturgic and comical reasons, and for that created in order to make the public laugh, or again with proper and structured conflicts, which imply levels of criticality related to relationships and antropological connotations between the characters.
In order to accomplish this, an in-depth analysis of the concept of conflict has been necessary, as well as trying to include within the modern categories of analysis, only those which got along with the Roman antropological code and with the perception of conflict according to the ancients; moreover, particular antropological criteria have been taken into account, those that Plautus give glimpses of from the conventional or unconventional forms of his personae. The dramatic text, ultimately, has been analized using the pragmatic of communication, whose categories allowed to give back to the theatre its performativity, shaped in different dialogic contexts, in step with the semiotic studies of the theatre.
Regarding the conflict situations between Plautus’ characters, subject of this research, they are present in large numbers in Plautus’ corpus and for this reason it has been necessary to focus on the analysis of a few dialogues, which involve the main characters of one of the most important relationships of the Roman culture, the one concerning marriage, which consists of a wife and an husband as the main actors. The relationship between spouses appears rather unstable and swings back and forth between complementarity, imposed by tradition, and pseudosymmetry, determined by the new status of uxores dotatae, following the matrimonium sine manu spread in Rome.
The conflictual dynamics in Plautus’ theatre, as it has been possible to deduce from the analysis of the conflictual interactions between husband and wife present in the Amphitruo, in the Asinaria and in the Menaechmi, appear to be swinging between farsical quarrels and proper conflict, which is produced by the collision between different willings and conceptions, or by the violation of the rules in the sphere of the social way of living
Brand Activism and GenZ
No full textThe interview protocol aims to gauge their perceptions and responses toward brand activism, with a focus on their interactions with brands endorsing social issues. Within this dataset, interviewees unpack their perspective on Gen Z attributes and evaluate their resonance with prevalent depictions.
Central to the interview is the participants' feedback on prominent brand campaigns such as Nike's "JUST DO IT," Gillette's "We Believe," and Libresse/Bodyform's "Viva la Vulva," to name a few. Their analyses unveil perceptions of brand genuineness, the synergy between a brand's image and its advocated social concerns, and the overarching ramifications of brand activism on consumer purchasing decisions.
In addition, the dataset broaches essential themes like social credibility, the influence of brand spokespeople, geographical variances in brand activism, and the prospective outcomes for customer fidelity and product pricing. This collection offers an in-depth glimpse into the intricate dynamics between Gen Z and brands during this period of intensified social and political awareness.
This dataset comprises qualitative data obtained from interviews with 37 individuals from the Gen Z demographic, predominantly aged between 20-25 years. Of these participants, 53.3% identified as male (n=20), 40% as female (n=15), and 6.7% opted not to specify their gender (n=2).
The participants for these interviews were strategically sourced using the snowballing technique between 2021 and 2022. Among them, 33 are international young adults who, at some point within the last 1-2 years, were studying or employed in the Netherlands. It is noteworthy that between October 2021 and February 2022, the Netherlands observed a stringent lockdown, mandating remote work. Consequently, some interviewees, despite affiliations with Dutch organizations, were in their home countries during their respective interviews.
The distribution of participants based on their continents of origin, namely North America, Europe, and Asia, and taking into account their place of residence in instances of dual citizenship, is detailed as follows: 1) Europe has the predominant representation with a sum of 20 participants; 2) North America consists of 7 participants, all originating from the USA; 3) Asia comprises 6 participants spread across four countries: Vietnam, Indonesia, Japan, and South Korea. Additionally, 4) South America is denoted by one participant from Bolivia and another participant holding dual citizenship from Argentina but currently residing in the US
Ethical responsibility: the user’s perspective on TikTok
No full textThe goal of the study is to explore how social media users think in moral and ethical terms about their online participation when they talk about TikTok. Relatively little research has focused on moral and ethical reasoning in the use of social media and no study to date has provided the opportunity to voice a user’s own experience with moral issues as they perceive them through their use of TikTok. A thematic analysis of 40 in-depth interviews is applied to explore how young users define the ‘good’ and what significance they attribute to moral principles
Blackout Tuesday, Brand Activism, and Black Lives Matter
No full textBrands and advertising recognized diversity and inclusion (e.g., gender or sexuality) a long time ago, but not racism to the same extent. Why does it seemingly take so much longer to overcome racism when other civil rights movement or social causes appear to progress much more quickly? How has Black Lives Matter been framed in advertising messages? How do consumers react when brands take a stand on controversial socio-political issues? Is marketing and political activity a positive or negative development? How Is the political self different from other aspects of consumer identity? The dataset consist of the transcripts of 36 in-depth interviews
Consumer Perspectives on Brand Activism and Ethical Choices: Navigating Shopping Habits, Sustainability, and Social Responsibility
No full textThis dataset consists of semi-structured interviews focusing on the interplay between shopping habits and brand activism, with an emphasis on the holiday season. The interviews start with straightforward questions regarding the frequency of encountering advertisements on social media and their influence on consumer purchasing decisions. They then transition to more significant subjects such as opinions on fair trade, animal testing, and child labor. This transition seeks to uncover the underlying values and beliefs influencing shopping choices and how consumers' stances align with brands' positions on these issues. The interviews also investigate the tendency to boycott brands as a protest against unethical practices, probing whether individuals are drawn to companies that reflect their ethical beliefs. Special attention is given to Black Friday, evaluating its encouragement of excessive consumption and its effect on consumer attitudes toward shopping culture
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