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Pazarlama Yeniliği ve Sivil Toplum Kuruluşların Performansı Üzerindeki Etkisi- İnsani Yardım Sektöründe Çalışan Birkaç Örnek Kuruluş Üzerinde Bir Uygulanma
No full textBu çalışma, Türkiye'de insani yardım alanında faaliyet gösteren kar amacı gütmeyen kuruluşların performansı üzerindeki pazarlama inovasyonunun etkisini incelemektedir. Temel hipotez, yedi pazarlama inovasyonu boyutunun—Hizmet inovasyonu, Fiyatlandırma inovasyonu, Tutundurma inovasyonu, Yer inovasyonu, İnsan inovasyonu, Süreç inovasyonu ve Fiziksel kanıt inovasyonu—operasyonel verimlilik, finansal sürdürülebilirlik ve yararlanıcı memnuniyetini farklı biçimlerde arttırdığıdır. Bunu test etmek için nicel, betimleyici–analitik bir tasarım kullanılmıştır. Mevcut literatürde doğrulanmış ölçeklerden derlenen yapılandırılmış bir anket geliştirilmiş, konu uzmanları tarafından içerik geçerliliği sağlanmış ve Cronbach's α ile iç tutarlılığı onaylanmıştır. Araştırma aracı, Türkiye ile bitişik Suriye bölgelerinde faaliyet gösteren yerel STK'lar ve uluslararası kuruluş şubelerinde görevli 307 çalışana çevrimiçi olarak uygulanmıştır. Veri analizi için, veri normalitesi varsayımı gerektirmeyen PLS-SEM (Kısmi En Küçük Kareler Yapısal Eşitlik Modellemesi) yöntemi tercih edilmiştir. Yedi alt hipotezden beşi desteklenmiştir: • Hizmet inovasyonu (β = 0.168, p = .004) • Fiyatlandırma inovasyonu (β = 0.144, p = .023) • İnsan inovasyonu (β = 0.162, p = .025) • Süreç inovasyonu (β = 0.160, p = .034) • Fiziksel kanıt inovasyonu (β = 0.354, p .05); bu durum, insani yardım bağlamına özgü lojistik ve teknik engellerin varlığına işaret etmektedir. Teorik olarak, bu araştırma pazarlama inovasyonu çerçevesini kaynak kısıtlı, kar amacı gütmeyen insani yardım ortamlarına genişletmekte ve boyutların performans çıktılarıyla ilişkisini ampirik olarak ortaya koymaktadır. Uygulamada ise karar vericilere şu stratejik yol haritasını sunmaktadır: - Hizmet geliştirme, dinamik fiyatlandırma stratejileri, çalışan kapasite artırımı, süreç yeniden mühendisliği ve fiziksel altyapı iyileştirmesine öncelik vermek; - İç inovasyon birimleri kurmak; - Tasarım odaklı düşünme ve çevik proje yönetimi metodolojileri benimsemek; - Dengeli performans kartı sistemlerini dijital analizlerle güçlendirmek. Gelecek çalışmaların, farklı insani yardım ortamlarında ülke karşılaştırmaları yapması, Tutundurma inovasyonu ve Yer inovasyonu kanallarındaki engelleri nitel ve uzunlamasına yöntemlerle derinlemesine incelemesi ve örgütsel emme kapasitesi ile yerel ağlara bağlılık gibi aracılık değişkenlerini araştırması önerilmektedir. Anahtar Sözcükler: Pazarlama İnovasyonu; Pazarlama İnovasyonu Karışımı, Kuruluş Performansı; Kar Amacı Gütmeyen Kuruluşlar, İnsani Yardım, Türkiye.This study investigates the impact of marketing innovation on the performance of nonprofit organizations engaged in humanitarian work and based in Turkey. The core hypothesis asserts that seven dimensions of marketing innovation, product/service, pricing, promotion, distribution, people, process, and physical evidence, differentially enhance operational efficiency, financial sustainability, and beneficiary satisfaction. To test this, a quantitative descriptive–analytical design was employed. A structured questionnaire drawn from validated scales in the extant literature was developed, content validated by subject-matter experts, and its internal consistency confirmed via Cronbach's α. The instrument was administered online to 307 employees of local NGOs and international organization branches operating in Turkey and neighboring Syrian areas. Data analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM), enabling robust modeling of complex relationships without assuming data normality. Of the seven sub-hypotheses tested, five were supported: product/service innovation (β = 0.168, p = .004), pricing innovation (β = 0.144, p = .023), people innovation (β = 0.162, p = .025), process innovation (β = 0.160, p = .034), and physical evidence innovation (β = 0.354, p .05), highlighting logistical and technical barriers inherent to humanitarian contexts. Theoretically, this research extends the marketing innovation framework to resource-constrained nonprofit humanitarian settings, empirically linking its dimensions to performance outcomes. Practically, it provides decision-makers with a strategic roadmap: prioritize investment in service development, dynamic pricing strategies, staff capacity building, process reengineering, and physical infrastructure enhancement; establish internal innovation units; adopt design-thinking and agile project-management methodologies; and implement balanced scorecard systems augmented by digital analytics. Future studies should conduct cross-country comparisons in diverse humanitarian environments, incorporate qualitative and longitudinal methods to explore barriers in promotion and distribution channels, and investigate mediating variables such as organizational absorptive capacity and local network embeddedness to deepen understanding of sustainable social impact. Keywords: Marketing Innovation; Marketing Innovation Mix, Performance of Organizations; Non-profit Organizations; Humanitarian Work, Turkey
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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