73 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
Impact of Maternal Deprivation on Perceived Loneliness and Self-Confidence. And-Role of Perceived Loneliness in Leaving the Child at the Threshold of Low Self-Confidence
No full textIn the present investigation an attempt have been made to study and compare the level of perceived Loneliness and Self-Confidence among children suffering from maternal deprivation either partially or completely and to find out relationship between Perceived Loneliness and Self-confidence. Sample size for the study consisted of 100 students which included 50 maternally deprived orphans and 50 Children of working mothers in the age group (14-16) years selected purposively from various government and private (high and higher secondary) schools of district Srinagar. Perceived Loneliness scale by Dr.Praveen kumar jha and Self-Confidence Inventory by Dr. Rekha Gupta Agnihotri were employed as tools for data collection and t-test and correlation was used for data analysis. Bar diagram were used to make the results clear. The results revealed that Children of both the categories suffers from high Perceived Loneliness and possess average Self-Confidence, however on comparison no significant difference was found between the two category of children on Perceived loneliness and self-confidence, both categories display almost similar feeling of Perceived Loneliness and possess similar level of self-confidence. Also a strong correlation has been found between Perceived Loneliness and self-confidence. Keywords: Maternally deprived orphans, Children of working mothers, Perceived Loneliness and Self-confidence
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
پاکستانی ادب میں آپ بیتی
No full textBiography is the detailed description of a person’s life whereas autobiography is “the story of a person’s life written by that person”. Autobiography is an authentic and reliable source to preserve the history of one’s time period. In world literature autobiography is the most important genre. so many writers, poets, political leaders, philosophers, intellectuals and other great personalities of world writes their personal experiences by autobiography. An individual effort becomes in the process of Autobiography. The purpose of auto biography is to give you real and genuine life history of the person you are reading about. In 18th century under the influence of English literature autobiography was introduced in Urdu literature. Its stylistic features developed with the passage of time. After the emergence of Pakistan writers paid special attention upon autobiography development. This article critically analyze autobiography in Pakistani literature.
“Madar e Narasai mein” by Sayed Mubarak Shah and Alliteration
No full textAlliteration is an important and rare poetic device being used by poets for the creation of musical connotation and harmonious effect to their creations. It sounds very pleasantly when it is read loudly. It is not the requisite part of poetry but alliteration adds some extra beauty to poetic verses. Compared to English, Urdu poets have used this poetic device in many innovative ways and have been very successful. Urdu poets also used this poetic device for the expression of their artistic and poetic abilities that as result dozens of types of Sanate Tajnis have come into being. Application of Sanat e Tajness is found more or less in every poet. Syed Mubarak Shah is one of the renowned poets of present era who used this poetic device very aptly and effectively that not only does it sound good to the ears, but also adds to the meaning immensely. He has used this poetic device so often that it would require a separate dissertation to cover it, so only his one poetic collection i.e. ‘Madar e Narsai Mein’ is reviewed here
Tinjauan Kriminologis Terhadap Peredaran Kosmetik Ilegal Yang Mengandung Bahan Berbahaya Di Kota Pekanbaru
No full textCrime prevention efforts are a series of efforts or activities carried out by BPOM in the context of tackling crime, including the distribution of illegal cosmetics. The distribution of illegal cosmetics in the background as the author describes is: These cosmetics do not use ingredients that meet the standards and quality requirements and other stipulated requirements, are not produced using good cosmetic manufacturing methods, are not registered with and obtain distribution permits from BPOM. The problems in this research are as follows: What are the factors that cause the distribution of illegal cosmetic products containing hazardous substances at the BPOM in Pekanbaru City? What are the efforts to prevent the Drug and Food Control Agency (BPOM) from tackling the distribution of illegal cosmetics in Pekanbaru City? The research method used by the author is observational with the census method, where the author goes directly to the field to find data that will be used as material for writing scientific papers, the data is taken through direct interviews. Furthermore, the data obtained from field studies and literature were collected, then processed and presented by comparing the field data with the opinions of experts or with the laws and regulations that were used as the basis for this research. The findings from the research results show that one of the factors causing the widespread distribution of illegal cosmetics in Pekanbaru City is the low price and easy access for consumers to get illegal cosmetics on the market. As well as the prevention efforts carried out by BPOM in tackling the distribution of illegal cosmetics in Pekanbaru City is by supervising and taking action against illegal cosmetics circulating on the market and imposing administrative sanctions on business actors who are proven to have violated the applicable laws and regulations
ANALISIS STRATEGI PENGEMBANGAN USAHA THE BOUNZ BAKERY DENGAN MENGGUNAKAN MATRIKS SWOT DAN IE
No full textJika membutuhkan abstrak atau isi jurnal silahkan menghubungi author melalui email [email protected] atau [email protected]
Dipublikasikan tanggal: 20 Oktober 202
Permasalahan Konsepsi Harta Bersama Dalam Kepemilikan Saham Perseroan Terbatas (Studi Kasus Putusan Nomor 80/Pdt.G/2020/PN.Jkt.Utr)
No full textA limited liability company as a legal entity adheres to the principle of a separate legal entity which creates the concept of limited liability of its shareholders. The existence of these two concepts automatically separates the assets of the limited liability company from the personal assets of its shareholders. Even though the shareholders are part owners of the limited liability company, the shareholders cannot claim the assets of the limited liability company. Shares acquired while in marital status can become joint property. However, the Indonesian Marriage Law does not provide special arrangements or mechanisms regarding the distribution of joint assets, so the Judge is given the mandate to decide on this matter. The research method that the author uses in writing this thesis is a normative legal research method that is juridical-normative in nature. Based on the author\u27s analysis, there are still misunderstandings, both among the Panel of Judges and the general public, regarding the conception of legal entity assets as being related to joint assets in marriage. So, the author suggests making further arrangements regarding joint assets, increasing socialization regarding marriage agreements, and writing in more detail regarding the list of joint assets in lawsuits
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