1,720,953 research outputs found
PENGARUH TERPAAN MEDIA YOUTUBE LE MINERALE "LE MINERALE ASLI MILIK INDONESIA" TERHADAP SIKAP PEDULI SEHAT MAHASISWA ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL UNIVERSITAS NEGERI JAKARTA
Full text linkPerkembangan media digital, khususnya YouTube, menjadikan platform ini sebagai sarana utama penyampaian pesan iklan kepada khalayak, termasuk mahasiswa. Iklan Le Minerale “Le Minerale Asli Milik Indonesia” hadir dengan pesan kesehatan yang menekankan pentingnya konsumsi air mineral bagi tubuh. Mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta sebagai kelompok dengan tingkat literasi media yang baik menjadi sasaran potensial terpaan iklan tersebut. Namun, perbedaan tingkat terpaan media dapat memengaruhi pembentukan sikap peduli sehat mahasiswa. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh terpaan media YouTube Le Minerale “Le Minerale Asli Milik Indonesia” terhadap sikap peduli sehat mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta.
Teori yang digunakan dalam penelitian ini adalah Advertising Exposure, yang menjelaskan bahwa terpaan iklan dapat memengaruhi kesadaran, pemahaman, dan sikap khalayak. Variabel independen dalam penelitian ini adalah terpaan media YouTube yang memiliki dua dimensi, yaitu Exposure and Attention dan Exposure State, sedangkan variabel dependen adalah sikap peduli sehat yang terdiri atas tiga dimensi, yaitu kognitif, afektif, dan konatif.
Paradigma penelitian yang digunakan adalah positivisme dengan pendekatan kuantitatif. Metode penelitian yang digunakan adalah survei dengan jenis penelitian deskriptif kuantitatif, bertujuan untuk menjelaskan pengaruh terpaan media YouTube terhadap sikap peduli sehat mahasiswa. Populasi dalam penelitian ini adalah 180 mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Negeri Jakarta, dengan teknik pengambilan sampel purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis univariat dan bivariat.
Hasil penelitian menunjukkan bahwa terpaan media YouTube Le Minerale “Le Minerale Asli Milik Indonesia” berpengaruh signifikan terhadap sikap peduli sehat mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta. Pada variabel terpaan media, dimensi Exposure and Attention, khususnya indikator physical exposure, menunjukkan pengaruh tertinggi, yang menandakan bahwa frekuensi dan kondisi menonton iklan berperan penting dalam pembentukan sikap. Selanjutnya, pada dimensi Exposure State, indikator self-reflexive state menunjukkan bahwa kesadaran dan refleksi diri setelah menonton iklan turut meningkatkan kepedulian mahasiswa terhadap kesehatan. Pada variabel sikap, aspek kognitif menjadi dimensi yang paling terpengaruh, diikuti oleh aspek afektif dan konatif.
Kesimpulan penelitian ini menunjukkan bahwa terpaan media YouTube Le Minerale “Le Minerale Asli Milik Indonesia” memiliki pengaruh yang sangat kuat dan signifikan terhadap sikap peduli sehat mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta. Penelitian ini merekomendasikan agar praktisi periklanan terus mengoptimalkan pesan kesehatan dalam iklan digital, serta bagi peneliti selanjutnya disarankan untuk menambahkan variabel lain seperti perilaku konsumsi atau minat beli guna memperoleh hasil yang lebih komprehensif.
Kata Kunci: Terpaan Media, Sikap Peduli Sehat, Advertising Exposure.
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The development of digital media, especially YouTube, has made this platform a primary means of delivering advertising messages to audiences, including students. The Le Minerale advertisement "Le Minerale Asli Milik Indonesia" presents a health message emphasizing the importance of consuming mineral water for the body. Communication Science students at Jakarta State University, as a group with a high level of media literacy, are a potential target for exposure to this advertisement. However, differences in media exposure levels can influence the formation of students' health-conscious attitudes. Therefore, this study aims to determine the effect of exposure to the YouTube media Le Minerale "Le Minerale Asli Milik Indonesia" on the health-conscious attitudes of Communication Science students at Jakarta State University.
The theory used in this study is Advertising Exposure, which explains that advertising exposure can influence audience awareness, understanding, and attitudes. The independent variable in this study is YouTube media exposure, which has two dimensions: Exposure and Attention and Exposure State. While the dependent variable is health care attitudes, which consist of three dimensions: cognitive, affective, and conative.
The research paradigm used is positivism with a quantitative approach. The research method used is a survey with a quantitative descriptive type, aimed at explaining the influence of YouTube media exposure on students' health awareness attitudes. The population in this study were Communication Science students, Faculty of Social Sciences, Jakarta State University, using a purposive sampling technique. Data were collected through questionnaires and analyzed using univariate and bivariate analysis.
The results of the study indicate that exposure to the YouTube media Le Minerale "Le Minerale Asli Milik Indonesia" has a significant effect on the health-conscious attitude of Communication Science students at Jakarta State University. In the media exposure variable, the Exposure and Attention dimension, especially the physical exposure indicator, shows the highest influence, indicating that the frequency and conditions of watching advertisements play an important role in attitude formation. Furthermore, in the Exposure State dimension, the self-reflexive state indicator shows that awareness and self-reflection after watching advertisements also increase students' concern for health. In the attitude variable, the cognitive aspect is the most affected dimension, followed by the affective and conative aspects.
The conclusion of this study indicates that exposure to the YouTube channel Le Minerale "Le Minerale Asli Milik Indonesia" has a very strong and significant influence on the health-conscious attitudes of Communication Science students at Jakarta State University. This study recommends that advertising practitioners continue to optimize health messaging in digital advertising, and that future researchers include other variables such as consumption behavior or purchase intention to obtain more comprehensive results.
Keywords: Media Exposure, Health-Concerned Attitudes, Advertising Exposure
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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