417,976 research outputs found
Philip Sheldrake. The Business of Influence
No full textThe Business of Influence is a valuable piece of literature about Public Relations, Marketing and Social Media, that have its strength on the knowledge it brings concerning metrics in the digital age.This review resume the main ideas of Philip Sheldrake\u27s book, in which the author rethinks Marketing and Public Relations and presents a methodology, for the evaluation of results, that aligns communication objectives with management ones.The Business of Influence é uma contribuição de valor para a literatura sobre Relações Públicas, Marketing e Social Media, que tem a sua principal mais-valia no conhecimento que acrescenta relativamente às métricas na era digital.Esta recensão resume as ideias-chave da obra de Philip Sheldrake, na qual o autor repensa o Marketing e as Relações Públicas e apresenta uma metodologia, para a avaliação de resultados, que alinha os objectivos de comunicação com os objectivos de gestão
Entangled Lives: How Fungi Make Our Worlds, Change Our Minds, and Shape Our Futures
No full textMerlin Sheldrake, Biologist, speaker, and New York Times best-selling author. - Thinking about fungi makes the world look different. Most fungi live out of sight, yet make up a massively diverse kingdom of organisms that support and sustain nearly all living systems. Fungi throw our concepts of individuality and even intelligence into question. They can change our minds, heal our bodies, and help remediate environmental disaster. In this talk, Merlin will discuss the ways these extraordinary organisms – and our relationships with them – change our understanding of the planet on which we live, and the ways that we think, feel, and behave.https://scholarworks.boisestate.edu/ideas_of_nature_gallery/1041/thumbnail.jp
Seven experiments that could change the world: a do-it-yourself guide to revolutionary science
No full textSeven experiments are proposed in this book that the author believes, if any are successful, will alter how the reader perceives the world. The purpose of the book is to draw attention to areas of research neglected as a result of conventional habits of thought. The descriptions of the experiments are intended to focus the topics under discussion. One of the experiments in the book aims to test the hypothesis that many dogs and cats know that their owners are coming home before they actually arrive. Rupert Sheldrake has also written "The Presence of the Past" and "The Rebirth of Nature"
Effect of harvest methods on the second flush yield of short-duration pigeonpea (Cajanus cajan)
No full textShort-duration pigeonpea can give up to three harvests in environments with mild winters (e.g. minimum temperature above 10 °C) such as those prevailing in peninsular India (Sharma, Saxena & Green. 1978; Chauhan, Venkataratnam & Sheldrake, 1984). This is mainly due to the short time (about 120 days) taken to produce the first flush, and the strong perennial character of pigeonpea. The seed yield of short-duration pigeonpea in this multiple-harvest system may reach 5·2 t/ha (Chauhan et al. 198
James Bond: international man of gastronomy
No full textThis article is concerned with the representation of food and drink in Ian Fleming’s James Bond novels. In particular, it examines how the author uses Bond’s culinary knowledge and habits of consumption as an important constituent of his hero’s character. Similarly, the food choices of other characters, notably villains, are shown to be linked, by Fleming, to core aspects of their identity − principally their ethnicity. Bond’s impulse to observe and classify, very much in evidence in the novels’ food sequences, is examined in terms of the texts’ construction of Bond as a skilled identifier of signs
Philip Sheldrake. The Business of Influence
No full textThe Business of Influence é uma contribuição de valor para a literatura sobre Relações Públicas, Marketing e Social Media, que tem a sua principal mais-valia no conhecimento que acrescenta relativamente às métricas na era digital. Esta recensão resume as ideias-chave da obra de Philip Sheldrake, na qual o autor repensa o Marketing e as Relações Públicas e apresenta uma metodologia, para a avaliação de resultados, que alinha os objectivos de comunicação com os objectivos de gestão.The Business of Influence is a valuable piece of literature about Public Relations, Marketing and Social Media, that have its strength on the knowledge it brings concerning metrics in the digital age.This review resume the main ideas of Philip Sheldrake's book, in which the author rethinks Marketing and Public Relations and presents a methodology, for the evaluation of results, that aligns communication objectives with management ones
Por uma ciência livre de dogmas
No full textO biólogo britânico Rupert Sheldrake é conhecido pela hipótese dos campos mórficos, onde propõe um novo conceito de transmissão de informação no tempo e no espaço. Formado em Ciências Naturais pelo Clare College, da Universidade de Cambridge, Sheldrake estudou filosofia e história da ciência na Universidade Harvard, nos Estados Unidos. Em seguida retornou à Inglaterra para doutorar-se em bioquímica por Cambridge – onde se tornou diretor do departamento de Bioquímica, dedicando-se às pesquisas sobre o desenvolvimento de plantas e o envelhecimento celular. Por um ano, de 1968 a 1969, ele trabalhou no Departamento de Botânica da Universidade de Malaya, em Kuala Lumpur, na Malásia – localizada no sudeste asiático –, onde estudou a floresta tropical. De 1974 a 1985, foi consultor do instituto internacional de pesquisa em culturas para o clima semiárido tropical (ICRISAT, de International Crops Research Institute for the Semi-Arid Tropics), em Hiderabade, India. O contato com as culturas asiáticas teve forte impacto em seu pensamento, mas ele atribui a sua hipótese a bases mais europeias, como o pensamento do filósofo estadunidense Charles S. Pierce (1839-1914). Mais recentemente, de 2005 a 2010, Sheldrakefoi diretor do Projeto Perrott-Warrick, financiado pelo Trinity College, de Cambridge. Atualmente faz parte do corpo docente do Schumacher College, um centro de estudos avançados em Dartington, Devon, e é professor visitante do Graduate Institute, em Connecticut, nos EUA, entre outros institutos. Seu livro mais recente, The Science Delusion, com título provisório em português A Ciência da Ilusão e lançamento previsto no Brasil para março de 2014 pela editora Cultrix, toca num ponto nevrálgico: os dogmas que dominam, muitas vezes de forma inconsciente, a cultura acadêmica ocidental
Boundary-layer-flow instability in a rapidly rotating and strong precessing sphere
No full textThe linear stability analysis of the steady flow is performed in a rapidly rotating sphere with strong precession. It is shown that the localized mode destabilizing the boundary-layer flow determines the stability boundary, giving the asymptote, , which is consistent with the results obtained by direct numerical simulation
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