1,720,954 research outputs found
Developing a communication plan for Leonor Silva Jewellery in order to create brand awareness in Portugal
Get PDFThe following research aims to create a communication plan for Leonor Silva Jewellery
to create brand awareness in Portugal. This brand is an author jewellery company inserted in
the luxury market. A research was made by focusing on customers’ behaviour and the main
factors that influence their purchases, followed by an analysis of notoriety and the relationship
between the decisionmaking process and brand awareness when talking about a product with
high customer involvement, as well as the relationship between communication and notoriety;
then it was decided to analyse the concept of cluster and the advantages that the latter can bring,
and Porter's Diamond Model.
The methodology used to answer the investigation question was to elaborate Depth Interviews, and it used the Gioia Methodology in order to analyse qualitative research. We are
able to obtain a classification made of six dimensions: the characterisation of the market,
Luxury brands' promise, position, consumer identity, distributional channels and
communication strategies. Furthermore, in order to analyse each dimension in a more detailed
way, some relevant secondary data was present.
Due to the difficulty of creating notoriety in Portugal to Author Jewellery, an
international benchmark was performed for other European markets. This analysis explains that
the strategies used internationally are similar to those adopted by Portuguese brands. However,
there is more dissemination in these countries regarding a more significant number of
specialised trade fairs and events.A seguinte investigação pretende criar um plano de comunicação para a empresa Leonor
Silva de forma a criar notoriedade em Portugal. Sendo esta uma empresa de joalharia de autor
inserida no mercado de luxo. Assim sendo passou pela investigação sobre conceito de luxo,
como é o comportamento do consumidor e quais os principais fatores que influenciam o
comportamento de compra, seguido de uma análise sobre notoriedade e qual a relação entre o
processo de decisão e de conhecimento da marca quando se fala de producto com alto
envolvimento por parte do consumidor assim como a relação entre comunicação e notoriedade.
De seguida decidiu-se analisar o conceito de cluster e as vantagens do mesmo assim como
Modelo do Diamante de Porter.
A metodologia utilizada para responder à investigação foi a elaboração de entrevistas
estruturadas a joalheiros de autor com posterior utilização da metodologia de Gioia para se
proceder à análise da pesquisa qualitativa. Foram identificadas 6 dimensões que são a
caracterização do mercado, a promessa de uma marca de luxo, posicionamento, identificação
do consumidor, canis de distribuição e estratégias de comunicação. Com o intuito de se proceder
a uma análise mais detalhada adicionaram-se outras fontes de informação.
Dada a dificuldade de a joalharia de autor criar notoriedade em Portugal procedeu-se a
uma comparação com outros mercados europeus. Nesta análise concluiu-se que as estratégias
utilizadas internacionalmente são similares às usadas pelas marcas portuguesas, no entanto,
existe uma divulgação muito maior nestes países uma vez que há um maior número de feiras e
eventos especializados
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Exploring the relationship process between customers and social robots in the hospitality industry
No full textIt is well known that new technologies, such as Artificial Intelligence and Robotics are revolutionizing the way organizations establish relationships and provide experiences to their customers, especially in the hospitality industry. Therefore, this investigation aims to better understand the relationship process between social robots and humans, in the hospitality industry, and the influence of identification in the creation of attachment, connection, commitment and love. The possible contributions of the customer-robot emotional relationship on customers’ feelings of wellness were also subject of study. Thus, a conceptual framework and several hypothesis were formulated, being mostly based on the brand relationship theory. Indeed, this research was based on primary data, obtained through four questionnaires, each containing 100 valid answers and focusing on different types of robots. The results show that a deep relationship between humans and social robots in the hospitality industry can be established, being Customer-Robot Identification a positive influence on the levels of Customer-Robot Relationship. In addition, it was concluded that Customer-Robot Relationship was crucial for the development of Customer Well-Being, fact that was reinforced in the mediation analysis, since Customer-Robot Identification, alone, is not sufficient to promote wellness to customers. Through the Multi-Group Analysis, it was understood that there aren’t significant differences between the robots under study. After the exposed, this study suggests hospitality businesses to create strategies regarding human-robots relationships, that focus on social robots capable of establishing an emotional bond with customers and of providing unforgettable experiences, creating more value and ensuring long-lasting relationships.É sabido que as novas tecnologias, como a Inteligência Artificial e a Robótica, estão a revolucionar a forma como as empresas estabelecem relações e proporcionam experiências para os seus clientes, especialmente na indústria hoteleira. Esta investigação tem, assim, como principal objetivo compreender o processo de relacionamento entre humanos e robots sociais na indústria hoteleira, e a influência da identificação na criação de apego, conexão, compromisso e amor. Também os possíveis contributos da relação emotiva cliente-robot na criação de bem-estar do cliente foram estudados. Assim, o modelo de investigação e várias hipóteses foram formuladas, sendo maioritariamente baseadas na teoria do relacionamento. De facto, este estudo baseou-se em dados primários, obtidos de quatro questionários, cada um contendo 100 respostas válidas e focando-se em diferentes tipos de robots. Os resultados demonstram que pode ser criada uma relação profunda entre humanos e robots sociais, na indústria hoteleira, tendo a identificação cliente-robot influenciado positivamente os níveis de relacionamento cliente-robot. Além disso, concluiu-se que a relação cliente-robot é essencial para o desenvolvimento de bem-estar do cliente, facto esse que foi reforçado através da análise de mediação, pois a identificação cliente-robot, por si só, não é suficiente para promover o seu bem-estar. Na Análise Multi-Grupo entendeu-se que não há diferenças significativas entre os robots. Assim, este estudo sugere que as empresas hoteleiras criem estratégias sobre as relações humanos-robots sociais, devendo focar-se no desenvolvimento de robots capazes de estabelecer um vínculo emocional com os clientes e proporcionar experiências inesquecíveis, criando mais valor e garantindo relações de longa duração
Exploring the relationship process between customers and social robots in the hospitality industry
Get PDFIt is well known that new technologies, such as Artificial Intelligence and Robotics are revolutionizing the way organizations establish relationships and provide experiences to their customers, especially in the hospitality industry. Therefore, this investigation aims to better understand the relationship process between social robots and humans, in the hospitality industry, and the influence of identification in the creation of attachment, connection, commitment and love. The possible contributions of the customer-robot emotional relationship on customers’ feelings of wellness were also subject of study. Thus, a conceptual framework and several hypothesis were formulated, being mostly based on the brand relationship theory. Indeed, this research was based on primary data, obtained through four questionnaires, each containing 100 valid answers and focusing on different types of robots. The results show that a deep relationship between humans and social robots in the hospitality industry can be established, being Customer-Robot Identification a positive influence on the levels of Customer-Robot Relationship. In addition, it was concluded that Customer-Robot Relationship was crucial for the development of Customer Well-Being, fact that was reinforced in the mediation analysis, since Customer-Robot Identification, alone, is not sufficient to promote wellness to customers. Through the Multi-Group Analysis, it was understood that there aren’t significant differences between the robots under study. After the exposed, this study suggests hospitality businesses to create strategies regarding human-robots relationships, that focus on social robots capable of establishing an emotional bond with customers and of providing unforgettable experiences, creating more value and ensuring long-lasting relationships.É sabido que as novas tecnologias, como a Inteligência Artificial e a Robótica, estão a revolucionar a forma como as empresas estabelecem relações e proporcionam experiências para os seus clientes, especialmente na indústria hoteleira. Esta investigação tem, assim, como principal objetivo compreender o processo de relacionamento entre humanos e robots sociais na indústria hoteleira, e a influência da identificação na criação de apego, conexão, compromisso e amor. Também os possíveis contributos da relação emotiva cliente-robot na criação de bem-estar do cliente foram estudados. Assim, o modelo de investigação e várias hipóteses foram formuladas, sendo maioritariamente baseadas na teoria do relacionamento. De facto, este estudo baseou-se em dados primários, obtidos de quatro questionários, cada um contendo 100 respostas válidas e focando-se em diferentes tipos de robots. Os resultados demonstram que pode ser criada uma relação profunda entre humanos e robots sociais, na indústria hoteleira, tendo a identificação cliente-robot influenciado positivamente os níveis de relacionamento cliente-robot. Além disso, concluiu-se que a relação cliente-robot é essencial para o desenvolvimento de bem-estar do cliente, facto esse que foi reforçado através da análise de mediação, pois a identificação cliente-robot, por si só, não é suficiente para promover o seu bem-estar. Na Análise Multi-Grupo entendeu-se que não há diferenças significativas entre os robots. Assim, este estudo sugere que as empresas hoteleiras criem estratégias sobre as relações humanos-robots sociais, devendo focar-se no desenvolvimento de robots capazes de estabelecer um vínculo emocional com os clientes e proporcionar experiências inesquecíveis, criando mais valor e garantindo relações de longa duração
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