41 research outputs found
Pengaruh Price Discount, Online Customer Rating, Dan Online Custumer Riview Terhadap Minat Beli Konsumen Pada E-Commerce Shopee
No full textPenelitian ini bertujuan untuk menguji pengaruh price discount, online customer rating, dan online customer riview terhadap minat beli konsumen pada e-commerce Shopee. Responden yang diperoleh dari kuesioner melalui google form sebanyak 130 orang. Dalam penelitian ini menggunakan teknik non probabilitysampling dan metode purposive sampling dengan kriteria konsumen yang pernah menggunakan e-commerce Shopee. Dengan menggunakan program SPSS versi 23 dan menggunakan analisis regresi linier berganda sehingga dapat diketahui hubungan antar variabel. Hasil yang didapatkan dari pengujian ini menunjukkan bahwa, yang pertama price discount berpengaruh positif dan signifikan terhadap minat beli, kedua online customer rating berpengaruh positif dan signifikan terhadap minat beli, ketiga online customer riview berpengaruh positif dan signifikan terhadap minat beli
The Effect of CRM and Price Perception on Loyalty with Satisfaction as a Mediation Variable (A Study on Deposit Customers of PT. BPR BKK Blora (Perseroda)
No full textCustomer loyalty is one of the foundations for assessing bank performance; loyal customers reflect loyalty to continue using bank products and services. In order to achieve customer loyalty, it is necessary to analyze several things, including customer relationship management, price perception, and customer satisfaction. The population used is PT BPR BKK Blora (Perseroda). The number of samples in this study includes 100 respondents taken using the Slovin formula. In this study, several tests were used, namely the description of respondents and variables, instrument tests on validity tests (KMO> 0.5 and component matrix> 0.4), and reliability tests (Cronbach alpha> 0.7), then in the regression test using the coefficient of determination test, F test (sig <0.05) and t test (sig <0.5). In the mediation test, the Sobel test was used (sig <0.05). Based on the results of the data analysis, a positive and significant influence was obtained between variables with a sig value <0.05 on: 1) CRM on satisfaction. 2) Price perception on satisfaction. 3) CRM on loyalty, 4) Price perception on loyalty, and 5) satisfaction on loyalty. The Sobel test also shows a similar result, with a sig value of <0.05, indicating that satisfaction mediates the influence of CRM and price perception on loyalty
The Effect of Perceived Service Quality and Perceived Value on Loyalty with Customer Satisfaction Mediation (Case Study on Simadu Savings Customers of PT BPR BKK Tasikmadu (Perseroda)
No full textCustomers play a vital role in the bank's progress. One form of this role is loyalty. Customer loyalty can be formed through perceived service quality, perceived value, and satisfaction. This study was conducted on Simadu savings customers of PT BPR BKK Tasikmadu (Perseroda). The sample was determined using the Slovin formula. The number of respondents was 110 Simadu savings customers. The data were analyzed using validity tests (KMO > 0.5 and component matrix > 0.4) and reliability tests (Cronbach's Alpha > 0.7). Multiple linear regression was used to test the model and hypothesis. Tests included the coefficient of determination, F test, and significance test (p < 0.05). This study also used satisfaction as a mediating variable. The Sobel test was used to see the mediation effect (significant if p < 0.05). The results of model I have 2 hypothesis tests, namely: a positive and significant influence between perceived service quality on satisfaction (β = 0.602; sig = 0.00 <0.05), this shows that the better the perceived service quality, the more it will increase customer satisfaction. Furthermore, there is a positive and significant influence between perceived value on satisfaction (β = 0.269; sig = 0.00 <0.05), this explains that the suitability of values felt by customers will increase customer satisfaction at the bank. In model II, there are 3 hypothesis tests, namely: a positive and significant influence between perceived service quality on loyalty (β = 0.260; sig = 0.00 <0.05) this shows that the more appropriate the perceived service quality, the more it will encourage the achievement of customer loyalty. Furthermore, perceived value has a positive effect on satisfaction (β = 0.139; sig = 0.08 <0.05), indicating that the greater the suitability of the values perceived by customers, the greater the customer loyalty will be. Satisfaction has the greatest influence on loyalty as proven by the value (β = 0.609; sig = 0.00 <0.05), indicating that with customer satisfaction as the foundation for creating satisfaction, satisfied customers will strive to maintain their loyalty and even recommend to colleagues. This study also uses mediation, which in its testing uses the Sobel test. The results of the Sobel test on the influence of perceived service quality on loyalty with satisfaction mediation show (sig = 0.00 < 0.05) which means that satisfaction mediates the influence of perceived service quality on loyalty. Furthermore, the results of the Sobel test on the influence of perceived value on loyalty with satisfaction mediation show (sig = 0.00 < 0.05) which means that satisfaction mediates the influence of perceived value on loyalty
The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang)
No full textThis study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number of samples in this study of 100 respondents, using purposive sampling technique sampling. Processing data using SPSS version 16.0. Based on a statistical test using linear regression approach, then of seven hypothesis there are two hypotheses were rejected. The hypothesis is rejected is the influence of customer value on customer engagement, and support systems to customer engagement. While five other hypotheses, namely: the influence of the customer value, support systems, knowledge products to the satisfaction of the customer, as well as the effect of product knowledge and customer satisfaction on customer involvement is proven. Based on the results of this study, it can be concluded that to build customer engagement should be created customer satisfaction. While such satisfaction can be created through providing better customer value, the support system is up to date and easy, and provides knowledge products to customers continuously and thoroughly
Pengaruh Kemudahan Penggunaan, Sikap Konsumen dan Kepercayaan Konsumen Terhadap Niat Beli Ulang E-Wallet Shopeepay
No full textAbstrak
Penelitian ini mengenai pengaruh kemudahan penggunaa, sikap juga kepercayaan konsumen pada niat beli ulang yang bertujuan untuk menganalisis niat beli ulang terhadap e-wallet ShopeePay. Populasi dalam penelitian ini ialah seseorang dengan mempergunakan e-wallet ShopeePay. Sampel sebanyak 100 responden, penelitian ini mempergunakan purposive sampling. Data dilakukan penganalisisan mempergunakan uji koefisien determinasi (R2), uji F, uji reliabilitas, uji validitas beserta uji regrelis linier berganda selanjutnya dilakukan pengolahan bersama perhitungan SPSS versi 25. Hasil penelitian ini menunjukkan bahwa perihal mudah dalam menggunakannya mempunyai pengaruh negative signifikan pada niat beli ulang. Akan tetapi sikap konsumen dan kepercayaan konsumen mempunyai pengaruh positif dan signifikan pada niat beli ulang e-wallet ShopeePay.
Kata Kunci: Kemudahan Penggunaan, Sikap Konsumen dan Kepercayaan Konsumen Terhadap Niat Beli Ulang E-wallet ShopeePay
Abstract
This study examines the effect of ease of use, attitudes as well as consumer confidence in repurchase intentions, which aims to analyze repurchase intentions towards ShopeePay e-wallet. The population in this study is someone using the ShopeePay e-wallet. The sample is 100 respondents, this research uses purposive sampling. The data were analyzed using the coefficient of determination (R2), F test, reliability test, validity test and multiple linear regression test, then processed together with SPSS version 25 calculations. The results of this study indicate that the ease with which it is used has a significant negative effect on repurchase intention. . However, consumer attitudes and consumer trust have a positive and significant influence on the intention to repurchase the ShopeePay e-wallet.
Keywords: Ease of Use, Consumer Attitude, Consumer Trust, and Repurchase Intentio
Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan
No full textAbstrak
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas produk, citra merek dan persepsi harga terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomika dan Bisnis Universitas Stikubank Semarang, peneliti mengambil sampel sebanyak 100 responden menggunakan teknik purposive sampling dengan kriteria responden sudah menggunakan sepeda motor matic Honda minimal 1 tahun pemakaian. Analisis data yang digunakan adalah regresi linier berganda dengan batuan program SPSS 21. Hasil penelitian menunjukan bahwa kualitas produk tidak berpengaruh signifikan terhadap kepuasan pelanggan, citra merek tidak berpengaruh signifikan terhadap kepuasan pelanggan, persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, citra merek tidak berpengaruh signifikan terhadap loyalitas pelanggan, persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Kata Kunci: Kualitas Produk; Citra Merek; Persepsi Harga; Kepuasan Pelanggan dan Loyalitas Pelanggan.
Abstract
This study aims to examine and analyze the effect of product quality, brand image and price perception of customer satisfaction and its impact on customer loyalty. The population in this study were students of the Faculty of Economics and Business at Stikubank Semarang University, researchers took a sample of 100 respondents using purposive sampling technique with the criteria for respondents already using Matic Honda motorbikes at least 1 year of use. The data analysis used is multiple linear regression with the SPSS 21 program rock. The results of the study indicate that the quality of the product does not have a significant effect on customer satisfaction, the brand image does not have a significant effect on customer satisfaction, the price perceptions have a positive and significant effect on customer satisfaction, product quality has a positive effect and significant to customer loyalty, the brand image does not have a significant effect on customer loyalty, thus, the price perception does not have a significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer loyalty.
Keywords: Quality Of Products; Brand Image; Price Perceptions; Customer Satisfaction and Customer Loyalty
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) TERHADAP BRAND EQUITY SERTA DAMPAKNYA PADA E-WOM DAN KOMITMEN RELASIONAL
No full textThis study analyzes the effect of Social Media Marketing Activities (SMMA) on Brand Equity and Its Impact on E-WOM and Relational Commitment to Scarlett Whitening\u27s customers. The primary data in this study used a questionnaire and the secondary data was obtained through a literature search. The sample in this study was 115 which were distributed online via google form to Scarlett Whitening customers. The sampling technique in this study used purposive sampling. This study was analyzed through Partial Least Square- Structural Equation Modeling (PLS-SEM), with two tests, namely the measurement model and the structural model. The results of this study indicate that SMMA has a positive and significant effect on Brand Awareness and Brand Image. Brand Awareness has a positive and significant effect on E-WOM. Brand Awareness has a positive and insignificant effect on Relational Commitment. Brand Image has a positive and significant effect on E-WOM and Relational Commitment
DAMPAK PERSEPSI KUALITAS DAN CITRA BRAND TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PRODUK SKINCARE GLAD2GLOW
No full textRiset ini mengukur tentang apakah persepsi kualitas produk dan citra brand berpengaruh terhadap kepuasan pelanggan serta dampknya pada loyalitas pelanggan pengguna produk skincare Glad2Glow. Dalam riset ini terdapat 108 responden yang di peroleh melalui kuesioneryang tersebar diberbagai kota di Indonesia melalui media sosial. Hubungan antara variabel ini di analisis menggunakan SmartPLS 4 dengan teknik Path Analysis. Hasil riset ini, menunjukkan kualitas dan citra merek yang dirasakan mempunyai pengaruh besar terhadap kepuasan pelanggan, sementara kepusan pelangan berdampak besar juga terhadap loyalitas pelanggan. Hasil rist mengindikasikan bahwa saat pelanggan merasa produk memiliki kualitas yang memenuhi ekspektasi dan mereknya memiliki citra yang baik, tingkat kepuasan mereka akan meningkat. Kepuasan ini membuat pelanggan lebih setia dan loyal pada produk
Pengaruh Brand Ambassador, Brand Image, dan Sales Promotion Dari Boyband K-POP BTS Terhadap Minat Beli Konsumen Pada E-Commerce Tokopedia
No full textPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand ambassador, brand image, dan sales promotion terhadap minat beli. Populasi dalam penelitian ini adalah konsumen pengguna Tokopedia. Teknik pengambilan sampel menggunakan teknik non probability sampling yaitu purposive sampling. Teknik pengambilan data menggunakan kuesioner secara daring melalui google form. Terdapat jumlah responden yang digunakan sebanyak 103 responden. Analisis data menggunakan analis regresi linear berganda, dibantu dengan program statistika SPSS versi 26. Hasil penelitian menunjukkan bahwa brand ambassador, brand image dan sales promotion berpengaruh positif dan signifikan terhadap minat beli
Laporan Penelitian: Pengembangan Model Pembelajaran Matematika Berbasis Pengajuan Masalah untuk Meningkatkan Kemampuan Berpikir Kreatif Mahasiswa Calon Guru
No full textSUMMARY
THE DEVELOPMENT OF PROBLEM POSING-BASED MATHEMATICS
INSTRUCTIONAL MODEL TO IMPROVE THE ABILITY OF
CREATIVE THINKING OF STUDENTS AS PROSPECTIVE TEACHERS
(PMP2MK), ALIMUDDIN, YEAR 2012, NUMBER OF PAGES: 74
One of higher level of thinking types that currently attracts keen attention
of cognitive psychologists and becomes educational goal of each country is
creative thinking or creativity. At least, there are two reasons for that, namely 1)
the ability to think creatively is very important for individual to possess, and 2)
creative thinking can be improved through training.
Indonesia as a developing country realizes that to become a developed
country and parallel to other developed countries, it is needed creatively human
resources. Therefore, the ability to think creatively is accounted for national
education goal that is embedded in Ministry Regulation No. 22 Year 2006. Vision
2025 of Ministry of Education and Culture explicitly states that creative is one of
keywords that must be crystallized. Another concern that Ministry of Education
and Culture looks is the existance of policy in case of character of nation culture.
The impact of this policy is that teachers are demanded to develop characterbased-instructional
package.
One of
its
indicators
is
creativity.
Practically,
it is seen that creative ability of teachers and students of all
educational levels are still low. Therefore, it is necessary to conduct a research in
terms of creative thinking. Particularly, students as prospective teachers. It is
because to create a creative student, it is needed a creative teacher, and to create a
creative teacher, the ability of creative thinking of those prospective teachers has
to be improved. In relation to this concern, the author himself conducted a
research entitled The Development of Problem Posing-Based Mathematics
Instructional Model to Improve the Ability of Creative Thinking of Students as
Prospective Teachers (PMP2MK)”. This was aimed at developing problem
posing-based-instructional model to improve the ability of creative thinking of
students as prospective teachers (PMP2MK). In addition, to support the
practicality of this model, it was also developed an instructional package.
Particular targets expected within this study were: (i) Problem Posing-BasedMathematics
Instructional
Model
to
Improve
the
Ability
of
Creative
Thinking
of
Students
as Prospective Teachers (PMP2MK) in the form of model book; (ii)
Prototype of Instructional Package to Support the Practicality of Teaching and
Learning Activity by Using the PMP2MK Model. The intended instructional
package was Lesson Plan (RPP), Student Worksheet (LKM), Student Book (BM),
and Learning Achievement Test. Thus, to attain them, it was designed a
developmental research by referring to as Kemp’s approach.
The research conducted in the first year (year 2012) produced product as
the following: (a) The validated framework prototype of PMP2MK model
consisted of syntax, social system, reaction principle, supporting system, and
instructional and nurturant effects along with underpinning theory of PMP2MK
model; (b) The validated Prototype I of Student Book (BM), Student Worksheet
(LKM), Lesson Plan (RPP), and Creativity Test in Mathematics Problem Solving.
Henceforth, to produce a practical instructional model, it would be
conducted a limited trial. This is planned for the next 2
year of this study.
Whereas, to obtain an effective instructional model, it would be followed up with
an experimental research as a crystallization of implementation of the developed
instructional model. This is planned for the next 3
nd
rd
year of this study
