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Analisis Agroindustri Keripik Ubi Pika Di Kelurahan Kulim Kecamatan Tenayan Raya Kota Pekanbaru (Studi Kasus Usaha Keripik Ubi Pika)
Full text linkSweet Potato Chips Agroindustry is a business that processes cassava agricultural products as raw material, provides equipment, labor, for production activities in obtaining the final product which results provide added value. This study aims to: 1) Know the answers of entrepreneurs and business profiles of Ubi Pika Chips agro-industry; 2) Analyzing production factors of sweet potato chips agro-industry; 3) Knowing the use of production technology and production process for the sweet potato chips agro-industry; and 4) Analyze production costs, revenues, efficiency and added value. The research was conducted in Kulim Village, Tenayan Raya District, Pekanbaru City which was conducted for 11 (eleven) months from August 2019 to July 2020. The method used was a survey method. Data collected from secondary data and primary data. The results showed that 1) Age of Ubi Pika Chips entrepreneur 51 years, 6 years old entrepreneur education (SD), 8 years of business experience, the number of dependents of the entrepreneur's family of 5 people. The average age of workers is 38 years, education level is 8 years, the number of dependents of the family is 3 people. The scale of the Ubi Pika Chips agro-industry is a micro-scale business, namely a household business. 2) The use of 300 kg of cassava raw material to produce 200 kg of Pika Potato Chips / production process with the use of supporting materials. 3) The technology used is semi modern and simple. 4) Gross income per production process of Ubi Pika Chips is IDR 3,000,000. Net income per production process of Pika Pika Chips is IDR 1,698,193 / kg. The efficiency of Sweet Potato Chips agro-industry is 2.30 which indicates that the Pika Chips agro-industry is feasible to be cultivated. The added value is Rp. 5,481 Rp / kg. Sweet Potato Chips and 60% margin, meaning that the sweet potato chips agroindustry run by Mrs. Desmawati is profitable
"ANALISIS POSITIONING PRODUK TEN BOTOL Hi-C STUDI KASUS DI KOTAMADYA SEMARANG"
Full text linkABSTRACTION
Product positioning is a company's process in trying to create a perception in customers' minds about position where products or brands have a dealing with competitors. Positioning means the act of designing the company's offering and image so that they occupy a meaningfull and distinct competitive position in the target customers' minds.
The problem of the Coca Cola Pan Java Co. Ltd, particularly Hi-C product is to increase market share from 6,8% up to 15%. This reason forces the company to set product positioning. The purpose of positioning is to find out the customers' image abOut Hi-C product so that the company can increase market share in line with the determined target.
The main problem and the purpose of the study are to know the Hi-C tea position in competition, when the product is compared with Sosro and Tckita bottle tea, how customers give a value to Hi-C performance and how the fli-C profile faces to its competitors. The study result gives input to the company in selecting proper strategy in order to increase market share.
The study built a frame of consideration that is a combination of atributes determined by Coca Cola management to Hi-C product consists of perceived quality (sweetness, viscosity, color, volume) and perceived convenience (ordering ease, cold-ready served, retail price uniformity and attractive advertisment).
The study collected data using questionaire method. The questionaires were given to 100 well-in Conned respondents of Hi-C, Tekita, and Sosro. Positioning analysis of Hi- C product was a case study conducted in Semarang municipality using SPSS test for windows version 10.0. The validity and realibility test related to all product atributes showed that the acquired-data from questionaires was valid and reliable.The comparative analysis was done to recognise I li-C competitors profile. While comparative profile was performed to find out all the posihility increasing of the product, Cartography using Integrated Performance Analysis (IPA) was conducted to obtaine variables that customers have more interests so that the company is able to select better strategy to reach expected target.
The study showed:
1. Hi-C bottle tea product places in the third position under Sosro and Tekita. Based on perceived customers the average of the product devided into quality and convenience variables is 3,1 and 3,2. As Hi-C is a differentiation of Coca Cola Pan Java Co. Ltd, it can be said that Hi-C is a product follower.
2. Quality atributes (taste, color and viscosity) may become a flourishable' potential product. From the convenience point is the company has to maintain the large and even distribution. The advertisment of Hi-C product must he created, the marketing of the product may not depend on its large distribution, if it does ili-C will fail to reach the expected target.
3. Integrated Performance Analysis result showed that Hi-C product is in the 1 quadrant means that the product has to restraine and to develope the quality (taste, color, viscosity and volume) and the convenience (ordering ease, cold-ready served, price uniformity and redesign advertisment)
The study found that the impliable management is the Coca Cola Pan Java Co. lid has to extend Hi-C product and advertise it from the previous products (Coca Cola. Sprite and lianta)•usinu Hi-C tea atributes. The atributes, particularly in quality (taste, color, viscosity and volume) must he advertised in attractive style. This is the main problem, during the time there is no Ili-C advertisment at all. It is concluded that Coca Cola management all this time only depends on large distribution of Coca Cola, Sprite and Fama that has been advertising in televisions and phamplets in marketing Hi-C because it just a differentiation product.
ABSTRAKSI
Positioning Produk merupakan suatu proses dimana perusahaan mencoba menciptakan suatu persepsi dalam diri pemikiran konsumen mengenai posisi, dimana produk titan merk-merk pas hubungannya dengan produk pesaing. Arti penempatan positioning itu sendiri adalah tindakan merancang kesan dan tawaran perusahaan agar dapat mengambil tempat yang bernilai dalam pilciran pelanggan.
Pennasalahan yang dihadapi oleh PT. Coca Cola Pan Java khusuanya Hi-C untuk meningkatkan target pangsa paw yang semula sebesar 6,8 % menjadi 15 % sehingga perhi dilakukan positioning produk. Tujuannya adalah untuk mengetahui image konsumen terhadap produk Hi-C sehingga dapat meningkatkan pangsa paw sesuai dengan target yang ditetapkan.
Pokok permasalahan dan tujuan dalam penelitian ini adalah bagaimana sebenaranya posisi tab Hi-C dalam persaingan bila dibandingkan dengan teh botol Soo dan Tekita, bagaimana penilaian konsumen terhadap kinerja atribut produk teh Hi-C recta bagaimana gambaran profd teh Hi-C dibandingkan pesaingnya dan memberikan masukan bagi perusahaan dalam memilih strategi yang tepat dalam bersaing agar dapat meningkatkan pangsa pasar•
Kerangka pemikiran yang dibangun dalam penelitian ini merupakan penggabungan dari atrilut-atnlut yang telah ditentukan pihak manajemen Coca Cola terhadap produk Hi-C yang terdiri dari atribut perceived quality (rasa mania, keicentalan, wama, dan volume isi) dan perceived convenience (kemudahan memperoleh produk, ketersediaan dalam keadaan dingin, keseragaman harga ditingkat pengecer dan daya tank ikkin).
Pengumulan data yang dilakukan dalam penelitian ini adalah metode kuisioner yang dibenican kepada 100 responden yang mengerti benar dengan ketiga produk yang diteliti Analisis Positioning produk Teh Botol Hi-C yang merupakan studi kasus di Kotamadya Semarang dilakukan pengujian dengan menggunakan SPSS for windows versi 10.0 . Adapun pengujian validitas dan reidibilitas yang berkaitan dengan semen atribut produk menunjukkan bahwa aemua butir pertanyaan dan data yang diperoleh tezbukti valid dan realiabel Proses selanjutnya dilakukan analisis persaingan untuk mengetahui gambaran pesaing produk teh Hi-C, keanudian dilakukan pula annliffig profil kompau2rif guna mengetahui pato:lei yang dimildci oleh produk teh Hi-C . Setelah itu dilakukan pemetaan dengan Integrated Performance Analysis (IPA) untuk mengetahui variabel yang di snicai konsumen sehingga dapat ditentukan strategi untuk mencapai target yang ditentukan.
Hasil peneltian menunjukkan bahwa :
1. Produk teh Hi-C yang menduduki peringkat ketiga setelah Soso dan Tekita. Nilai mta-rta produk bedasarkan persepsi konsumen yang dikelompokkan dalam variable quality dan convenience adalah 3 1 dan 3,2. Sehingga dapat disimpulkan bahwa penman Hi-C sebagai Product Follower karma Hi-C sendiri merupakan differensiasi produk yang dilakukan oleh PT. Coca Cola Pan Java.
2. Potensi produk yang berpeluang dapat dikembangkan yaitu dari atribut kualitas produk rasa, wawa, dan kekentalan. Sedangkan dari segi convenience distnibusi yang telah meluas dan merata hares tetap dipertahankan . Dan dari periklanan produk Teh Hi-C itu sendiri sebaiknya periu dilakukan kembali karena jika hanya mengpn45fflom dad segi distribusi tidak akan dapat berhasil untuk meningkatkan target penjualan yang diinginkan.
3. Hasil Integrated Performance Analysis teh Hi-C memmjukkan bahwa semua produk Hi-C berada pada kuadran 1 yang berarti hares tetap dipertahankan dan bahkan dikembangkan baik itu dari segi kualitas (rasa, warns, kekentalan, volume) dan convenience (kemadaban memperoleh, kondisi teh dalam keadaan dingin,keseragaman harga, dan periklanan yang hams perlu dthenahi kembali)
Implikasi manajerial yang dapat dimunculkan dalam penelitian ini bahwa pihak
manajemen PT. Coca-Cola Pan Java hams dapat mengembangkan dan mengliclankan
produk yang telah ada dengan mengacu pada atribut-ataut pnyinlr Teh HI-C yang
diluncurican temtama pada atribut yang berkaitan dengan kualitas produk sepexti rasa,
wawa, kekentalan, dan volume . Terutama path atribut days tank &kn. Hal ini yang
menjadi permsaalshan utama karena pada saat ini iklan mengenai produk tersebut same
sekali tidak ada. Sehingga dapat diaimpullcan bahwa pihak Coca Cola hanya
mengandalkan dari distribusi yang leas karena teh Hi-C merupakan produk
pengembangan dari Coca Cola, Sprite dan Fanta yang ketiga produk tersebut dapat
terlihat pada iklan-iklan yang ditayangkan oleh Televisi ataupun famlet-famlet tertentu
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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