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    Analisis Pemasaran Gula Aren ( Studi Kasus : Desa Banjar Malayu Kecamatan Batang Natal Kabupaten Mandailing Natal )

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    Penelitian ini dilaksanakan di di Desa Banjar Malayu kecamatan Batang Kabupaten Mandailing Natal. Penelitian ini disusun dengan menggunakan metode deskriptif saluran pemasaran dan fungsi-fungsi pemasaran, analisis biaya pemasaran, analisis keuntungan, analisis margin pemasaran, analisis share margin dan analisis efisiensi pemasaran. Sampel penelitian ini yaitu 30 orang pengrajin gula aren di Desa Banjar Malayu atau 10% dari jumlah populasi, pedagang pengumpul 1 orang, pedagang besar 1 orang, dan pedagang pengecer 3 orang. Saluran pemasaran agroindustri gula aren dilokasi penlitian terdapat 4 pola pemasaran diantaranya pola pemasaran (1) pengrajin - konsumen. (2) pengrajin - pedagang pengecer - konsumen. (3) pengrajin - pedagang besar - pedagang pengecer - konsumen. (4) pengrajin - pedagang pengumpul - pedagang besar - pedagang pengecer -konsumen. Fungsi-fungsi pemasaran dilakukan 55,55% ditingkat pedagang pengumpul. Pada tingkat pedagang besar fungsi-fungsi pemasaran dilakukan 77,77% . Dan Pada tingkat pedagang pengecer fungs-fungsi pemasaran dilakukan 75%. Pada Saluran pemasaran 1 total biaya pemasaran Rp983/kg dan margin pemasaran Rp0/kg. Pada saluran pemasaran 2 total biaya pemasaran Rp1.279/kg, total keuntungan Rp 3.499/kg dan margin pemasaran Rp4.778/kg. Pada saluran pemasaran 3 total biaya pemasaran Rp2.683/kg, total keuntungan Rp7.137/kg dan margin pemasaran Rp10.000/kg. Untuk saluran pemasaran 4 total biaya pemasaran Rp3.876/kg, total keuntungan Rp8.124/kg dan margin pemasaran Rp 12.000/kg. dilihat dari efisiensi secara ekonomi maka pola saluran pemasaran 1 adalah pola pemasaran yang paling efisien karena mempunyai nila efisiensi pemasaran terendah yaitu 5,92%

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Analisis Kelayakan Dan Strategi Pengembangan Usaha Tambak Udang Windu Di Kelurahan Sei Mati, Kecamatan Medan Labuhan, Kota Medan

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    Tujuan dari penelitian ini yaitu: 1). 1. Untuk mengkaji besar tingkat pendapatan dan kelayakan usaha tambak udang windu di daerah penelitian. 2. Untuk menganalisis strategi pengembangan usaha tambak udang windu di daerah penelitian. Kesimpulan diperoleh hasil sebagai berikut: 1). Penerimaan tambak udang windu sebesar Rp. 51.262.229 dan total biaya petani sebesar Rp. 27.903.961. Maka pendapatan tambak udang windu di daerah penelitian yaitu Rp. 23.358.268 permusim selama 4 bulan. Berdasarkan kreteria kelayakan usahatani diperoleh hasil nilai R/C 1,83>1 maka usahatani layak untuk dilaksanakan sedangkan kreteria B/C di peroleh nilai 0,83< 1 maka usahatani tidak layak untuk diusahakan. 2) Skor IFE adalah 1,3 yang terletak pada kuadran kekuatan dan EFE adalah 0,85 yang terletak pada kuadran I (growth) atau pertumbuhan. Strategi yang diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif. Rekomendasi strategi pengembangan usaha tambak udang windu adalah Strategi SO(Strength and Opportunities)Adapun Strategi SO sebagai berikut: a). Menigkatkan kuantitas dan kualitas produksi untuk memenuhi permintaan pasar(S1, S2 dan O1, O, 2) b.) Memamfatkan perkembangan teknologi dan informasi dalam proses pemasaran dan budidaya (O4, S1). C). Input produksi yang dapat diproduksi sendri dan modal milik sendri dapat dimamfaatkan untuk mengehemat biaya dalam proses produksi. D). Melakukan kerja sama dengan para dengan para investor guna dapat meningkatkan hasil produks

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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