1,720,966 research outputs found
Mapping Consumer Cognition and Emotions: A Neuroscientific Approach
Get PDFAlthough the rival theories for consumer decision making process, cognitive perspective and experiential perspective, have successfully contributed to the marketing discipline, there is an alternative point of view that cognition and emotions work together for a decision or even a behavior. However, the methodological limitation has been a big hurdle that interrupts insightfulness and fruitfulness of marketing research, especially in consumer research. This study thus aims to develop a brain map and functional connectivity of consumer decision making and emotions to show physiological and neurological evidence that emotional behaviors and cognitive behaviors are associated when consumers decide a behavior by analyzing functional magnetic resonance image (fMRI) data. Activation likelihood estimation (ALE) meta-analysis and network analysis (correlation-based machine learning algorithm) are employed and performed. Findings of two individual studies show the neurological evidence that neural regions for emotional (fear, sadness, happiness, disgust, surprise, and anger as a proxy of emotional behaviors) and consumer decision making are interactive. The research successfully performed a consumer brain connectivity for consumer decision making and emotions based on the network theory. With the findings, this research would have contributions to the marketing discipline by piling up neurological, physiological, and behavioral knowledge to better understand consumer behaviors
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
CEO Characteristics and Corporate Philanthropy in Times of Organizational Crisis
Get PDFWhile corporate philanthropy has been considered a firm’s reputation management activity, less research has focused on the relationship between CEOs as the ultimate decision maker and corporate philanthropy, particularly when organizational crises occur. To fill this research gap, this study examines certain CEO characteristics (such as founder status and CEO network) and two causes of philanthropy (such as business-related philanthropy and cause-related philanthropy). This study suggests that there will be a positive relationship between these characteristics of CEOs and causes of corporate philanthropy, and organizational crises will moderate that relationship. This study contributes to a new conceptual framework to explore the relationship between CEO characteristics and different corporate philanthropic causes following organizational crises. This study discusses the scholarly suggestions of our conceptual framework and concludes with implications for future research
Consumer resilience and consumer attitude towards traumatic events
Get PDFThe purpose of this study is to explore consumer resilience’s role and effect on the relationship between corporate social responsibility (CSR) and consumer attitude. There is little research on consumer resilience in the marketing disciplines even though the relevance of the construct has increased in other fields of study. To explore the role and effect of resilience, this study developed hypothetical conditions, in which this study assumes that each respondent is exposed to news of a traumatic incident or an experience, such as a terrorist attack or gun violence. Confirmatory factor analysis is conducted to verify each construct’s validity, and partial least squares structural equation modelling is performed to verify the model fit. Ordinary least squares (OLS) and path analyses are employed to test each hypothesis in this study. The findings show that CSR has a positive association with consumer attitudes and resilience. More importantly, the findings show that consumer resilience helps consumers improve their attitudes, and consumer attitudes are affected differently by the level of resilience
Cannot Give you Because of Living on the Top of a Castle: CEOs, Corporate Philanthropy and Firm Age
No full textPurpose This study aims to investigate the role of firm age in the relationship between CEO characteristics (measured by founder status and civic engagement) and the level of corporate philanthropy which is one of the important components of corporate social responsibility (CSR) practices (Carroll, 1991). Design/methodology/approach Drawing from upper echelons theory, this study argues that firm age functions as a barrier that limits the relationship between CEO characteristics and the level of corporate philanthropy. Moderated regression analysis (MRA) was used to analyze data from 146 publicly traded US firms between 2010 and 2017. Findings This study verified that there is a significantly positive relationship between CEO civic engagement and the level of corporate philanthropy although the relationship between CEO founder status and the level of corporate philanthropy was not found to be significant. Specifically, the relationship between CEO characteristics and the level of corporate philanthropy was weaker as firms get older. Overall, the results indicate that the organizational inertia of older firms can restrict the effect of CEO characteristics on corporate philanthropy.https://opus.govst.edu/fac/1276/thumbnail.jp
The Effects of Resilience and Familiarity on the Relationship between CSR and Consumer Attitudes
Get PDFPurpose
This study aims to explore the effects of consumer resilience and brand familiarity on the relationship between corporate social responsibility (CSR) and consumer attitudes toward the company conducting CSR in places that have suffered from traumatic events such as natural or anthropogenic disasters and uncertainty of public health issue. Design/methodology/approach
This study collected survey-based data from 194 participants who suffered from natural and anthropogenic disasters in the state of Texas. Path analysis was used to test each structural relationship among variables after verifying the reliability and validity of each variable. Analysis of variance was used to investigate the difference in resilience between the two groups. Findings
This study verified that there is a positive relationship between CSR and consumer attitude. More importantly, the results show that both resilience and familiarity play an important role as a mediator in the relationship between CSR and attitudes. In particular, it tells us that a group with high resilience shows a higher possibility of having positive attitudes toward the company than another group having low resilience. Originality/value
This study empirically tested the impacts of CSR, resilience and brand familiarity on building consumer attitudes. Furthermore, this study explored the effects of resilience and brand familiarity on the relationship between CSR and attitudes. Thus, this study was able to contribute to understanding the effects of CSR, resilience and familiarity on building a positive attitude in the specific settings, in terms of traumatic events, theoretically and practically
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
The Effects of Resilience and Familiarity on the Relationship Between CSR and Consumer Attitudes
No full textPurpose This study aims to explore the effects of consumer resilience and brand familiarity on the relationship between corporate social responsibility (CSR) and consumer attitudes toward the company conducting CSR in places that have suffered from traumatic events such as natural or anthropogenic disasters and uncertainty of public health issue. Design/methodology/approach This study collected survey-based data from 194 participants who suffered from natural and anthropogenic disasters in the state of Texas. Path analysis was used to test each structural relationship among variables after verifying the reliability and validity of each variable. Analysis of variance was used to investigate the difference in resilience between the two groups. Findings This study verified that there is a positive relationship between CSR and consumer attitude. More importantly, the results show that both resilience and familiarity play an important role as a mediator in the relationship between CSR and attitudes. In particular, it tells us that a group with high resilience shows a higher possibility of having positive attitudes toward the company than another group having low resilience.https://opus.govst.edu/fac/1277/thumbnail.jp
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