1,720,963 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Pemanfaatan Program Canva Creator Dalam Menumbuhkan Brand Awareness Studio Provo
Get PDFStudio Provo is a creative studio that provides several digital products and services in the field of graphic design. This study aims to find out how the Canva Creator program is utilized in building Studio Provo brand awareness. The type of research used is descriptive with a qualitative approach. The researcher carried out the object of study and held direct interactions with Studio Provo informants and made observations on the Canva Creator Page and Social Media Studio Provo. Technical data analysis is carried out by obtaining an understanding of the research focus, then a conclusion will be drawn in the form of a general understanding based on reality. The findings obtained in this study indicate that the Canva Creator Program and Social Media provide a separate role for Studio Provo in maximizing its benefits as a medium of communication between Studio Provo and its audience and consumers, as well as a medium for building brand awareness
EKSISTENSI DIRI YOUTUBER “JONESHOOD” “Studi Fenomenologis Mengenai Eksistensi Diri Youtuber “JONESHOOD” di Kota Bandung”
No full textAbstrak Penelitian ini bertujuan untuk mengetahui eksistensi diri youtuber “Joneshood” . Metode yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Teknik pengumpulan data berupa wawancara mendalam, studi dokumentasi, dan pengamatan berperan serta. Objek penelitian ini adalah anggota Joneshood Bandung. Penelitian ini menemukan eksistensi diri anggota youtuber Joneshood terbentuk dari eksistensi diri, perkembangan joneshood sebagai bentuk eksistensi diri, dan upaya-upaya dalam mempertahankan eksistensi diri. Dengan memahami tindakan anggota youtuber “Joneshood” secara individu dapat dilihat dari kemampuan yang mendasari tindakan tersebut sehingga dapat diketahui perkembangan eksistensi diri youtuber Joneshood. Kata Kunci : Eksistensi diri, youtuber, media sosia
PERAN INSTAGRAM SEBAGAI MEDIA PROMOSI
Get PDFPenelitian ini untuk mengetahui bagaimana penggunaan Instagram sebagai media promosi Komunitas Ketimbang Ngemis yang bergerak pada bidang sosial, sebagai wadah penyaluran dana bagi orang-orang yang membutuhkan. Kota Bandung dengan studi kasus pada komunitas online Ketimbang Ngemis. Penelitian ini menggunakan pendekatan kuantitatif dengan studi kasus. Data diperoleh dari studi dokumentasi unggahan akun Ketimbang Ngemis serta wawancara dengan pemilik akun dan follower. Penelitian ini menggunakan dasar Teori Media Baru dan The 7C Framework. Adapun hasil dari pembahasannya adalah bahwa sebagai sarana promisi, Instagram memiliki kelebihan dari sisi fitur yang sangat memadai. Fitur tersebut mencakup enam aspek dari The 7C Framework, yaitu context, content, community, communication, connection, dan commerce. Fitur Context memiliki fungsi sebagai penarik minat, sementara content begfungsi sebagai penentuan respon target. Disamping itu ada juga Community yang berfungsi menyampaikan pesan secara luas dan Communication menghubungkan komunikasi antara customer dan pelanggan. Sementara Connection akan membantu mempermudah dalam mencari informasi dengan menu tag dan hastag, sementara Commerence mendukung terjadinya proses transaksi jual beli. Kelebihan dari Media sosial Instagram pada dasarnya terletak pada content, community, dan connection. Namun kekuarangannya adalah customization, akan tetapi customization sendiri tidak begitu berperan terutama bagi media promosi. Instagram sebagai salah satu media sosial membantu menarik customer melalui followers. Melalui unggahan foto customers akan tertarik untuk melihat dan ingin mengetahui lebih lanjut. Hal tersebut akan terlihat pada konten likes dan komentar yang tersedia dalam aplikasi instagram.
Kata Kunci : Instagram, Komunitas Ketimbang Ngemis, Media Promos
EKSISTENSI DIRI YOUTUBER “JONESHOOD†“Studi Fenomenologis Mengenai Eksistensi Diri Youtuber “JONESHOOD†di Kota Bandungâ€
No full textAbstrak Penelitian ini bertujuan untuk mengetahui eksistensi diri youtuber “Joneshood†. Metode yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Teknik pengumpulan data berupa wawancara mendalam, studi dokumentasi, dan pengamatan berperan serta. Objek penelitian ini adalah anggota Joneshood Bandung. Penelitian ini menemukan eksistensi diri anggota youtuber Joneshood terbentuk dari eksistensi diri, perkembangan joneshood sebagai bentuk eksistensi diri, dan upaya-upaya dalam mempertahankan eksistensi diri. Dengan memahami tindakan anggota youtuber “Joneshood†secara individu dapat dilihat dari kemampuan yang mendasari tindakan tersebut sehingga dapat diketahui perkembangan eksistensi diri youtuber Joneshood. Kata Kunci : Eksistensi diri, youtuber, media sosia
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
POLA KOMUNIKASI COSPLAYER TEAM BANDUNG “Studi Fenomenologis Mengenai Pola Komunikasi Association Extracurricular Of Nyx Cosplay Team Bandung”
Get PDFPenelitian ini bertujuan untuk mengetahui Pola Komunikasi Cosplayer. Metode yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Teknik pengumpulan data berupa wawancara mendalam, studi dokumentasi, dan pengamatan berperan serta, dengan menggunakan teori interaksi simbolik dan teori tindakan sosial. Objek penelitian ini adalah anggota Association Extracurricular Of Nyx Cosplay Team Bandung. Penelitian ini menemukan Pola Komunikasi anggota Association Extracurricular Of Nyx cosplay team terbentuk dari motif, pemahaman dan simbolisasi. Dengan memahami tindakan anggota Association Extracurricular Of Nyx cosplay team secara individu dapat dilihat dari motif apa yang mendasari tindakan tersebut sehingga dapat di ketahui pemahaman anggota Association Extracurricular Of Nyx cosplay team dan simbol-simbol verbal dan simbol-simbol non verbal yang menyertainya.
Kata kunci: Pola Komunikasi, Motif, Cosplaye
Analisis Personal Branding Studi Kasus Pada Akun Instagram @AALIYAH.MASSAID
Get PDFPersonal branding is the process of forming perceptions through one's personality, character and uniqueness to then be wrapped into an identity that has more strength compared to others by creating a positive image of its followers which is made into a marketing tool, Instagram is used as a place for self-branding, there is Instagram creating a new phenomenon among the public which is commonly referred to as Instagram celebrity or celebrity, celebrity is someone who has a fairly high popularity on Instagram, namely by having a large number of followers (followers) in large numbers of hundreds or even millions. This study uses the SMCR communication method, namely Source, Massage, Channel, Receiver. The approach used in this research is descriptive qualitative. The results of this study indicate that a celebrity needs to personalize their own branding in order to get a positive image of their followers and the personal branding that is built can be an opportunity to work with brands or products and the influence of personal branding is very important on the engagement of a celebrity
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