6 research outputs found
PENGARUH KUALITAS PELAYANAN AKADEMIK TERHADAP KEPUASAN MAHASISWA (Studi pada Mahasiswa Administrasi Bisnis Universitas Telkom)
No full textABSTRACTThis research aims to identify he influence of quality of academic service owned by the Prodi Administration Business toward consumer satisfaction batch 2013. This research used quantitative descriptive method. The type of data required for research is the primary data and secondary data. Sampling done by the method of probability sampling type of simple random sampling with 72 responden. Data were analyzed using descriptive analysis and multiple linear regression analysis. Based on the results of T test here are two variables that effect i.e. variable Responsivenss (responsiveness) and Tangible (physical evidence), while variable Reliability (reliability), Assurane (Assurance) and Emphaty (empathy) does not affect the satisfaction of the students. The result of this research was based on the F-test is the quality of service which consists of Reliability (reliability), the Responsivenss (responsiveness), Assurane (Assurance), Emphaty (empathy) and Tangible (physical evidence) take effect simultaneously and significantly to student satisfactionKeywords : Service quality, student satisfaction ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan akademik yang dimiliki oleh Prodi Administrasi Bisnis terhadap kepuasan mahasisiswa angkatan 2013. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif deskriptif. Jenis data yang dibutuhkan untuk penelitian adalah data primer dan data sekunder. Pengambilan sampel dilakukan dengan metode probability sampling jenis simple random sampling, dengan jumlah responden sebanyak 72 responden. Teknik analisis data menggunakan analisis deskriptif dan analisis regresi berganda.Berdasarkan hasil uji T terdapat 2 variabel yang berpegaruh yakni variabel Responsivenss (daya tanggap) dan variabel Tangible (bukti fisik), sedangkan variabel Reliability (kehandalan), Assurane (Jaminan) dan Emphaty (empati) tidak berpengaruh terhadap kepuasan mahasiswa. Hasil dari penelitian ini berdasarkan uji F adalah Kualitas Pelayanan yang terdiri dari Reliability (kehandalan) , Responsivenss (daya tanggap), Assurane (Jaminan) , Emphaty (empati) dan Tangible (bukti fisik) berpengaruh secara simultan dan signifikan terhadap kepuasan mahasiswaKata kunci : Kualitas pelayanan, kepuasan mahasisw
Peran Kelembagaan Usaha Mikro Dan Kecil (UMK) Terhadap Laju Pertumbuhan Ekonomi (LPE) Jawa Barat
No full textMicro and Small Enterprises (MSEs) is a general term for business entities that qualify Micro and Small scale enterprises. MSEs can be viewed from various perspectives. In this study, researcher looked at from the point of view of institutional MSEs, which many experts interpreted as a rule of the game. Institutionally, MSEs play an important role in the economy in West Java, in particular of its contribution to the number of business units which reached 99.98%. Based on MSEs significant contribution in terms of number, researcher is interested to know more about the role of MSEs institutional as an economic bodies to the economy: the Labor Absorption, GDP and LPE, which is the goal of this research. Type of this research is descriptive-explorative which conducted through an inductive approach.The conclusion of this study is that institutional of MSEs in West Java contribute significantly to Labor Absorption (80%), GDP (42.78%) and LPE (2.95%) of West Java LPE 6.59%. This fact demanding the Regional Government of West Java more proactive in empowering MSEs. Based on the data obtained in this study, 54% of institutional of MSEs in West Java got problem. The biggest problem is competition (29.57%). According to the theory used in this study, the best way to build the institutions is to combine the skills, strategy, and coordination, which is done in a equitable ways.</jats:p
Peran Kelembagaan Usaha Mikro Dan Kecil (UMK) Terhadap Laju Pertumbuhan Ekonomi (LPE) Jawa Barat
No full textMicro and Small Enterprises (MSEs) is a general term for business entities that qualify Micro and Small scale enterprises. MSEs can be viewed from various perspectives. In this study, researcher looked at from the point of view of institutional MSEs, which many experts interpreted as a rule of the game. Institutionally, MSEs play an important role in the economy in West Java, in particular of its contribution to the number of business units which reached 99.98%. Based on MSEs significant contribution in terms of number, researcher is interested to know more about the role of MSEs institutional as an economic bodies to the economy: the Labor Absorption, GDP and LPE, which is the goal of this research. Type of this research is descriptive-explorative which conducted through an inductive approach.
The conclusion of this study is that institutional of MSEs in West Java contribute significantly to Labor Absorption (80%), GDP (42.78%) and LPE (2.95%) of West Java LPE 6.59%. This fact demanding the Regional Government of West Java more proactive in empowering MSEs. Based on the data obtained in this study, 54% of institutional of MSEs in West Java got problem. The biggest problem is competition (29.57%). According to the theory used in this study, the best way to build the institutions is to combine the skills, strategy, and coordination, which is done in a equitable ways
MODEL PEMBERDAYAAN KELEMBAGAAN USAHA MIKRO & KECIL (UMK) PADA UNIT TELKOM CDC PT. TELEKOMUNIKASI INDONESIA, Tbk.
No full textHOW UNIVERSITY ACTIVELY INVOLVED IN DEVELOPING SMALL BUSINESSES: A CASE STUDY OF COLLABORATION BETWEEN INSTITUT MANAJEMEN TELKOM WITH PNPM BANDUNG DISTRICT
No full textPengaruh Kepuasan Pelanggan dan Brand Image Terhadap Loyalitas Pelanggan Pada Topas Galeria Hotel Bandung
No full textThis research is conducted at Topas Galeria Hotel Bandung, was aimed to know how
customer satisfaction, brand image and customer loyalty, and also to know the influence of
customer satisfaction and brand image to customer loyalty either through jointly or severally
at Topas Galeria Hotel Bandung.
Respondent in this research are 98 people, sampling technique use accidental
sampling and processed by descriptive and associative method, where testing influence
between independent variable with dependent variable use multiple regression analysis.
Result from this research indicate that the Customer satisfaction pursuant to spanning
incoming classification in good category, Brand image pursuant to spanning incoming
classification in good enough category, and Customer loyalty pursuant to spanning incoming
classification in good category. Result test by partial indicate that the customer satisfaction
and brand image have an effect on to customer loyalty. While result test the multiple linear
regression by together (simultan) show there customer satisfaction influence and brand
image to customer loyalty at Topas Galeria Hotel Bandung, where Adjusted Coefficient of
Determination (Adjusted R2
) = 0,445 = 44,5% at level significant 5%
