1,720,954 research outputs found
ANALISIS EXPERIENTIAL MARKETING PRODUK LA DIFA COOKIES BANDUNG
No full textPenelitian tugas akhir ini berjudul “Analisis Experiential Marketing Produk LA DIFA Cookies Bandung” yang terdiri dari sense, feel, think, act, dan relate yang proses pelaksanaannya dilakukan dengan cukup baik. Kelima elemen tersebut dapat meningkatkan proses promosi dan penjualan kepada konsumen. Yang sangat menonjol baik dalam produk LA DIFA dari ke lima elemen tersebut adalah sense (rasa), hal ini dapat dikatakan karena dari wawancara terhadap konsumen banyak yang memberikan kesan pertama yang sangat baik karena konsumen merasakan kue yang terasa nikmat saat dikonsumsi dan dapat menyentuh emosi konsumen melalui pengalaman pertama, sehingga menyebabkan konsumen ingin mengonsumsi kembali kue LA DIFA. Hambatan-hambatan pada produk LA DIFA dalam segi harga dan segi promosi yang kurang pas untuk diterima oleh para konsumen, dalam segi harga LA DIFA mematok harga tinggi untuk penjualan satu toples kue dan dalam segi pemasaran sangat kurang untuk mempromosikan kue LA DIFA kepada para konsumen, yang menyebabkan kurangnya informasi tentang produk LA DIFA itu sendiri dan menyebabkan susahnya konsumen untuk membeli kembali kue tersebut. Masalah yang ada dalam LA DIFA sangat berkaitan dengan kelima elemen tersebut yaitu think dan act
PENGARUH PENGETAHUAN KONSUMEN DAN PERATURAN PEMERINTAH (PP) TERHADAP NIAT BERHENTI MEROKOK DI KOTA BANDUNG
No full textRokok sudah dikenal manusia sejak 1.000 tahun sebelum Masehi. Sejak setengah
abad yang lalu telah diketahui bahwa merokok dapat mengganggu kesehatan pada
perokok itu sendiri maupun orang-orang di sekitarnya yang menghirup asap
rokok. Kondisi Ini mendorong pemerintah mengeluarkan kebijakan produsen
rokok seperti pada larangan iklan rokok di televisi seperti halnya peraturan
pemerintah (PP) No.38/2000 pasal 17 ayat 2. Merokok adalah hal biasa bagi kaum
muda. Penampilan bagi kaum muda menjadi modal utama dalam bergaul tidak
saja dengan sesama jenis, tetapi juga dengan lawan jenis. Pengetahuan konsumen
terhadap bahaya dan dampak dari rokok pun sangatlah penting untuk
diperhatikan, sehingga dapat memunculkan rasa ingin/niat berhenti dari merokok.
Menghentikan perilaku merokok bukanlah usaha mudah, terlebih lagi bagi
perokok di Indonesia. Intensi berhenti merokok diartikan sebagai keinginan yang
kuat dari individu untuk menghentikan kebiasaan merokok dan dilakukan secara
sadar. Tujuan penelitian ini adalah untuk mengetahui faktor – faktor yang dapat
berpengaruh terhadap niat berhenti merokok. Metode penelitian ini menggunakan
deskriptif-verifikatif, populasi yang digunakan adalah konsumen yang menjadi
perokok aktif di Kota Bandung sebanyak 150 sampel dengan menggunakan
analisis regresi sederhana. Berdasarkan Hasil penelitian dapat disimpulkan bahwa
terdapat pengruh yang sigifikan antara pengetahuan konsumen dan peraturan
pemerintah terhadap niat berhenti merokok
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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