13 research outputs found
PENGARUH BUZZ MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN KEES CAKE MAKASSAR
Full text link2014ABSTRAK\ud
Pengaruh Buzz Marketing \ud
Terhadap Keputusan Pembelian\ud
Pada Konsumen Kees Cake Makassar\ud
Muhammad Basra Rajab\ud
Dian AS Parawansa\ud
Nuraeni Kadir\ud
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh buzz \ud
marketingterhadap keputusan pembelian pada konsumen Kees Cake Makassar. Variabel \ud
independen yang diteliti yaitu; Talkers (X\ud
1\ud
), Topics (X\ud
2\ud
), Tools (X\ud
3\ud
), Taking Part (X\ud
4\ud
) dan \ud
Tracking (X\ud
5\ud
) dengan keputusan pembelian (Y) sebagai variabel dependen. Penelitian ini \ud
menggunakan sampel sebanyak 100 responden konsumen Kees Cake di Makassar. Teknik\ud
analisis yang digunakan adalah regresi linear berganda dan uji hipotesis dengan Uji F dan \ud
uji t.\ud
Hasil penelitian menunjukan bahwa berdasarkan hasil analisi regresi berganda dapat \ud
kita lihat bahwa seluruh variabel independen yaitu Talkers (X\ud
1\ud
), Topics (X\ud
2\ud
), Tools (X\ud
3\ud
), \ud
Taking Part (X\ud
4\ud
) dan Tracking (X\ud
5\ud
) mempunyai pengaruh positif dan signifikan terhadap \ud
keputusan pembelian pada konsumen Kees Cake Makassar. Variabel yang memiliki \ud
pengaruh paling dominan terhadap keputusan pembelian adalah variabel Taking Part (X\ud
4\ud
) \ud
dengan nilai koefisien regresi tertinggi 0,760. Dari penelitian ini diperoleh nilai Adjusted R \ud
Square sebesar 0,689 yang artinya seluruh variabel X\ud
1, X\ud
2, X\ud
3, X\ud
4 dan X\ud
5 \ud
mempunyai \ud
kontribusi secara bersama-sama sebesar 68,9% terhadap variabel dependen (Y), yaitu \ud
keputusan pembelian.\ud
Kata Kunci: Talkers, topics , tools, taking part , trackin
Abdulkadir Bas’âyân Al-Abbasi’s book “Al-Basra Fi Edvarihe’t Tarihiyyah” translation and the author’s life
Full text linkYeryüzünün en kadim toprak parçasından biri olan, günümüzde Irak ve Kuveyt arasına kalan ve İslam tarihi açısından büyük öneme sahip olan kadim “Basra Şehri’nde” insan nefesinin duyulması, şehirleşme ve kültürlerin oluşması çok eski devirlere dayanır. “Basra” deyince akla, Abbâsîler, Timur devleti, Safeviler, Farisiler, Akkoyunlu, Karakoyunlular gelse de aslında bu kadim topraklar, çok daha farklı devlet ve kültürlerin doğuşuna beşiklik etmiş pek çok kavme yurt olmuştur. Mesela: Milattan önce Asurlulara ve Irak'ın el-Hilla kasabasına yerleşen Babillilere ve daha pek çok uygarlıklara beşik olmuştur.
Basra Şehrinin, İslam tarihi açısından önemi ise, kuruluş hikâyesi ile başlar: İslam dinin Peygamberi Hz. Muhammed’in (s.a.v) övgüsüne mazhar olmuş şehir. Hz Ömer’in, Utbe bin Gazvan’ı görevlendirerek kurdurduğu kutlu şehirdir. Basra, o günden sonra ilimin, edebiyatın merkezi olmuş Mekke ve Medine’deki “Ukaz Panayırının” muadili olan “Mirbed panayırları” Basra’da kurulmuştur. Sadece panayır değil çeşitli edebiyat eserlerinin neşvü-nema bulduğu, pek çok şairin durağı haline gelen Basra, ‘İslam düşünce tarihi’ açısından da büyük öneme haizdir: “Deve Olayı; Zenci olayı” gibi tarih üzerinde etki bırakan pek çok vaka bu topraklarda cereyan etmiştir. Bu topraklar, tarihin akışına yön veren savaşlara, bilim-ilim dünyasına yön veren fikri akımlara, İslam dünyasının hukuk kaidelerini ortaya koyan pek çok fukahaya, mezhepler tarihi açısından başat rol oynayan isimlere, memleket olmuştur. İnsanlık tarihi ve İslam tarihi açısından önemli olan bu şehri, Abdülkadir Baş Ayân el-Abbâsî , “el-Baṣra fî-Edvârih’t-Târîḫiyye” ismini verdiği bu kitabında: Kuruluşundan Osmanlı dönemine kadar Basra’nın tarihi devirlerini anlatmıştır. Bu kadim toprakların şahit olduğu kültürü/harsı bir edebiyatçı naifliği ile bedii şekilde anlatan Abdulkadir Baş Âyân El-Abbâsî ve Abbasi ailesi Basra için yaptıkları hizmetler açısından ayrı bir önem taşımaktadır.
Bu çalışmada, Abdulkadir Baş Âyân el-Abbâsî’nin, “el-Baṣra fî-Edvârih’t-Târîḫiyye” kitabının Arapçadan Türkçeye çevirisi ve müellifinin hayatına dair yapılan araştırmalar mahfuz olup sadece “Basra tarihi” değil, Irak’tan, dünyanın pek çok ülkesine yayılan “Baş Âyân el-Abbâsî” ailesi tanıtılmıştır. Abdulkadir Baş Âyân el-Abbâsî’nin hayatı ve Basra’ya yaptığı hizmetler, bıraktığı eserler, Basra için yaptığı hizmetler anlatılmıştır.One of the most ancient pieces of land on earth, “the City of Basra”, which is now between Iraq and Kuwait, is considered in terms of Islamic history, but in fact, it is based on the hearing of human breath, urbanization and the formation of cultures in these ancient lands goes back much further. Although the Abbasi state, the state of Timur, Safavi, Akkoyunlu and Karakoyunlu states come to mind when “Basra” is mentioned, in fact, these ancient lands have been the cradle of many different nations and cultures. For instance: BC (Before Christ), It was the homeland of the Assyrians and the Babylonians who settled in town of El-Hilla in Iraq.
The importance of the City of Basra in terms of view of Islamic history begins with the story of its foundation: Prophet of Islam religion Hz. Muhammad (May Allah’s blessings and Peace be upon him) to Hazrat Omar: “he advised him to establish a settlement/ homeland here” Upon this, Hz. Omar set the foundations of Basra. Basra became the center of science and literature after that day and the “Mirbed fairs”, the equivalent of the “Ukaz fair” in Mecca and Medina, were established in Basra. Basra, where not only a fair but also a variety of literary works, became the stop of many poets, It is also of great importance in terms of the 'history of Islamic thought': Many events that shape history such as “The Camel Incident; Negro incident”, have taken place in these lands. These lands are the wars that guide the flow of history, the intellectual currents that guide the world of science, It has become a hometown and homeland for many fuqaha (islamic lawyer) who revealed the legal principles of the Islamic world, and for the names who played a leading role in the history of sects. This city, which is important in terms of human history and Islamic history, Abdulkādir Baş’ayân el-Abbâsî, in his book named “al-Baṣra fî-tevârih’t-târîḫiyyah”: He has described the Historical periods of Basra from its foundation to the Ottoman period. The Abdulkādir Baş’ayân el-Abbâsî family, who describes the culture witnessed by these ancient lands in the best way with the delicacy of a literary writer, is of particular importance in terms of their services.
In this study, the translation of Abdulkādir Baş’ayân el-Abbâsî’s book “Basra Fi’t-Tevarihi” from Arabic to Turkish and the research on the life of its author are reserved, not only the history of Basra, but also the Al-Abbasi family and their “BAS’AYÂN” family, which was in Iraq and later spread to many countries of the world. In particular, the life of the Author Abdulkādir Baş’ayân el-Abbâsî and his services to Basra, the works he left, his lineage and his services for Iraq, especially Basra, are explained
Parution : S W.Anthony (éd et trad),"The Expeditions. An Early Biography of Muhammad.By Mamar Ibn Rashid", mai.2014, New-York University Press.
No full text384 pages 2 maps illustrations May, 2014 ISBN: 9780814769638 Presentation The Expeditions is one of the oldest biographies of the Prophet Muhammad to survive into the modern era. Its primary author, Maʿmar ibn Rashid (714-770 AD/96-153 AH), was a prominent scholar from Basra in southern Iraq who was revered for his learning in prophetic traditions, Islamic law, and the interpretation of the Qurʾan. This fascinating foundational seminal work contains stories handed down by Maʿmar to his most..
Parution : S W.Anthony (éd et trad),"The Expeditions. An Early Biography of Muhammad.By Mamar Ibn Rashid", mai.2014, New-York University Press.
No full text384 pages 2 maps illustrations May, 2014 ISBN: 9780814769638 Presentation The Expeditions is one of the oldest biographies of the Prophet Muhammad to survive into the modern era. Its primary author, Maʿmar ibn Rashid (714-770 AD/96-153 AH), was a prominent scholar from Basra in southern Iraq who was revered for his learning in prophetic traditions, Islamic law, and the interpretation of the Qurʾan. This fascinating foundational seminal work contains stories handed down by Maʿmar to his most..
Melacak Pola Sebaran Riwayat Wafatnya Rasulullah SAW: Implementasi Studi Hadis Kawasan di Masa Periwayatan
Full text linkThe narrative of the death of the Prophet Muhammad is not just one. History in Sunni, He died in the lap of Aisha RA. While in the Shi\u27i narration, he died in the lap of Ali bin Abi Talib. These two narrations are also widespread in two conflicting Madrasas, Kufa (Shi\u27i) and Basra (nashibi). Thus, both camps can objectively narrate these two Hadiths. In this study, the author highlights the historical pattern of the narration of these two contradicting Hadiths to conclude the role of fanaticism in the spread of religious understanding, especially in the space of these hadiths. To solve the problem in question, the author uses content analysis with the al-ruwÄt date approach. Due to the broad scope of discussion, in this paper, the author limits the conversation to the historical pattern of Aisyah RA. After research, it found that the history of Aisyah RA., which the author assumed w cut off in Kufa, is not so. It is just that there has been a refinement of narrating through narrating the hadith with meaning (al-Riwayah Bil Ma\u27na)
Nâtık b. İshâk el-Ardahânî ve Matlau'l-Kavâid ve Ma'dinu'lferâid adlı eseri (edisyon kritik)
No full textBu çalışma, kısalığı ve sade bir dille ifade edilmesi sebebiyle AtlasOkyanusundan Arap (Basra) Körfezi'ne kadar çok rağbet görmüş ve hâlâ günümüzekadar görmekte olan İbn Âcurrûm'un el-Mukaddimetü'l-Âcurrûmiyye adlı eseri üzerine,son dönem Osmanlı âlimlerinden Nâtık b. İshâk el-Ardahâni'nin (ö. 1280/ 1862) kalemealdığı Matlau'l-Kavâ'id ve Ma'dinu'l-Ferâid isimli şerhin inceleme ve edisyonkritiğidir.Ardahâni, kaleme aldığı mezkûr şerhinde musannifin metnini, âyet-i kerîmeler,hadis-i şerifler, şiirler, bazı meseller ve muteber nahiv âlimlerinin görüşleriyleaçıklamıştır. Açık ve anlaşılır bir dil kullanmış, bu alandaki vukufiyetini ortayakoymuştur.Bu çalışmayı üç bölüme ayırdık. İlk bölümde İbn Âcurrûm ve Ardahâni'ninhayatlarına, eserlerine ve mensup oldukları dil ekollerine yer verdik. İkinci bölümde iseeserin tahkik esasları ve içerik açısından incelemesini yaptık. Üçüncü bölümde de eserintahkikli metnine yer verdik.This study is the review of the review edition critique of Matlau'l-Kavâ'id veMa'dinu'l-Ferâid that was written by Nâtik b. Ishak al-Ardahani (d.1280/ 1862), one ofthe late period Ottoman scholars, on Ibn Âcurrûm's al-Mukaddimetu'l-Âcurrûmiyyewhich has been very popular from the Atlantic Ocean to the Arabian (Basra) Bay sincethen to present day due to its shortness and simple language.Ardahani explained the text of the author in the aforementioned review withayahs (verses from the Qur’an), hadiths (sayings of Prophet Muhammad pbuh), poems,some stories and the opinions of nahiv scholars. He has used a clear and comprehensiblelanguage, presented his knowledge in this field.We divided this study into three sections. In the first chapter, we have dealtwith the life, works and the school of language in which they belong. In the second part,we examined the principles of study and content. In the third chapter, we have includedthe research text of the work
Analysis of the factors affecting the dimensional stability of socks using full-factorial experimental design method /
No full textSocks, which are a necessary item of clothing, need to be comfortable, affordable, and retain their quality throughout their life. Dimensional stability is one of the basic requirements of socks. The purpose of this study is to investigate the contributing factors, that is, elastane percentage, main yarn material, and process type on dimensional stability of socks. Four different percentages of elastane in plaiting yarn (4%, 6%, 8%, and 10%), two main yarns materials (100% cotton and polyester/cotton 52/48), and two process types (wash and bleach) were taken as level of input variables to study the effect on dimensional stability of socks using full-factorial experimental design method. Statistical tool (analysis of variance) was used to check the significant effect of different factors. It was found that with the increase in elastane percentage, shrinkage was decreased. Cotton was found to have more shrinkage percentage as compared to polyester/cotton. In addition, it was observed that washing treatment produced significantly lesser shrinkage than bleaching. These data present a great interest to sock manufacturers who can make better choices to manufacture, dimensionally stable socks. © The Author(s) 2020
GAMIFICATION ELEMENTS FOR WELLNESS PROGRAM
No full textWellness program becomes crucial for the company because it is closely related to work motivation, work productivity, and company cost. These days, the company is faced with challenges that come from the millennial generation in Indonesia which currently reaches 63.4 million people. Most of this generation group has unhealthy habits or lifestyles such as high consumption of unhealthy foods, high-level of smoking and alcohol, lack of exercise and prolonged stress. These habits are the cause of several critical diseases. Especially in the next few years, the millennial generation will dominate the population in Indonesia. That is why the companies have to adapt to the behavior of the millennials. The purpose of this study is to identify the elements of gamification that are suitable for the wellness program through the analysis of the relation between the gamification elements and its impact on the intention of the millennials in participating in the wellness program. Gamification is the use of elements and game design in non-game contexts. The data used in this study were collected through interviews with 5 people who have different occupational backgrounds, after that the results of the interviews are used as the reference to make the questionnaire. The questionnaire has the criteria which are; age between 23-38 and currently working or unemployed with at least 1 year of work experience. The results from the interviews shows, from 11 elements of gamification, only 6 elements that have a significant impact on the intention of the millennials in participating in the wellness program. These elements are achievements, badges, collections, points, social graphs and teams.Keywords: Behaviour, Gamification, Gamification Elements, Millennial, Wellness Progra
GAMIFICATION ELEMENTS FOR WELLNESS PROGRAM
No full textWellness program becomes crucial for the company because it is closely related to work motivation, work productivity, and company cost. These days, the company is faced with challenges that come from the millennial generation in Indonesia which currently reaches 63.4 million people. Most of this generation group has unhealthy habits or lifestyles such as high consumption of unhealthy foods, high-level of smoking and alcohol, lack of exercise and prolonged stress. These habits are the cause of several critical diseases. Especially in the next few years, the millennial generation will dominate the population in Indonesia. That is why the companies have to adapt to the behavior of the millennials. The purpose of this study is to identify the elements of gamification that are suitable for the wellness program through the analysis of the relation between the gamification elements and its impact on the intention of the millennials in participating in the wellness program. Gamification is the use of elements and game design in non-game contexts. The data used in this study were collected through interviews with 5 people who have different occupational backgrounds, after that the results of the interviews are used as the reference to make the questionnaire. The questionnaire has the criteria which are; age between 23-38 and currently working or unemployed with at least 1 year of work experience. The results from the interviews shows, from 11 elements of gamification, only 6 elements that have a significant impact on the intention of the millennials in participating in the wellness program. These elements are achievements, badges, collections, points, social graphs and teams.Keywords: Behaviour, Gamification, Gamification Elements, Millennial, Wellness Progra
