1,721,301 research outputs found
The Relevance of Tactile Information in Online Environments: The Effects of Information Sources on Consumers’ Attitude
No full textThis paper aims at analyzing the effects of online information sources on consumers’ attitude. Across three studies, we showed that the description of tactile characteristics of a product provided by a web community (vs. a company website) increases consumer’s attitude because of the higher perceived reliability. However, such attitudinal difference between the two information sources is demonstrated only for products for which tactile information is not diagnostic for product evaluations (i.e., low-touch products). In this case, consumers use the higher perceived reliability characterizing web communities as a heuristic in determining their attitude. For products for which tactile information is diagnostic, and therefore crucial for product evaluations (i.e., high-touch products), the perception of source’s reliability becomes less relevant than the information tactile itself. This research offers theoretical and practical contributions
The Relevance of Tactile Information in Online Environments: The Effects of Information Sources on Consumers’ Attitude
No full textThis paper aims at analyzing the effects of online information sources on consumers’ attitude. Across three studies, we showed that the description of tactile characteristics of a product provided by a web community (vs. a company website) increases consumer’s attitude because of the higher perceived reliability. However, such attitudinal difference between the two information sources is demonstrated only for products for which tactile information is not diagnostic for product evaluations (i.e., low-touch products). In this case, consumers use the higher perceived reliability characterizing web communities as a heuristic in determining their attitude. For products for which tactile information is diagnostic, and therefore crucial for product evaluations (i.e., high-touch products), the perception of source’s reliability becomes less relevant than the information tactile itself. This research offers theoretical and practical contributions
Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude
No full text
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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