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Marketing plan based on OÜ Autoklants
No full textKäesoleva lõputöö eesmärgiks oli turundusplaani koostamine OÜ Autoklantsile. Tegemist on turundusstrateegiaga, mis on lihtne, praktiline ja mida on realistlik kasutada antud ettevõtte jaoks. Kuna tegemist on valdkonnaga, kus riigipoolsed regulatsioonid (rehvivahetus) ja ilmastikutingimused (rehvivahetus ja autopesu) mängivad suurt rolli igal aastal, oli eesmärgiks koostada turundusplaan, millega oleks võimalik suurendada käivet ka hooajavälistel aegadel. Esimene peatükk keskendub turundusteooriatele, kus kahte turunduse võtmemudelit, mida on võimalik kasutada Autoklantsi näitel, on käsitletud ja selgitatud põhjalikult - SWOT analüüs ja 4P mudel. Lisaks sellele käsitleti klientide segmenteerimist ning vaadeldi üldisemalt turundusstrateegiaid. Teises peatükis käsitleti OÜ Autoklantsi kollektiivi, tootevalikut ja ka koostööpartnerlust. Varasemalt käsitletud teooriaid rakendati Autoklantsi näitel - autor koostas SWOT analüüsi ja vaatles 4P-d. Peatüki lõpus seadis töö autor ettevõttele eesmärgiks aastaks 2018 kasvatada müügitulu praeguselt 175 000 euro pealt 215 000 euroni, kasutades selle jaoks turundusplaani täideviimise eelarvet, mis on 6250 eurot. Kolmandas ja kõige olulisemas peatükis luuakse turundusplaan Autoklantsile, kasutades kõige sobivamaid ja effektiivsemaid turundusstrateegiaid, mida varasemalt teoreetilise poole pealt vaadeldi. Selle tarbeks analüüsis autor makro- ja mikrokeskkonda ning vaatles konkurente, mille käigus leiti Autoklantsi tugevused. Turundusplaani käigus loodi Autoklantsile Facebooki leht. Koduleht on küll olemas, kuid Facebooki lehe eesmärk on saada interaktiivset tagasisidet oma klientidelt ning olla nendega pidevas suhtluses. Tulevikus on plaanis oma ettevõttele Facebookist leida uusi kliente loosimis- ja jagamismängudega. Lisaks sellele disainis autor mitmeid erinevaid plakateid, mida on võimalik reklaamida nii Facebookis kui ka kohalikes ajalehtedes - Virumaa Teataja ning Kuulutaja. Turundusplaani üks eesmärkidest oli ka soov rakendada paremini aega, mil ilmastikutingimused pole soosivad ei autopesuks ega ka rehvivahetuseks. Selle jaoks hakkab Autoklants panustama oma aega ärikliendibaasi laiendamisesse. Näiteks plaanib Autoklants leida ärikliente tootmis- ja logistikavaldkonnast, kelle masinapark ja alused tahavad puhastamist. Ideaalne oleks ära kasutada vihmaseid ilmasid just sääraste seadmete pesuks. Lisaks sellele otsib Autoklants ärikliente juurde ka tavapärasemate teenuste osutamise eesmärgil. Tulevikueesmärgiks on Autoklants seadnud sihiks luua oma ettevõttele autopesuga tegelev filiaal Sakusse, Harjumaale. Kasutades ära oma 28 aasta pikkust tegutsemiskogemust ära alevikus, kus ootejärjekord autopesuks võib olla nädalatepikkune. Eesmärkide saavutamiseks on autor koostanud ka ajakava, millal kampaaniate ning promotsioonidega algust tehakse.The objective for this dissertation was to create a marketing plan for OÜ Autoklants, a marketing strategy that is simple, practical and realistic to implement for the company in question. In an industry where the state regulations (changing tires) and weather conditions (changing tires and carwash) play a profit defining role each year, the purpose was to create a marketing plan that would also generate business at off-peak seasons. The first paragraph focuses on theories of marketing, where two key marketing models - SWOT analysis and 4Ps – both applicable to OÜ Autoklants, are considered and explained thoroughly. Furthermore the author explains customer segmentation and wider marketing strategies. The second paragraph deep dives into OÜ Autoklants collective, product line and partnerships. Theories handled in the first paragraph are applied in detail to OÜ Autoklants - the author has created SWOT analysis and observed the 4Ps. In the end of the paragraph, the author set a goal for the marketing plan - to grow turnover by 2018 from current 175 000 Euros to 215 000 Euros using the marketing budget of 6250 Euros. In the third, and most important paragraph, the marketing plan for OÜ Autoklants was created with most suitable and effective marketing strategies that are based on previously handled theories and analysis’. To compile this, the author analysed macro- and microenvironments, investigated the competition and identified the key strengths for OÜ Autoklants. A Facebook page was created in the course of this marketing plan for OÜ Autoklants. The company previously had a website, but the purpose of the Facebook page was to get interactive reviews from customers and create a sense of community for this local business. The plan for the future is to gain new customers from the social media platform via reviews and sharing games. In addition the author designed a selection of different ad creatives, which can be used to advertise on Facebook or at the local newspapers - Virumaa Teataja and Kuulutaja. The key objective of the marketing plan was to create opportunities to generate business at off peak times of the year, e.g. when the weather conditions were not in favor to washing cars nor changing tires. Autoklants is going to use the marketing plan to grow the number of business clients. For example find customers from a manufacturing and logistics companies, whose machinery and pallets need cleaning. Such jobs can be carried out on rainy days to maximise workforce at slow periods. In addtion Autoklants is trying to find business clients for more ordinary services as well. The idea for the future of OÜ Autoklants is to extend from Rakvere, and build a carwash branch in Saku, Harjumaa. Use their 28 years of expertise in a hamlet, where the waiting list for carwash can sometimes be a week long. To achieve the goals set out in this paper, the author has created a timeline, with a calendar for campaigns and promotions
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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