1,727 research outputs found

    Green marketing as a positive driver toward business sustainability Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Vannie Naidoo and Rahul Verma.

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    "Premier reference source.""This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University.1 online resource

    Author response: India and China in Africa: a comparative perspective of the oil industry by Raj Verma

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    Earlier this month Ian Taylor reviewed India and China in Africa, a new book about Asian engagement in the West African oil industry. Here, the book’s author Raj Verma responds to Taylor’s comments, outlining the rationale and evidence for the framework used in the study. India and China in Africa: A comparative perspective of the oil industry. Raj Verma. London: Routledge. 2017

    Rational Expectations, Irrational Exuberance: Linkage between U.S. Investors and Pacific-Basin Stock Returns Rahul Verma

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    We shed new light on the relevance of rational expectations and irrational exuberance of U.S. individual and institutional investors on Pacific-Basin stock returns.We find insignificant effects of irrational exuberance and significant effect of rational expectations on Asian markets with varying degrees of intensity.There are greater responses of Hong Kong, Malaysia, Philippines, and Singapore while weaker linkages with Taiwan, Thailand, and Korea.Overall evidence suggests that rational expectations of institutional investors are transmitted to a greater extent than those of individual investors.These results are consistent with the view that international effects of the U.S. market can be attributed to rational investor sentiments

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    Jyotsna Behl, Prinka Mishra NK Verma, SK Niranjan, PS Dangi, Rekha Sharma, Rahul Behl (2016) Nucleotide Polymorphisms in the bovine lymphotoxin A gene and their distribution among Bos indicus zebu cattle breeds. Gene, 579 : 82 - 94.Not AvailableNot Availabl

    Contemporary challenegs for agile project management Advances in logistics, operations, and management science (ALOMS) book series./ Vannie Naidoo, Rahul Verma.

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    Includes bibliographical references and index."This book investigates agile project management, a modern flexible approach to project management, as it pertains to international business/trade within the context of globalization by offering concepts to help organizational teams to adapt to change quickly and deliver work fast"--1 online resource

    Radical reorganization of existing work structures through digitalization/ Punita Duhan, Komal Singh, and Rahul Verma, editors.

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    "This book explores how the 21st Century is the era of high-tech, digitized, borderless and networked economies and organizations. It explores how organizations are realigning, reshaping and reinventing themselves. It also provides understanding on the characteristics of networked enterprises, their pros and cons, critical success factors, reinvention strategies and envisaged changes"--1 online resource

    Country Risk and Macroeconomic Factors: Evidence from Asian Markets

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    Priti Verma Texas A&M University-Kingsville Using international version of capital asset pricing model (ICAPM)

    PETRAK: A solution against DDoS attacks in vehicular networks

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    In recent years, the frequently reported incidents of Distributed Denial of Service assaults on vehicular networks in various countries have made researchers find new protective solutions. DDoS attacks can propagate through the charging points for electric vehicles in a charging station and affect the production of critical infrastructures such as electric grids. Existing solutions are efficient in attack detection; however, current systems do not offer multi-level protection, and zero-day vulnerabilities are prone to escape from the detection systems. In this paper, we address the problems mentioned above and introduce the first Machine Learning (ML)–based DDoS protective solution to combine prevention and detection mechanisms in vehicular networks. To be more specific, our proposed model is the first to consider the adaptive traffic threshold to generate the alarm for a suspicious amount of traffic flow in an Intrusion Detection Prevention System (IDPS). We call our proposed approach..

    sj-docx-2-pie-10.1177_09544089221110983 - Supplemental material for Experimental analysis of latent heat thermal energy storage system using encapsulated multiple phase-change materials

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    Supplemental material, sj-docx-2-pie-10.1177_09544089221110983 for Experimental analysis of latent heat thermal energy storage system using encapsulated multiple phase-change materials by Santosh Kumar Singh, Sujit Kumar Verma, Rahul Kumar, Abhishek Sharma, Ramanpreet Singh and Nishant Tiwari in Proceedings of the Institution of Mechanical Engineers, Part E: Journal of Process Mechanical Engineering</p

    sj-docx-1-pie-10.1177_09544089221110983 - Supplemental material for Experimental analysis of latent heat thermal energy storage system using encapsulated multiple phase-change materials

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    Supplemental material, sj-docx-1-pie-10.1177_09544089221110983 for Experimental analysis of latent heat thermal energy storage system using encapsulated multiple phase-change materials by Santosh Kumar Singh, Sujit Kumar Verma, Rahul Kumar, Abhishek Sharma, Ramanpreet Singh and Nishant Tiwari in Proceedings of the Institution of Mechanical Engineers, Part E: Journal of Process Mechanical Engineering</p
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