97,914 research outputs found
Joshua Davis: Author of Spare Parts
No full textCitation: K-State First (2016). Joshua Davis: Author of Spare Parts [Flier]. Manhattan, Kansas: K-State First.Flyer advertising Joshua Davis's author talk at Kansas State University
Steven Johnson Author Talk Poster
No full textK-State Book NetworkA poster advertising an author talk by Steven Johnson at Kansas State University on September 3, 2014. Steven Johnson's book "The Ghost Map" was the 2014-2015 common book
The marketing strategy of a company Rademaker Ltd for an entry into a new B2B market
No full textTáto práca sa zaoberá marketingovou analýzou trhu B2B, na ktorý sa rozhodla expandovať medzinárodná firma pôsobiaca v oblasti výroby potravinárskych liniek. Cieľom práce je zmapovať súčasnú situáciu spoločnosti Rademaker s.r.o., na základe teoretických poznatkov previesť analýzu trhu a konkurencie a následne odporučiť firme konkrétne marketingové nástroje so zameraním na komunikačný mix, ktoré by viedli k úspešnému vstupu na slovenský trh.This thesis is dealing with marketing analysis of food-production line industry at the B2B market, which the international company decided to expand. The aim of the thesis is to map current situation of the Rademaker Ltd and folowing theoretical knowledges analyze the market and competitors. Then specific marketing tools with communication plan need to be recommended. These methods should lead to the succes entry at the Slovak market.Ústav marketingových komunikacíobhájen
Peru archaeological radiocarbon database 20,000-7000 14C BP
No full text2023 update to the Peruvian archaeological radiocarbon database for the Late Pleistocene to early Middle Holocene. The new database (version 2) includes 493 radiocarbon dates spanning 20,000 to 7000 14C BP. Table S1 contains accepted dates. Table S2 contains rejected dates. Details in Rademaker, 2024 Quaternary International.THIS DATASET IS ARCHIVED AT DANS/EASY, BUT NOT ACCESSIBLE HERE. TO VIEW A LIST OF FILES AND ACCESS THE FILES IN THIS DATASET CLICK ON THE DOI-LINK ABOV
Pressure-tuned many-body phases through Γ-K valleytronics in moire bilayer WSe2
No full textRecent experiments in twisted bilayer transition-metal dichalcogenides have revealed a variety of strongly correlated phenomena. To theoretically explore their origin, we combine here ab initio calculations with correlated model approaches to describe and study many-body effects in twisted bilayer WSe2 under pressure. We find that the interlayer distance is a key factor for the electronic structure, as it tunes the relative energetic positions between the K and the Gamma valleys of the valence band maximum of the untwisted bilayer. As a result, applying uniaxial pressure to a twisted bilayer induces a charge-transfer from the K valley to the flat bands in the Gamma valley. Upon Wannierizing moire bands from both valleys, we establish the relevant tight-binding model parameters and calculate the effective interaction strengths using the constrained random phase approximation. With this, we approximate the interacting pressure-doping phase diagram of WSe2 moire bilayers using self-consistent mean field theory. Our results establish twisted bilayer WSe2 as a platform that allows the direct pressure-tuning of different correlated phases, ranging from Mott insulators, charge-valley-transfer insulators to Kondo lattice-like systems
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Appropriate Similarity Measures for Author Cocitation Analysis
No full textWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Expanding “Communities and Collections” in the K-State Research Exchange (K-REx) to benefit the K-State Community and Beyond
No full textKansas State University has used its institutional repository, the K-State Research Exchange (K-REx), to store and share its first year experience program, K-State First, and notably its common reading program, K-State First Book. We have done so with the aim that the accessibility and preservation of these documents ensures program stability, promotes engagement with first year programming, and provides the ability to foster growth,educational opportunities, and community building outside of K-State. Moving away from research concentrated repositories and taking a more holistic approach to scholarship, especially when realizing the pedagogical significance of collaborative campus programming, institutions can showcase, discover, preserve, and grow programs that shape campus communities and engagement.
This session will provide an overview of K-REx and spotlight the digital archive of the university’s first year experience program and common reading program, K-State First Book. We will discuss the benefits and challenges to expanding the purview of your repositories. We talkthrough the types of materials we decide to host in our repository and why we share what we do. We will also provide recommendations on new ways to evaluate what belongs in institutional repositories and how this diversity can benefit your program, your institution, the community, and others
Hinders for Eco-friendly Media Selection
No full textThis study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control thus seem to exist between companies’ ideas/decisions (documented environmental policies) and their actions (advertising media selection), causing the need for justification and/or hypocrisy. This study adds to prior research on the non-use of models in practice by showing that the non-use of models also exists among marketing managers when selecting advertising media for marketing communication purposes. It was found that 64 percent of the marketing managers do not make use of media selection models. In the attempt to investigate differences in the factors guiding media selection between marketing managers who use media selection models (users) and those who do not use any model (non-users), it was found that the users take a medium’s eco-friendly characteristics less into consideration than the non-users. The paper discusses that the use of models can be viewed as attempts for making more rational decisions. The findings thus suggest that rational decision-making (users) may hinder eco-friendly media selection while non-rationality (non-users) may develop more powerful organizational ideologies such as acting responsibly towards the green environment. However, this study points out a link between the use of media selection models, previous experience and rules of thumb, i.e. the users tend to make more use of previous experience and rules of thumb than the non-users. Thus, the author argues that a new approach to model use may be needed and that the media selection should not be too much influenced by the marketing managers’ previous experience and rules of thumb. Otherwise, new factors may be overlooked such as consumers’ increasing concern for the green environment in relation to consumer advertising media attitudes. Previous studies have found that current approaches to marketing planning pay too little attention to the impact of technological advances on changes in consumer media habits. Thereby the risk may exist for focusing on mainly conventional media and not selecting “new media”. The present study seems to contradict these previous findings by showing that the selection of “new media” such as media using the Internet was found among the most selected advertising media by both the users and non-users for the two communication objectives studied, i.e. brand-building and to increase sales. Thus, the results indicate that while the marketing managers adapt their media selection to changes in technological media advances they tend to overlook consumers’ increasing concern for the green environment and the environmental aspect of advertising media. The results also show differences among the marketing managers in their selection of advertising media. At the same time as the non-users tend to be more precise with the recycling of paper, they are more inclined to select paper-based media such as catalogues and brochures than the users. The users on the other hand, tend to select more electronic media such as TV, radio and cinema than the non-users. In the attempt to explain the factors guiding media selection and in particular to what extent the environmental aspect of advertising media is considered, green environmental responsibility attitudes (GERA) of the users and non-users are assessed.Media Selection; Advertising; Green Environment; Marketing Managers; Models; Green Environmental Responsibility Attitude (GERA); Rationality; Non-rationality
Ready Player One Program Event Poster
No full textK-State Book NetworkA poster advertising an author talk by Ernest Cline at Kansas State University on October 10, 2013. Ernest Cline's book "Ready Player One" was selected as the 2013-2014 common book
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