736 research outputs found
Solemne investidura de doctor honoris causa al professor Roland Benz: novembre de 2007
Discurs de presentació del professor Miquel Viñas.Solemne sessió acadèmica de conferiment del grau de doctor honoris causa al professor Roland Benz
Solemne investidura de doctor honoris causa al professor Roland Benz: novembre de 2007
Discurs de presentació del professor Miquel Viñas.Solemne sessió acadèmica de conferiment del grau de doctor honoris causa al professor Roland Benz
Customer Car Preference Options : A Case Of Mercedes-Benz
Mercedes-Benz customers are in for challenging decisions when selecting the next Mercedes-Brenz vehicle. The Russo-Ukranian war has had a price increase on fuels used in Mercedes-Benz vehicles. The purchasing power has decreased in cause of inlfation for the Mercedes-Benz customer. The aim of this thesis was to map out the Mercedes-Benz customers preferences for the next desired vehicle, because of the current challenging times. Which drivetrain would the most popular in the current situation, diesel, petrol, hybrid or electric variants, what bodystyle is the most popular for the Mercedes-Benz customer, SUV, estate, sedan, hatchback or shooting brake are all the questions that need to be answered.
In the theoretical framework the author also goes through the history of the drivetrains to see where it all began with each drivetrain. For the emperical section the data collected can be applied to use in businesses in the automotive sector especially if the data is suitable for the businesses, it can be used in any way they see fitting.
The results of the thesis show that the most popular drivetrains were the internal combustion variants, diesel was the most popular and petrol was second, when the customer is seeking to buy a Mercedes-Benz vehicle at the moment. The most popular bodystyles were Estate, Sedan and SUV variants of the Mercedes-Benz lineup
Ikigai: A reason for Being A Holistic Vision of Mercedes-Benz 2030
This Master thesis was developed for Mercedes-Benz AG. The following report elaborates the steps taken in developing a holistic interior vision for ‘Sustainable Luxury’ of Mercedes-Benz. In seek of representation for the future societal needs, and possible future challenges and opportunities in terms of holistic mobility conceptualisation, the research took place in the rural areas of Japan. Therefore, this project is aimed at ‘Self-reliant people accepting innovation raised on the traditional values’. These people are seeking the segregated life, focused on the abundant luxury of time, bonds of smaller communities, and personal fulfilment. Cherishing the community traditions, innovation is acceptable if it preserves the experiential domain of respect towards community members and the environment. To fulfil the demand for such a context, the mission was ‘to achieve a perception of an abundance of less within the experience and perception of the product while keeping the identity of the brand intact.’ As the reconciliation between sustainability and luxury indicates the change of expression of luxury in means of a form, the qualities of the premium experience are set to keeping the utmost feeling of safety and physical ease leading to comfort. Therefore, ‘encountering a moment for yourself, within a shared experience, in comfort.’ was set as the desired interaction. The ideation led to the development of three concept ideas, which were further validated and iterated leading to the conclusive vision ‘Ikigai: A reason for being’. Ikigai presents mobility solution as part of the holistic system of sustainability and manifests as a contribution to the context. The vision ‘Ikigai’ is a Level 4 shared mobility service by Mercedes-Benz, intended for the rural communities of Japan. The on-demand service, utilising the Mercedes-Benz municipal vehicle, grants community residents overcoming the dependence on the pre-scheduled, public transportation of the area. The private zones in the interior space are providing users with a possibility for individual focus and relaxation while in a shared environment. Ikigai’s minimalistic interior is enriched by the works of local craftsman. The material finishings of unique algae-based materials and bio-luminescent lights, produced in the village, are limited to the vehicle design specific to the area. Consequently, the car simultaneously represents exclusivity of the local craftsmen and uniqueness of the tradition, sharing them in rides beyond the borders of the village. The brand remains to provide unique personal experiences within innovative products. Meticulous attention to details and high build quality bring it to the class of its own in providing a sense of safety and physical ease leading to Mercedes-Benz comfort.Design for Interactio
Generation of artificial channels by multimerization of beta-strands from natural porin
General diffusion porins are passive transmembrane channels. We have
explored the possibility to create artificial nanopores starting from
natural beta-barrel structures. Structural elements of bacterial porins
were used to build a series of artificial nanopores. The basic module
was selected by multi-alignment of general diffusion porins. The
sequence corresponded to a highly conserved motif containing two
beta-strands, which was obtained from Escherichia coli OmpF. Dimeric to
octameric repeats were obtained through cDNA recombinant technology. The
hexameric repeat was used to test its properties. This protein was
expressed, purified and reconstituted in the planar bilayer membranes.
It was able to form channels in membranes with a conductance of 300 pS
in 150 mM KCl and did not show any relevant voltage-dependence
Permeation through the Cell Membrane of a Boron-Based β-Lactamase Inhibitor
Bacteria express beta-lactamases to counteract the beneficial action of antibiotics. Benzo[b]-thiophene-2-boronic acid (BZB) derivatives are β-lactamase inhibitors and, as such, promising compounds to be associated with β-lactam antibacterial therapies. The uncharged form of BZB, in particular, is suggested to diffuse through the outer membrane of Gram negative bacteria. In this study, through the combination of electrophysiological experiments across reconstituted PC/n-decane bilayers and metadynamics-based free energy calculations, we investigate the permeation mechanism of boronic compounds. Our experimental data establish that BZB passes through the membrane, while computer simulations provide hints for the existence of an aqueous, water-filled monomolecular channel. These findings provide new perspectives for the design of boronic acid derivatives with high membrane permeability
Jedem Tier (s)einen Namen geben? : Die Individualität des Tieres und ihre Relevanz für die Wissenschaften
Michael ROSENBERGER: Jedem Tier (s)einen Namen geben? Eine Einführung; Carola OTTERSTEDT: Grußwort; Kurt KOTRSCHAL: Mit System unterschiedlich. Zur bio-psychologischen Basis von Persönlichkeit bei Menschen und anderen Tieren; Diskussion im Anschluss an den Vortrag; Jessica ULLRICH: Vom Präparat zum Individuum. Das Nachleben der Eisbären in der Installation nanoq. flat out and bluesome von Bryndís Snæbjörnsdóttir und Mark Wilson; Diskussion im Anschluss an den Vortrag; Roland BORGARDS: Herzi-Lampi-Schatzis Tod und Bobbys Vertreibung. Tierliche Eigennamen bei Friedrich Hebbel und Emmanuel Levinas; Diskussion im Anschluss an den Vortrag; Judith BENZ-SCHWARZBURG und Herwig GRIMM: Tierliche Individuen in der Forschung. Tiere zwischen Modell und einzigartiger Persönlichkeit; Diskussion im Anschluss an den Vortrag; Michael ROSENBERGER: Einzigartige Berufung. Überlegungen zu einer „Existenzialethik des Tieres“; Diskussion im Anschluss an den Vortrag; Die Relevanz tierlicher Individualität für die Wissenschaften; Die Autorinnen und Autoren; Die Teilnehmerinnen und Teilnehmer; Profil der Linzer WiEGe-Reihe. Beiträge zu Wirtschaft – Ethik – Gesellschaft
What Daimler-Benz has learned as an industrial partner from the Machine Learning Project StatLog
Author of this paper was co-ordinator of the Machine Learning project StatLog during 1990-1993. This project was supported financially by the European Community. The main aim of StatLog was to evaluate different learning algorithms using real industrial and commercial applications. As an industrial partner and contributor, Daimler-Benz has introduced different applications to StatLog among them fault diagnosis, letter and digit recognition, credit-scoring and prediction of the number of registered trucks. We have learned a lot of lessons from this project which have effected our application oriented research in the field of Machine Learning (ML) in Daimler-Benz. We have distinguished that, especially, more research is necessary to prepare the ML-algorithms to handle the real industrial and commercial applications. In this paper we describe, shortly, the Daimler-Benz applications in StatLog, we discuss shortcomings of the applied MLalgorithms and finally we outline the fields where we t..
Sobre a origem e a tradição do Feindbild Islão
Following the publication of Thilo Sarrazin’s book Deutschland schafft sich ab. Wie wir unser Land aufs Spiel setzen (“Germany is Annulling Itself: how we risk our country’s future”), this article presents a reflection on cultural xenophobia and racism in contemporary Europe. The author shows the roots of Feindbild Islam and how it was built up over centuries, invoking a Manichean world and relieving social and political frustrations. Benz demonstrates that today, as in the past, the xenophobic discourse, which is growing in Germany and Europe in general, above all reveals a profound ignorance about Islam.Tomando como ponto de partida a publicação do livro de Thilo Sarrazin Deutschland schafft sich ab. Wie wir unser Land aufs Spiel setzen («A Alemanha está a anular‑se. Como arriscamos o futuro do nosso país»), o presente texto apresenta uma reflexão sobre a xenofobia e o racismo cultural na Europa contemporânea. O autor demonstra as raízes seculares do Feindbild Islão e como este foi construído ao longo dos séculos, invocando um mundo maniqueísta e aliviando frustrações políticas e sociais. Benz demonstra que hoje, tal como no passado, o discurso xenófobo, em crescimento na Alemanha e na Europa em geral, revela acima de tudo um profundo desconhecimento sobre o Islão
Exploring the digital transformation in the automotive industry to design an improved mobility service ecosystem for Mercedes-Benz
The automotive industry is simultaneously facing various forces of change and challenges. The broad aim of the research is to explore these forces of change and
how they are impacting the automotive industry, to analyse and interpret their implications for Mercedes-Benz and to apply the insights gained to develop a new service innovation process. The digital transformation is responsible for an important paradigm change in many industries, but this is certainly true for the automotive sector.
Digitalization and behavioural alterations of consumers opens new mobility service opportunities not only to the traditional automotive industry, but also to technology
corporations. The qualitative research was performed with the philosophical stance of pragmatism and an explorative, inductive approach. The strategy of an embedded single case study with in-depth interviews and workshops, as methods for data collection, assured a focused but flexible qualitative research design. The research investigated intelligent mobility solutions, as well as future automotive connected
services. The study captured the voice of the customer and the expertise of internal and external automotive managers via the introduction of an open service innovation
approach. The research elaborated a stream of empirical research which resulted in original contributions to theory and practice in the field of service innovation management. The actual body of literature is still limited and generic on this topic. The findings detected political, economic, demographic, ecological, social, technological and legal changes that are affecting the automotive sector. Moreover, the study revealed that future, smart mobility solutions are linked to digital services and connectivity. Furthermore, the study discovered the importance of flexible finance
solutions, electric cars, premium product-services and alternative, cleaner powertrain technologies. The findings confirmed the relevance of open innovation and co-creation
as a methodology to introduce new mobility solutions in the automotive sector, which in general still operates in a closed innovation environment. Correspondingly, the
research focused on the development of a customised service innovation process model, which valued integrated digital services. As a result of the study, the novel service innovation process model, entitled “DOING”, was developed to transform customer needs into valuable mobility services in the Mercedes-Benz ecosystem. Furthermore, this novel “DOING” process was implemented in a real-world business environment to design an improved mobility service ecosystem for Mercedes-Benz
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