1,515 research outputs found
Major factors for facilitating change in behavioral strategies to reduce obesity
No full textRiccardo Dalle Grave,1 Elena Centis,2 Rebecca Marzocchi,2 Marwan El Ghoch,1 Giulio Marchesini21Department of Eating and Weight Disorders, Villa Garda Hospital, Garda VR, 2Unit of Metabolic Diseases and Clinical Dietetics, Alma Mater Studiorum University, Bologna, ItalyAbstract: It is very unlikely that our obesity-promoting environment will change in the near future. It is therefore mandatory to improve our knowledge of the main factors associated with successful adoption of obesity-reducing behaviors. This may help design more powerful procedures and strategies to facilitate the adoption of healthy lifestyles in a "toxic" environment favoring the development of a positive energy balance. The aim of this review is to describe the main factors associated with successful adoption of obesity-reducing behaviors and to describe the most recent development, limits, and outcomes of lifestyle modification programs. The evidence regarding predictors of weight loss and weight loss maintenance remains largely incomplete. It is necessary to develop strategies matching treatments to patients' needs to improve successful weight loss and its maintenance. How to detect and how to address these needs is a continuous, challenging, research problem.Keywords: weight loss, physical activity, food intake, motivational interviewing, behavioral therap
Communication of „Maxima” Supermarkets with Customers: Image of Efectologist Centis Ūbele and Its Influence to Target Groups
No full textBakalaura darba „Lielveikalu „Maxima” komunikācija ar patērētājiem: efektologa Centa Ūbeles tēls un tā iedarbība mērķa publikās” mērķis bija noskaidrot ar kādu mērķi tika radīts Centa Ūbeles tēls, kā to vērtē tēla radītāji un uzturētāji un kāds tēla vērtējums un iedarbība ir mērķa publikā.
Uzsākot darbu tika izvirzītas divas hipotēzes:
1.Attieksme pret Centa Ūbeles tēlu mērķa publikā ir atkarīga no attieksmes pret mazumtirdzniecības uzņēmumu Maxima Latvija, ja attieksme pret Maximu būs pozitīva, tad arī attieksme pret Centi Ūbeli būs pozitīva un otrādi.
2.Centa Ūbeles tēla sniegtā informācija mērķa publikā ietekmē attieksmi pret Maxima veikaliem.
Bakalaura darba teorētiskais pamatojums balstās uz tēla, naratīva, arhetipa un publikas jēdziena teorētisko skaidrojumu. Bet darba pētnieciskā procesa gaitā izmantotas šādas empīriskās pētniecības metodes - anketēšanas metode, lai atklātu tēlu uzņēmuma mērķa publikā, intervēšanas metode, lai noskaidrotu tirdzniecības uzņēmuma Maximas mērķi Centa Ūbeles tēla radīšanā un novērtēšanā. Kā arī kontentanalīze, kas izmantota laikrakstu publikāciju teksta pētīšanai, kampaņas Efektologs televīzijas reklāmu naratīvu un arhetipu analīzei un kampaņas interneta mājas lapas komentāru analīzei.
Apkopojot iegūtos datus, autore secina, ka darba sākumā abas izvirzītās hipotēzes ir daļēji apstiprinājušās.The aim of this Bachelor paper „Communication of "Maxima" supermarkets with customers: Image of efectologist Centis Ūbele and its influence to target groups” was to study out the purpose with who the image of Centis Ūbele was actually created, how do its creators and supporters judge it and what is its appreciation and effect in the target audience.
To start up this paper, two hypotheses were set:
1.The attitude of target audience towards the image of Centis Ūbele depends on the attitude towards the trade company Maxima, if this attitude is positive, also the attitude towards the image of Centis Ūbele will be positive and the other way round.
2.The information given by the image of Centis Ūbele in its target audience affects the attitude towards Maxima supermarkets.
The theoretical substantiation of this Bachelor paper builds on the theoretical explanation of the concept of image, narrative, archetype and public. There are several empiric methods used n the framework of this Bachelor paper – the mediatizing, to find out the effect of the image of Centis Ūbele in its target audience; interview method, to clarify the goal the company ‘Maxima” wanted to achieve by creating the image of Centis Ūbele; and the content analysis used to investigate the text of newspapers and publications and to analyze the narrative and archetype of the TV advert of campaign Efektologs and the comments on its official website.
By analyzing all the acquired information, the author if this Bachelor paper concludes that all the research made during this Bachelor paper has partly confirmed both of her hypotheses set in the beginning of this paper
Back to the Loop: A reading of opposing visions for the future of Lok Ma Chau
No full textAs Hong Kong and Shenzhen citizens are becoming more and more integrated in their daily lives
and work, education has increasingly become an important issue in the cooperation between
the two cities. A great opportunity is represented by the Lok Ma Chau Loop and Hong Kong’s
boundary closed area. Here it is envisioned the project for the San Tin Technopole, with a dense
development corridor realized along Lok Ma Chau BCP and its connecting roads, while the Loop
itself would host high value-added/hi-tech production activities and R&D facilities. Why reduce
education to such a limited scope (highly specialized research) and area, when such a unique opportunity
opens the way for innovative scenarios?
In this essay the vision for the San Tin Technopole is compared with the “Learning Cloud”, a project
developed by the Italian office Salottobuono for the Lok Ma Chau Loop in 2009 and exhibited in
the frame of the third edition of the Hong Kong & Shenzhen Bi-City Biennale of Urbanism and
Architecture in that same year. The “Learning Cloud” engaged with a scenario of counterurbanization
in the Pearl River Delta context. Counterurbanization intended not simply in terms of transition
from dense to more dispersed forms of settlement, from urban to rural, but also from a strictly
normative social structure to a more casual one, open to chance and the unforeseen
Distinguishing between live and dead diatoms in riverine planktonic communities: implications for the application of bioassessment methods
No full textThe role of therapeutic drug monitoring in individualised drug dosage and exposure measurement in tuberculosis and HIV co-infection
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