1,720,952 research outputs found
Synergy of Marketing and Logistics in the Business Environment: A Case Study of a Logistics Seminar
No full textTurundusel on tänapäeval väga suur mõju mõjutamaks tarbija käitumist läbi õigete sihtgruppide. Läbi selle saavutavad suurema nõudluse, mille läbi tekitatakse nõudlus logistilistele tarneahelatele. Mis omakorda loob vajaduse tihedamaks koostööks erinevate logistiliste ettevõtetega, et liikumine tarneahelas toimuks võimalikult kiirelt ja sujuvalt. Pikaajalise koostöö aluseks on partnerite vahelised usaldused, mis on tekkinut aastate pikkusest koostööst. Oluline on arvestada teise osapoole soovidest ja vajadustest, et see on üks osa läbirääkimiste alustamisel. Kõik peavad koostööst saama kasu ehk väljuma võitjana olukorrast, et teiste soovide mitte arvestamine ei aita kaasa koostöö tekkimisele.
Antud lõputöö eesmärk oli uurida, millised ootused on toetajatel Logistikaseminari toetamise osas. Uurimus viidi läbi kinniste küsimuste vormis, et välja selgitada olulised punktid, mida toetajad soovivad läbi toetamise saada. Teoreetiline pool annab ülevaate turundusest, tarneahelast, koostöö loomisest ja investeeringutasuvusest paremaks arusaamiseks töö teemast.
Lõputöö raames viis autor läbi kvantitatiivse uuringu, milleks kasutati Google Forms keskonda. Järgides Euroopa Liidu direktiivi GDPR ei kogutud ega töödeldud isiklikke andmeid antud uurimistöö jaoks.
Bakalaureusetöös selgus, et Logistikaseminari toetajad loodavad kõige rohkem leida läbi toetamise uusi spetsialiste või praktikante. Tuginedes uurimustulemustele on autor välja toonud mõned ettepanekud ja soovitused, mis saadi läbi küsimustiku ning võiksid aidata Logistikaseminari muuta veelgi paremaks.
Koostöö edendamine ka väljaspool Logistikaseminari pikaajaliste koostöö partneritega, kui ka kutsekoolidega kus on võimalik õppida logistika erialasi. Muuta programm paindlikumaks ja arvestada ka toetajate individuaalsete soovidega, mis muudaks toetamise atraktiivsemaks. Tagasiside kogumine seminari alal läbi QR koodi, mis viiks küsimustiku juurde mille täitmine ei võtaks kaua aega. Tudengiboksi korraldamine peale seminari kui ollakse juba lähemalt tutvutud ettevõtetega. Luua selged mõõdikud või järeltegevused, mis näitaksid potentsiaalset kasu või kui palju kasu saada toetamisega. Turundus mängib tänapäeval väga suur rolli ja kõik ettevõtted soovivad saada paremaid võimalusi, ka läbi uuringu selgus, et soovitakse paremaid võimalusi reklaamile.
Lisaks juba mainitud ettepanekutele toob lõputöö esile ka olulise rolli, mida turundus mängib tänapäeva ärimaailmas. Tarbijate käitumise suunamine õigete sihtgruppide kaudu annab ettevõtetele võimaluse tõhusamalt saavutada oma eesmärke. See omakorda suurendab nõudlust logistiliste tarneahelate järele, luues vajaduse tihedamaks koostööks erinevate logistikafirmadega. Partnerlusel, mis tugineb usaldusele ja vastastikusele kasule, on oluline roll pikaajaliste suhete loomisel.
Eespool mainitud ettepanekud aitaksid edendada Logistikaseminari tõhusust, pakkudes rohkem võimalusi nii toetajatele kui ka ürituse külastajatele. Autori arvates tulla vastu koostöö partneritele aitab luua pikaajalise partnerluse ka väljaspool seminari.Marketing plays a significant role in influencing consumer behavior through targeting the right audience. This, in turn, generates higher demand, creating a need for closer collaboration with various logistics companies to ensure smooth and efficient supply chain operations. Long-term partnerships are built on trust between the parties, developed over years of collaboration. It is crucial to consider the needs and desires of the other party as part of the negotiation process. Collaboration should be mutually beneficial, ensuring that all parties emerge as winners, as neglecting the wishes of others hinders the development of effective partnerships.
The aim of this thesis was to investigate the expectations of sponsors regarding support for the Logistics Seminar. The study was conducted in the form of closed-ended questions to identify key points that sponsors hope to achieve through their support. The theoretical part provides an overview of marketing, supply chain, collaboration, and return on investment to better understand the thesis's topic.
As part of the thesis, the author conducted a quantitative study using the Google Forms platform. Following the GDPR directive of the European Union, no personal data was collected or processed for this research.
The bachelor's thesis revealed that sponsors of the Logistics Seminar are primarily looking to find new specialists or interns through their support. Based on the research results, the author has outlined some proposals and recommendations obtained through the questionnaire, which could help improve the Logistics Seminar even further.
These suggestions include promoting collaboration with long-term partners outside the Logistics Seminar, as well as vocational schools where logistics professionals can be trained. Making the program more flexible and considering individual sponsor preferences would make sponsorship more attractive. Collecting feedback through a QR code in the seminar area, leading to a questionnaire that does not take much time to complete, could enhance the seminar experience. Organizing a student booth after the seminar, once attendees have become more familiar with the companies, is another recommendation. Creating clear metrics or follow-up activities that demonstrate potential benefits or how much benefit can be gained from sponsorship is also suggested. Marketing plays a significant role today, and all companies seek better opportunities. The research also revealed a desire for improved advertising opportunities.
In addition to the mentioned proposals, the thesis highlights the crucial role that marketing plays in today's business world. Guiding consumer behavior through the right target groups gives companies the opportunity to achieve their goals more efficiently. This, in turn, increases the demand for logistical supply chains, creating a need for closer collaboration with various logistics firms. Partnership, based on trust and mutual benefit, plays a vital role in establishing long-term relationships.
The aforementioned proposals would help enhance the efficiency of the Logistics Seminar, providing more opportunities for both sponsors and event attendees. The author believes that meeting the needs of collaborative partners helps establish long-term partnerships outside the seminar as well
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
