1,720,978 research outputs found
Measuring the relationship between marketing assets, intellectual capital and firm performance
No full textAlthough the literature highlights the contribution of different marketing assets to firm performance, it is still far from reaching a consolidated and exhaustive position on this topic. Several authors have, in fact, proposed metrics and performance measurement systems related to marketing strategies, but the relationship between specific marketing resources and overall firm profitability needs further analysis and empirical research. This paper proposes a framework to measure the effect of the use and interaction of different marketing assets on firm performances, through their impact on the level of the firm’s intellectual capital. We test our framework by adopting a quantitative approach, providing evidence from within the Italian children’s clothing industry. Specifically, we measure the intellectual capital using the knowledge capital scorecard method proposed by Lev (Gu and Lev in Intangibles assets. measurement, drivers, usefulness. New York University, New York, 2001; Seetharaman et al. in J Intellect Cap 3(2):128–148, 2002) and we analyze it by modeling some firm specific
variables such as brands, stores, advertising expenses, the balance sheet’s intangible assets and their interactions. The empirical analysis highlights that: (a) there is a positive direct relationship between a firm’s intellectual capital value and its performance; (b) the combination and interaction of specific marketing resources affect the intellectual capital value. The results show that the intellectual capital value can be used
as a synthetic indicator to evaluate the impact of some specific marketing resources on business performance
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Consumer perception of and involvement in healthy and sustainable eating: A cross-sectional study with American consumers
Full text linkGlobal rising concerns about non-communicable diseases and the environmental impact of food production require a call for action that involves a deeper understanding of how individuals make choices for healthy and sustainable diets. To further explore this topic, our study aimed at investigating how food involvement, perception, and sociodemographic factors influence the adoption of healthy and sustainable eating by using a socio-psychological model. Data were collected from a representative sample (n = 1001) of the US population using an online survey and linear regression models were employed to test the hypotheses of our theoretical framework. The main findings indicated a positive influence of involvement in and perception of self-reported behaviors towards both sustainable and healthy eating. However, contrasting results were identified for the moderating role of perception, which had a significant and positive moderating effect between involvement and self-reported eating for sustainable diets only. Regarding sociodemographic characteristics affecting healthy dietary behaviors, our model suggested that age, employment status, dietary regimen, and BMI influence consumers’ self-reported healthy behaviors. Based on our findings, tailored strategies for policymakers and marketers are suggested. These strategies include education campaigns, widespread availability of sustainable products, and easily identifiable labeling systems
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
A bibliometric analysis of family firm internationalization research: Current themes, theoretical roots, and ways forward
No full textThis paper presents a bibliometric analysis and a systematic literature review of 161 core contributions concerning family firm internationalization. A bibliographic coupling analysis and a co-citation analysis reveal the richness of family firm internationalization research and help to organize this large body of work into five thematic clusters and seven theoretical roots. By examining the linkages between research themes and theoretical roots, we advance an integrative framework, clarifying the variety of research paths available regarding the internationalization of family firms, and identifying new and important research avenues for further developing the field
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