1,720,957 research outputs found
KESESUAIAN ISI TAYANGAN IKLAN TV DENGAN KELAS SOSIAL TARGET KONSUMEN
Full text linkAbstrak. Kemampuan iklan dalam menyampaikan pesan kepada konsumen menjadikanbidang ini memegang peran sangat penting bagi keberhasilan perusahaan. Penelitian inibertujuan untuk mengetahui tingkat kesesuaian gambaran iklan produk di televisi dengankelas sosial target konsumen, dan untuk mengetahui seberapa jauh kemampuan perancangkreatif iklan di Indonesia dalam menerjemahkan target konsumen produk ke dalam bahasagambar iklan televisi. Metode yang digunakan pada penelitian ini adalah analisis yang sangatbermanfaat untuk menjawab berbagai pertanyaan mengenai media massa. Secara umum,penelitian analisa isi dapat dibagi ke dalam sejumlah langkah yang berbeda yaitu: 1)menentukan populasi dan sampel penelitian; 2) menentukan kategorisasi; 3) memilih unitanalisis dari isi media; 4) mencocokkan isi media dengan kategorisasi yang dibuat danmenghitung frekuensinya dan; 5) mengemukakan hasilnya sebagai suatu distribusikeseluruhan dari populasi. Hasil penelitian menunjukkan sebanyak 66.5% dari total iklan TVyang tayang di TV Indonesia selama tahun 2012 sudah menunjukkan kesesuaian antara targetkonsumen dengan gambaran iklan yang ditampilkan, sedangkan 33.5% spot iklan yangtayang di TV Indonesia selama tahun 2012 tidak menunjukkan kesesuaian. Dengan demikiankemampuan pekerja iklan di Indonesia dalam menyesuiaikan gambaran iklan dan targetkonsumen adalah baik.Abstrak. Kemampuan iklan dalam menyampaikan pesan kepada konsumen menjadikanbidang ini memegang peran sangat penting bagi keberhasilan perusahaan. Penelitian inibertujuan untuk mengetahui tingkat kesesuaian gambaran iklan produk di televisi dengankelas sosial target konsumen, dan untuk mengetahui seberapa jauh kemampuan perancangkreatif iklan di Indonesia dalam menerjemahkan target konsumen produk ke dalam bahasagambar iklan televisi. Metode yang digunakan pada penelitian ini adalah analisis yang sangatbermanfaat untuk menjawab berbagai pertanyaan mengenai media massa. Secara umum,penelitian analisa isi dapat dibagi ke dalam sejumlah langkah yang berbeda yaitu: 1)menentukan populasi dan sampel penelitian; 2) menentukan kategorisasi; 3) memilih unitanalisis dari isi media; 4) mencocokkan isi media dengan kategorisasi yang dibuat danmenghitung frekuensinya dan; 5) mengemukakan hasilnya sebagai suatu distribusikeseluruhan dari populasi. Hasil penelitian menunjukkan sebanyak 66.5% dari total iklan TVyang tayang di TV Indonesia selama tahun 2012 sudah menunjukkan kesesuaian antara targetkonsumen dengan gambaran iklan yang ditampilkan, sedangkan 33.5% spot iklan yangtayang di TV Indonesia selama tahun 2012 tidak menunjukkan kesesuaian. Dengan demikiankemampuan pekerja iklan di Indonesia dalam menyesuiaikan gambaran iklan dan targetkonsumen adalah baik
Pemaknaan Agama sebagai Hasil Interaksi Antar Anggota Komunitas Punk Muslim di Indonesia
Full text linkThe meaning of religion for someone can be influenced by interactions with other people. It could be seen from the result of the research towards the members of Punk-Moslems community. When they stay in punk community where most members see religion as something which is unimportant and communicate this matter to the other members, they also see religion in the same way as the other members do. On the other hand, when they stay with Punk-Moslems community that sees religion as the most important thing in life and communicate this matter to the other members, they can aslo change their view towards religion. The process of interaction with other individuals can get someone to construct the meaning of something. Keywords: interaction process between individuals, religion realization, symbolic interaction theor
PEMBINGKAIAN PEMBERITAAN KASUS DUGAAN PENISTAAN PANCASILA HABIB RIZIEQ SHIHAB PADA HARIAN KOMPAS dan REPUBLIKA
No full textPenelitian ini dilatarbelakangi oleh pemikiran bahwa setiap media massa memiliki sudut pandang yang berbeda dalam memberitakan sebuah isu atau peristiwa, termasuk pemberitaan kasus dugaan penistaan Pancasila oleh Habib Rizieq Shihab. Penelitian ini bertujuan untuk menjelaskan bagaimana pembingkaian berita mengenai kasus dugaan penistaan Pancasila oleh Habib Rizieq Shihab pada Harian Kompas dan Harian Republika edisi 27 Oktober 2016 - 30 Januari 2017. Teknik analisis penelitian menggunakan model framing Robert N. Entman yang terdiri dari empat tahap: define problem (pendefinisian masalah), diagnose cause (memperkirakan masalah atau sumber masalah), make moral judgement (pembuatan keputusan moral), dan treatment recommendation (penyelesaian masalah). Hasil penelitian ini menunjukkan bahwa pembingkaian berita yang dilakukan Harian Kompas cenderung menonjolkan isi ceramah Habib Rizieq yang diduga menistakan Pancasila dan mencemarkan nama baik Soekarno. Berbeda dengan Harian Kompas, Harian Republika menempatkan Sukmawati sebagai tokoh atau pelaku peristiwa, sementara Habib Rizieq merupakan korban dari upaya kriminalisasi yang dilakukan terhadap ulama.Kata Kunci: Framing, berita, Habib Rizieq, Harian Kompas, Harian Republika This research is motivated by the idea that every mass media has different perspective in preaching an issue or event, including the news of alleged blasphemy of Pancasila by Habib Rizieq Shihab. This research aims to explain how the framing of news about cases of alleged blasphemy Pancasila by Habib Rizieq Shihab on Harian Kompas and Harian Republika (edition October 27, 2016 - January 30, 2017). The technique of research analysis using Robert N. Entman framing model that consisting of four stages: define problem (pendefinisian masalah), diagnose cause (memperkirakan masalah or sumber masalah), make moral judgement (pembuatan keputusan moral), dan treatment recommendation (penyelesaian masalah). The results of this study indicate the framing news conducted by Harian Kompas inclined to highlight the content of Habib Rizieq’s lecture that allegedly deflating Pancasila and defame Sukarno. Unlike Harian Kompas, Harian Republika placed Sukmawati as a character or perpetrator of the incident, while Habib Rizieq was a victim of ulama’s criminalization.Keywords: Framing, news, Habib Rizieq, Harian Kompas, Harian Republika
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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