6,448 research outputs found
Strategi pemasaran hotel J.W Marriott Surabaya untuk mengembalikan company image dan meningkatkan occupancy pasca bom J.W Marriott Jakarta
Krisis moneter yang terjadi sejak tahun 1997 telah membawa berbagai dampak di berbagai sektor yang mengakibatkan keterpurukan ekonomi di negara Indonesia. Salah satu sektor yang terimbas dampaknya adalah sektor pariwisata, terutama setelah peristiwa pengeboman di Bali pada tanggal 12 Oktober 2002. Peristiwa pengeboman yang membawa banyak korban jiwa kembali terulang pada tanggal 5 Agustus 2003, di Hotel J.W Marriott Jakarta. Peristiwa pengeboman tersebut selain menimbulkan kerugian materiil yang cukup besar bagi Hotel J.W Marriott Jakarta, juga berimbas pada citra hotel tersebut di hadapan publik. Peristiwa bom Hotel J.W Marriott Jakarta tersebut, juga berimbas pada Hotel J.W Marriott Surabaya. Peristiwa bom J.W Marriott Jakarta memberikan pengaruh negatif terhadap company image Hotel J.W Marriott Surabaya. Dikarenakan nama yang sama, publik bisa saja beranggapan bahwa menginap di Hotel J.W Marriott Surabaya beresiko, dan untuk amannya lebih baik menginap di hotel lain, apalagi lokasi Hotel J.W Marriott Surabaya berdekatan dengan sejumlah hotel berbintang lainnya, antara lain Hotel Hyatt, Sheraton, Santika dan Hotel Tunjungan. Karena itu pihak manajemen hotel J.W Marriott Surabaya Harus menggunakan strategi pemasaran yang tepat sesuai dengan kondisi internal dan eksternalnya untuk mempertahankan bahkan meningkatkan tingkat hunian hotelnya. Peristiwa bom J.W Marriott Jakarta berdampak pula pada occupancy Hotel J.W Marriott Surabaya. Yakni terjadi penurunan pada occupancy sebesar 18,99% pada occupancy harian dan 7,98% pada occupancy bulanan Hotel J.W Marriott Surabaya di bulan Agustus 2003 pasca bom J.W Marriot Jakarta. Strategi pemasaran Hotel J.W Marriott Surabaya pasca bom J.W Marriott Jakarta untuk mengembalikan company image dan meningkatkan occupancy yang digunakan adalah strategi product, price, place, promotion, people, process, dan customer service. Strategi pemasaran Hotel J.W Marriott Surabaya yang paling efektif dalam mengembalikan company image dan peningkatan occupancy adalah strategi people, process, dan customer service. Karena strategi ini mampu mengembalikan kepercayaan masyarakat akan kondisi keamanan Hotel J.W Marriott Surabaya, sehingga berimbas pada peningkatan occupancy sebesar 1,54 pada occupancy bulanan dan 5,35% pada occupancy harian di bulan September 2003 pasca bom J.W Marriott Jakarta
On price inflation
This thesis seeks to analyse price inflation under oligopoly capitalism. Its central argument is that under oligopoly capitalism, price inflation is a structural phenomenon. For a greater understanding of that phenomenon, the adoption of the inter-industrial approach for its analysis seems essential. According to this approach, price inflation can be initiated in a single industry or in an industry group. The initiating factor may be an increase in the mark-up, an increase in the money wage rate or an increase in the foreign currency price of an imported input. It can also be initiated by devaluation. The input-output matrix, the core of the economic system, is the key to the transmission of inflationary impulses (in the form of higher unit cost) from one industry to another. Real wage resistance, rigid mark-up resistance, and rigid foreign resistance do no more than perpetuate or worsen the inflationary experience. The inflationary process itself has a dual role to play. It acts as a mechanism for shifting income distribution in favour of one section of the society against another and as a mechanism for changing the price structure.The author argues that the abandonment of the macroeconomic approach to the analysis of price inflation and its replacement by the inter-industrial approach is the first step for serious analysis of that structural phenomenon
Attention LSTM : Application in Stock Price Prediction on Single Companies
According to the development of data-related techniques, aimed at exploring the largest value of data, price prediction has been seen as more vital for quantifying and pricing stock. To solve this problem, the learning based algorithm became popular during modern computing techniques development. LSTM (Long Short-Term Memory) techniques attract most within the new techniques for their interesting architecture and excellent performance. However, this leads to a new idea that maybe it can achieve better performance and also avoid recurrent message-passing steps with Attention LSTM, a multi-head Attention model. The main topic of this paper is the performance of Attention LSTM and LSTM models in the stock price prediction of single companies. To evaluate the performance of Attention LSTM in stock price prediction, the researcher designed several tests with different input lengths and two ways of splitting data: sliding window and feed-forward input. Based on the comparison, the result could be seen clearly that Attention LSTM could have better performance than LSTM with suitable test procedure 'sliding window'. LSTM could performed better with 'feed-forward input' approach. However, Attention LSTM could still run faster in this approach so it could help in tasks with large sequence length required high speed
Market Sharing and Price Leadership
This paper proposes an alternative to the traditional model of supply and demand in markets where consumers take prices as given. Within the framework of “no side payments and partial preplay communication” firms are assumed to decide non-cooperatively on production and marketing while the market price is set by a competitive price leader, i.e. a firm preferring the lowest market price. Predictions include excess supply and a revenuemaximizing market price in markets where production precedes sales. In markets where sales precede production competitive price leadership predicts monopoly pricing but not necessarily monopoly profits if firms are “sufficiently similar”, while the presence of firms with high costs or low capacities will make it possible for the price leader, in some circumstances, to increase its market share and also its profits by reducing its price. And the threat of costly competition for market shares may reduce the market price even for identical firms.Pricing; oligopoly; price leadership; market sharing
Uniqueness of the Equilibrium in First-Price Auctions
If the value cumulative distribution functions are log-concave at the highest lower extremity of their supports of the first-price auction in the asymmetric indepent private values model.
Development of an Atomic Force Microscope
This abstract presents the development of an Atomic Force Microscope (AFM) vertical scanner for surface topography measurements, which is composed of a single axis positioning stage with an integrated metrology system and AFM probe. The scanner is meant to track and measure a maximum topography step of 10 ?m with a measurement resolution of less then 0.1 nm and an uncertainty of less than 10 nm (1←) at a controllable bandwidth of at least 2 kHz.Precision and Microsystems EngineeringMechanical, Maritime and Materials Engineerin
Dynamic duopoly with best-price clauses
This article investigates best-price clauses as a strategic devise to facilitate collusion in a dynamic duopoly game. Best-price clauses guarantee rebates on the purchase price if a customer finds a better price after his purchase. Two different price clauses are distinguished: "most favored customer" and "meet or release." I examine the collusive potential of both clauses in a finite-horizon duopoly model with homogeneous durable goods. In each period, new consumers enter the market. I show that in this context, meet-or-release clauses have a greater anticompetitive potential than most-favored-customer clauses
Uniqueness of the Equilibrium in First-Price Auctions
If the value cumulative distribution functions are log-concave at the highest lower extremity of their supports, a simple geometric argument establishes the uniqueness of the equilibrium of the first-price auction in the asymmetric independent private value model.
Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site
This paper examines 4 million daily price observations for over 1000 consumer electronics products on the price comparison site Shopper.com. We find little support for the notion that prices on the Internet are converging to the “law of one price.” In addition, observed levels of price dispersion vary systematically with the number of firms listing prices. The difference between the two lowest prices (the “gap”) averages 22 percent when two firms list prices, and falls to 3.5 percent in markets where 17 firms list prices. These empirical results are an implication of a general “clearinghouse” model of equilibrium price dispersion.Bertrand Competition, Internet, Law of One Price, Price dispersion
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