324 research outputs found

    PENGARUH CELEBRITY ENDORSER (ARIEF MUHAMAD) TERHADAP MINAT BELI KONSUMEN PADA PRODUK ERIGO STORE

    Full text link
    Effect of Celebrity Endorser (Arief Muhamad) on consumer buying interest to products Erigo Store. Study program of marketing management DIII. Faculty of economic. State University of Jakarta.The aim of this study was to test the effect of Celebrity Endorser (Arief Muahamad) on consumer buying interest on Erigo Store Product. This study took a sample of – in the Faculty of Economics, University of Jakarta were used as respondents in the study. The author uses descriptive quantitative methods as used to test determines the celebrity endorser influence on consumer buying. The variable x in this study are attractiveness, trustworthiness, expertise and y variables that buying interest Quantitative testing performed by multiple linear regression quantitative test that determines how closely the relationship between the variable x and y variables. Keywords : celebrity endorser, attractiveness, trustworthiness, expertise, interest in buying

    The Development Impact of Information Technology in Trade Facilitation

    Full text link
    The main purpose of this chapter is to provide an overview and context of the country studies on Information Technology (IT) for Trade Facilitation (TF) in Small and Medium Enterprises (SMEs).Impact of Information Techonology, Trade Facilitation, SMEs

    Perbedaan Komposisi vegetasi tumbuhan bawah pada tegekan pinus merkusil dan tegakan campuran schima wallichii dengan swatenia mahagoni di Penggaron Kab. Semarang

    Full text link
    Arief Dui Jayanto. Perbedaan Komposisi Vegetasi Tumbuhan Bawah Pada Tegakan Firms merkusii Dan Tegakan Campuran Schima wallichii Dengan Swetenia mahagoni Di Penggaron Kab. Semarang. ( Di bawah bimbingan Hendarko Sugondo dan Sri Utami ). Penelitian bertujuan untuk nengetahui perbedaan koiposisi vegetasi tunbuhan bawah pada dua tegakan yang berbeda dan nengetahui pengaruh langsung dari faktor faktor lingkungan. Penelitian dilaksanakan di hutan wisata Penggaron Kab. Semarang, pada bulan Agustus Oktober 1993. Sampling vegetasi dengan menggunakan metode Stratified random. Data yang diperoleh berdasarkan Nilai Kepentingan setiap jenis tumbuhan dianalisa dengan metode ordinasi. Hasil penelitian menunjukkan di lokasi Pinus merkusii didapat 32 jenis dengan nilai kepentingan tertinggi adalah Paku pakuan ( Dryopteris pteroides ), sedangkan pada lokasi eampuran ( Schlma wallichii dengan Swetenia mahagani ) didapatkan 27 jenis dengan nilai kepentingan tertinggi adalah Telo - teloan ( Ipomaea obscures )_ Setelah dihubungkan dengan teknik ordinasi dengan faktor lingkungan yang terukur, naka faktor lingkungan yang berpengaruh adalah kelembaban udara, temperatur dan intensitas eahaya_ Uji statistik menunjukkan adanya korelasi positif antara indeks disimilaritas dengan interval ordinasi yang signifikan melampui 1 X level keboleh jadian. Iv submission to ifistitutional Repository Collection. The author(s) or copyright owner(s) agree that UNDIP-IR may, without changing the content, translate the any medium or format for the purpose of preservation. The author(s) or copyright owner(s) also agree that UNDIP-IR may keep more than one co submission for purposes of security, back-up and preservation. ( http: py of ;this //eprints.undip.ac.id

    Aqueous Morinda citrifolia Leaves Extract Enhancing Glutathione Peroxidase Activity and α2-Macroglobulin Gene Expression on Macrobrachium rosenbergii

    Full text link
    Morinda citrifolia, known commercially as noni is often used for enhancing immunity, these plant-rich phenolic compound with antioxidant properties. In the present study, Macrobrachium rosenbergii were fed diets containing aqueous M. citrifolia leaves extract (AMLE) at 0.6, 4 and 6 g kg-1. Glutathione peroxidase (GPx) and α2-macroglubulin (α2-M)  activity were conducted to measure an immune parameter, which was evaluated before and after 7, 21, 35, 49 and 63 days of feeding trial. The results showed that after 63 days of feeding treatment, significantly increased in GPx activity. Moreover, the gene expressions of α2-macroglubulin was significantly upregulated. These results recommend that administration of AMLE can be used as an immunostimulant and regulated immune response and immune gene expression in M. rosenbergii

    Defensive Enforcement: Human Rights in Indonesia

    No full text
    The objective of the article is to examine the human rights enforcement in Indonesian legal and political system. This is done by studying the legal basis of human rights, the process of proliferation of human rights discourse, and the actual controversies of human rights enforcement. The study has the effect of highlighting some of the immense deficits in ensuring that violations are treated under judicial procedure and the protection of human rights is available and accessible for victims. The author inevitably came into a conclusion that the openness of legal and political arenas for human rights discourses is not followed with a tangible impact on the entitlement positions of the people. The problems of the weak institutions and the unenthusiastic enforcement show that, in Indonesia, human rights are formally adopted as a political strategy to avoid substantial implementatio

    SUBJECT AND AUTHOR INDEXS

    No full text
    SUBJECT INDEX IJBE VOLUME 2access credit, 93acquisition, 177AHP, 61, 82, 165arena simulation,43BMC, 69Bojonegoro, 69brand choice, 208brand image, 208brand positioning, 208bullwhip effect, 43burger buns, 1business synergy and financial reports, 177capital structure, 130cluster, 151coal reserves, 130coffee plantation, 93competitiveness, 82consumer behaviour, 33consumer complaint behavior, 101cooking spices, 1crackers, 1cross sectional analytical, 139crosstab, 101CSI, 12direct selling, 122discriminant analysis, 33economic value added, 130, 187employee motivation, 112employee performance, 112employees, 139EOQ, 23farmer decisions, 93farmer group, 52financial performance evaluation, 187financial performance, 52, 177financial ratio, 187financial report, 187fiva food, 23food crops, 151horticulture, 151imports, 151improved capital structure, 177IPA, 12leading sector, 151life insurance, 165LotteMart, 43main product, 61marketing mix, 33, 165matrix SWOT, 69MPE, 61multiple linear regression, 122muslim clothing, 197Ogun, 139Pangasius fillet, 82Pati, 93pearson correlation, 101perceived value, 208performance suppy chain, 23PLS, 208POQ, 23portfolio analyzing, 1product, 101PT SKP, 122pulp and papers, 187purchase decision, 165purchase intention, 33remuneration, 112re-purchasing decisions, 197sales performance, 122sawmill, 52SCOR, 23sekolah peternakan rakyat, 69SEM, 112SERVQUAL, 12Sido Makmur farmer groups, 93SI-PUHH Online, 12small and medium industries (IKM), 61socio-demographic, 139sport drink, 208stress, 139supply chain, 43SWOT, 82the mix marketing, 197Tobin’s Q, 130trade partnership, 52uleg chili sauce, 1 AUTHOR INDEX IJBE VOLUME 2Achsani, Noer Azam, 177Andati, Trias, 52, 177Andihka, Galih, 208Arkeman, Yandra, 43Baga, Lukman M, 69Cahyanugroho, Aldi, 112Daryanto, Arief, 12David, Ajibade, 139Djoni, 122Fahmi, Idqan, 1Fattah, Muhammad Unggul Abdul, 61Hakim, Dedi Budiman, 187Harianto, 93Hartoyo, 101Homisah, 1Hubeis, Musa, 112Hutagaol, M. Parulian, 93Jaya, Stevana Astra, 93Juanda, Bambang, 52Kirbrandoko, 122, 208Manurung, E. Batara, 130Mukhlis Yusuf, Ahmad, 1Najib, Mukhamad, 165, 197Noor Yuliati, Lilik, 208Nugraha, Artadi, 23Nuryartono, Nunung, 151Oktaviani, Rina, 122Prasetyo, Andrie, 101Primadona, Fitry, 165Qaulan Tsaqiela, Bimahri, 43Ramadhan, Arfin, 82Ridho Nurrochmat, Dodik, 33Rifin, Amzul, 23, 151Rusolono, Teddy, 12Sanim, Bunasor, 43Saptono, Imam Teguh, 130Satria, Arief, 61Setiawan, Indarto, 197Simanjuntak, Mangatas, 12Siregar, Hermanto, 130Suharjo, Budi, 197Sukandar, Dadang, 187Sukardi, 23Sumarwan, Ujang, 33, 165Suprayitno, Gendut, 61Suwandi, Ruddy, 82Syahran, Rinaldi, 187Syarief, Rizal, 69Tinaprila, Netti, 101Trilaksani, Wini, 82Ulfah, Iffatul, 33Wahyudi, Imam, 151Widyatami, Sarah, 52Wijayanto, Hari, 112Wiska, Friesgina, 69Zen, Novian, 177</p

    Effect of <I>Andrographis paniculata</I> Leaf Crude Extract Against <I>Edwardsiella tarda</I> Bacteria and Histopathological Profile of the Liver of <I>Osphronemus gouramy</I> Juvenil

    No full text
    Highlight Research • Paniculata leaf crude extract has antibacterial compounds • Paniculata leaf crude extract can inhibit the growth of E. tarda bacteria • Gouramy liver infected by tarda bacteria undergoes degeneration, congestion, and necrosis • Treatment using paniculata leaf extract can improve Gouramy liver damage   Abstract Edwardsiellosis caused by bacterium E. tarda is a serious challenge faced by Gourami farmers. This study aimed to determine the antibacterial activity of A. paniculata leaf crude extract on the growth of E. tarda bacteria and its effect on the histopathology of gourami liver which was carried out in two stages. In the first stage, the active compound was identified in the leaves of A. paniculata followed by the Minimum Inhibitory Concentration (MIC) test at five different doses and two controls. In-silico test was conducted to determine the antibacterial activity of crude extract of A. paniculata leaf. In the second stage, the Lethal Dosage (LD50) and Toxicity (LC50) tests were carried out. Histopathological test of gouramy liver was carried out by taking the liver of fish that had been exposed to E. tarda bacteria. The active compounds contained in the crude extract of A. paniculata leaf are flavonoids, alkaloids, tannins, triterpenoids, and saponins. The Lethal Dosage (LD50) was 106 CFU/ml, and a toxicity test showed a dose of 250 mg/L caused the most death compared to other treatments. Histopathological test of gouramy liver showed that crude extract of A. paniculata leaf could improve liver function optimally at a dose of 300 (mg/L). The results of this study indicate that crude extract of A. paniculata leaf can affect the histology profile of gouramy liver and can cause toxicity if used inappropriately

    Aktivitas Antibakteri Ekstrak Buah Adas (Foeniculum vulgare, Mill) pada Vibrio harveyi dan Vibrio alginolyticus

    Full text link
    Evaluation of natural products as a safe and effective antimicrobial agent is a scientific strategy to treat the drug resistant pathogens. Fennel (Foeniculum vulgare Mill) is an herbal plant that has an active ingredient which is one of its benefits as an antibacterial material. In this study, water extract of fennel fruit determined the antibacterial activity against Vibrio harveyi and Vibrio alginolyticus using the Minimum Inhibitory Concentration Test (MIC) and paper disk diffusion method. The results obtained on the MIC, the smallest concentration inhibited the growth was 0,060 g/ml, for both bacteria. The variations on Paper Disk Diffusion Method were the concentrations of A (0.065 g/ml), B (0.070 g/ml), C (0.075 g/mL), D (0.080 g/ml), E (0.085 g/ml), F (0.090 g/ml) and Control (0.000 g/ml). The concentration of 0.090 g/ml had the highest inhibition zone diameter in 11.17 ± 0.5 mm (V. harveyi) and 12.53 ± 1.14 mm (V. alginolyticus). It can be concluded that the fruits of fennel (F. vulgare Mill) has a very important ecological role as an alternative treatment in controlling the spread of vibriosis caused by V. harveyi and V. alginolyticus.ABSTRAKEvaluasi produk alami sebagai agen antimikrobia yang aman dan efektif adalah salah satu strategi ilmiah untuk memerangi ancaman patogen resistan terhadap obat. Fennel, (Foeniculum vulgare Mill), umumnya dikenal sebagai adas, merupakan tanaman herbal yang memiliki bahan aktif yang salah satu manfaatnya adalah sebagai bahan antibakteri. Pada penelitian ini menggunakan ekstrak air dari buah adas untuk mengetahui aktivitas antibakteri terhadap Vibrio harveyi dan Vibrio alginolyticus dengan menggunakan metode uji Minimum Inhibitory Concentration (MIC) dan difusi cakram kertas. Hasil yang diperoleh pada uji MIC, konsentrasi terkecil untuk menghambat pertumbuhan adalah 0,060 g/ml, untuk kedua spesies bakteri. Variasi perlakuan pada uji cakram kertas yaitu konsentrasi A (0,065 g/ml), B (0,070 g/ml), C (0,075 g/ml), D (0,080 g/ml), E (0,085 g/ml), F (0,090 g/ml) dan kontrol (0,000 g/ml), hasil yang diperoleh adalah konsentrasi 0,090 g/ml memiliki diameter zona hambat tertinggi sebesar 11,17 ± 0,5 mm (V. harveyi) dan 12,53 ± 1,14 mm (V. alginolyticus), sehingga dapat disimpulkan bahwa buah adas (F. vulgare Mill) memiliki peranan ekologi yang sangat penting sebagai bahan pengobatan alternatif dalam pengendalian penyebaran penyakit Vibriosis yang disebabkan oleh V. harveyi dan V. alginolyticus

    Phytochemicals and The Ability of Plantago major Linn. Extract to Inhibit The growth of Aeromonas hydrophila

    Full text link
    Aeromonas hydrophila is a type of gram-negative bacteria that can harm humans and major animals that have poikilotherm properties such as fish and shrimp. These bacteria can cause haemorrhages in fish until death and causing fish farming production to failure. The use of medicinal plants has been trusted by people all over the world to overcome various disease problems, one of which is a disease caused by bacteria. Plantago major L. is known that able to inhibit the growth of both gram-positive and gram-negative bacteria. The purposes of this study were to identify the extracted compounds contained in Plantago major L., using FTIR and UV-VIS spectrophotometer and to evaluate antibacterial activity against A. hydrophila. The results of this study showed that crude extracts of Plantago major L. contained polar compounds such as phenols, flavonoids, saponins, and tannins. The presence of phenols and flavonoids was confirmed by the results of FTIR and UV-VIS. Furthermore, the crude extract of Plantago major L. significantly inhibited the growth of A. hydrophila (P <0.05)
    corecore