1,721,586 research outputs found
Powell, H F, VX60620
No full textThis record was harvested from a previous catalogue system and will be withdrawn in 2025. Information in this record may be superseded or incomplete. Visit this record in UMA's new catalogue at: https://archives.library.unimelb.edu.au/nodes/view/411464Surname: POWELL. Given Name(s) or Initials: H F. Military Service Number or Last Known Location: VX60620. Missing, Wounded and Prisoner of War Enquiry Card Index Number: 29422.227175
Item: [2016.0049.43728] "Powell, H F, VX60620
Promotional Culture and Convergence: Markets, Methods, Media
Full text linkThe rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions; how industries are adapting in the digital age to attract both audiences and advertising revenue; the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema
Hull, Robert N. -- 1953-66 -- Correspondence, Individual -- letter, 1955-06-27
No full textLetter from Powell, H. M. to Sabin, Albert B. dated 1955-06-27.Sabin Collection Fair Use Policy</a
Pleuropneumonia -- 1939-44 -- Other Diseases Researched, Miscellaneous -- letter, 1943-03-25
No full textLetter from Powell, H. M. to Sabin, Albert B. dated 1943-03-25.Sabin Collection Fair Use Policy</a
Pleuropneumonia -- 1939-44 -- Other Diseases Researched, Miscellaneous -- letter, 1943-03-09
No full textLetter from Powell, H. M. to Sabin, Albert B. dated 1943-03-09.Sabin Collection Fair Use Policy</a
Lépidoptères nouveaux du Maroc. Appendice : Une Zygène nouvelle [Lep. Zygaenidae], par H. Powell
No full textLe Cerf Fernand, Powell H. Lépidoptères nouveaux du Maroc. Appendice : Une Zygène nouvelle [Lep. Zygaenidae], par H. Powell. In: Bulletin de la Société entomologique de France, volume 39 (1),1934. pp. 11-13
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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