1,720,984 research outputs found
Informazioni addizionali sui display e percezione della scarsità relativa dei prodotti a scafale
No full textThis study will evaluate if and in which way, the perception of numerosity
of retail products on the shelf can be conditioned by supplying appropriate
additional information, under the shape of Pop material. In two
laboratory experiments, 382 participants had to order in terms of increasing
numerosity of items, three different images depicting three different
shelf displays. Each of these images had varying degrees of additional information.
As theoretically predicted, our study shows that (ceteris paribus,
and in particular, in presence of an identical number of items characterizing
each set) the estimate of product numerosity within the compared
sets decreases monotonically when the amount of additional information
on display increases. The introduction, and, a fortiori, the increase
of additional information to certain products within the decision-making
context is capable of generating an illusion of scarcity within these sets of
products. Recent studies have shown that in certain circumstances within
a product category, consumers choose the product characterized by a
higher degree of shelf-based scarcity. Our study highlights that judgment
of relative scarcity can be conditioned by using appropriate Pop material
on display. Such material can be used in order to generate an illusion of
scarcity within a category in correspondence with certain sub-categories.
Similarly, within a sub-category, an illusion of scarcity could be produced
in order to give certain brands advantages over others
Asimmetria percettiva del colore nel punto vendita: alcune implicazioni di merchandising.
No full textOn the Role of Contrast Polarity in Perceptual Organization: A Gestalt Approach
No full textIn this work we demonstrated, in the same scientific spirit as used by Gestalt psychologists, unique and effective properties imparted by contrast polarity in perceptual grouping and figure-ground organization. These unique properties have been demonstrated by putting contrast polarity against the Gestalt principles of visual organization, by extending the phenomenon of amodal completion to a new kind of contour-junction (the so-called I-junction) and, finally by demonstrating new functional effects under limiting conditions. Our result showed the domination of contrast polarity against all the Gestalt principles, T-junctions, and regularity. These results suggest that the reversed contrast accentuates and instills a phenomenal salience that triggers a process of object segregation and figure-ground segregation
Struttura e performance economico-finanziarie e commerciali dei produttori di formaggi ovini tipici della Sardegna
No full textCan your advertisement go abstract without affecting willingness to pay? Product-centered versus lifestyle content in luxury brand print advertisements
No full textAdvertising can focus on concrete product attributes or on lifestyle expressions and abstract
benefits. In the context of print advertising, the authors explore the relationship among
advertising style (product-based versus lifestyle-building), advertising language (abstract
versus concrete), and consumers’ willingness to pay through the lens of construal level
theory, providing insights for understanding and using the two strategies. The study found
that lifestyle branding was related to high language abstractness; product-based branding
was related to language concreteness; and construal level was a mediator, enhancing
willingness to pay when low. The use of abstract language and lifestyle-based advertising
therefore requires careful consideration.Advertising can focus on concrete product attributes or on lifestyle expressions and abstract benefits. In the context of print advertising for luxury brands, the authors explored the relationship among advertising style (product-based versus lifestyle-building), advertising language (abstract versus concrete), and consumers’ willingness to pay through the lens of construal level theory, which analyzes the way consumers interpret the brand. The study found that lifestyle branding was related to high language abstractness; product-based branding was related to language concreteness; and construal level was a mediator, enhancing willingness to pay when low. The use of abstract language and lifestyle-based advertising therefore requires careful consideration
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