1,720,953 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Marketing Plan for OÜ La Caramella
No full textTurunduse planeerimine hõlmab endas eesmärkide seadmist ja peamiste ülesannete planeerimist eesmärkide saavutamiseks. Turunduse planeerimise kõige tähtsamaks väljundiks on turundusplaan. Plaanil ei ole kindlat struktuuri, vaid lähtutakse ettevõtte iseärasustest. Turundusplaan koostatakse lühikeseks perioodiks (maksimum kolm aastat) ning seda täiendatakse ja selle toimivust kontrollitakse jooksvalt. Turundusplaan on suunatud eelkõige ettevõtte töötajatele. Tänu sellele saab turundusjuht anda edasi oma mõtteid ning muuta need kõigile töötajatele arusaadavaks. Turundusplaan paneb paika sihid ning nendeni jõudmise teed. Lõputöö käigus koostati turundusplaan aastaks 2020 ettevõttele OÜ La Caramella. Selle raames viidi läbi turuolukorra analüüs, kliendiuuring ja intervjuu ettevõtte omanikuga. Kliendiuuringust saadi olulist teavet potentsiaalsete klientide ja nende eelistuste kohta. Uuringus osales 253 vastajat, kellest suurem osa olid vanusevahemikus 20-29 aastat. Uuring andis kinnitust, et iluteenuste kasutamine on jätkuvalt populaarne ning iluteenuseid kasutatakse kord kuus või sagedamini. Peamiselt huvitavad kliente küüntehooldused ning juuksuriteenused. Lisaks sellele saadi uuringust teada, et ilusalongi valimisel on klientide jaoks oluline teenuse hind ja kvaliteet, kvalifitseeritud personali olemasolu ning nõuetekohase hügieeni hoidmine. Kliendiuuringu tulemusi saab ettevõte kasutada nii turundussõnumite koostamisel kui ka teiste juhtimisotsuste vastu võtmisel. Kliendiuuring, mikro ja- makrokeskkonna analüüs ning intervjuu olid aluseks turundusstrateegia valimisel ja turundusmeetmestiku välja töötamisel. Ettevõtte turundusstrateegia on turu laiendamise strateegia ehk olemasolevat teenust soovitakse pakkuda uutele kliendisegmentidele. Selle õnnestumiseks kasutatakse efektiivsemalt sotsiaalmeedia kanaleid ning soovitakse suurendada üldist tuntust. Turundusmeetmestiku loomisel oli aluseks 7-P kontseptsioon ehk kasutatakse teenuste, müügikanalite, müügitoetuse, hinnakujunduse, protsesside, personali ja füüsilise tõenduse meetmeid. Teenuste valikusse lisatakse ilupaketid, mis annavad kliendile võimaluse saada teenuseid soodsama hinnaga. Tänu sellele loodetakse meelitada nii uusi kui ka püsikliente tarbima rohkem kui ühte teenust OÜ La Caramella salongis. Hinnakujundusel lähtutakse põhimõttest, et konkurentidest kvaliteetsemat teenust pakutakse turuhinnast veidi kõrgema hinnaga. Lisaks hakatakse rakendama püsikliendiprogrammi, mis annab püsikliendile võimaluse kasutada erinevaid soodustusi ning pakkumisi. Peamiste müügikanalitena kasutatakse broneerimissüsteemi, Facebooki, Instagrami, OÜ La Caramella salongi ja Ilu Messi. Müügitoetuseks osaletakse Ilu Messil, mis toob kokku teenuste/toodete pakkujad ning lõpptarbijad. Mess annab ettevõttele võimaluse suhelda klientidega vahetult. Lisaks sellele hakatakse kaks korda aastas korraldama kõikidele kliendigruppidele suunatud kliendiõhtuid ühtse tunde loomiseks, klientidega suhtlemiseks ning nende koolitamiseks. Turundusmeetmestikule põhinedes koostati tegevuskava ja eelarve aastaks 2020. Tegevuskavas esitati planeeritavad turundustegevused ning vastutajad kuude kaupa. Olulisemad turundustegevused on kliendiõhtu korraldamine ja Ilu Messil osalemine. Mõlemad üritused annavad võimaluse suhelda kõikide kliendigruppidega, suurendada ühtekuuluvuse tunnet ning reklaamida ilusalongi ja selle teenuseid. Turunduseelarves esitati planeeritavad kulud ning seda täiendatakse jooksvalt tegelike kuludega. Planeeritud turunduskulud aastaks 2020 on 40 062€, millest kõige suurema osa moodustavad turundusega tegelevate töötajate palgad. Lõputöö ülesanded ja eesmärk said täidetud. Ettevõttele OÜ La Caramella koostati turundusplaan, mille käigus valiti sobiv turundusstrateegia, määratleti meetmed ning koostati tegevuskava ja eelarve. Turundusplaan on OÜ La Caramella jaoks rakendusliku väärtusega ning selle järgi hakatakse tegutsema jaanuarist 2020. Loodud turundusplaan on aluseks ettevõtte kõikide töötajate, kuid peamiselt turundusjuhi ning administraatori tööülesannete planeerimisel. Plaani toimivust kontrollib turundusjuht, kelle ülesandeks jääb ka jooksvate korrektuuride tegemine ja plaani täiendamine.The subject of this Final Thesis is the Marketing Plan for OÜ La Caramella. The volume of this work is 45 pages, which includes six tables and four figures. In addition there is a list of references and three annexes. A total 50 sources have been used in the work, four of which are in a foreign language. Marketing plan explains company goals, market situation, marketing strategies and marketing budget. Thorough micro and macro environment research is the basis for writing a marketing plan. It gives a good information to develop marketing methods and to make other business decisions. Because of that marketing plan is good for start-up companies and also for long-term companies. Making a marketing plan is topical for OÜ La Caramella because the company has recently expanded and is looking for opportunities to increase salons customer base. The objective of the Final Thesis was to compile a marketing plan for beauty salon OÜ La Caramella and find new ways to increase salons customer base. The following tasks were set in order to achieve the objective: • create a theoretical frame of the nature and compilation of marketing plan and introduce empirical research methodology; • formulate OÜ La Caramella marketing goals; • analyze micro and macro environment, compile SWOT-analysis and conduct market survey; • choose suitable marketing strategy and develop methods which will perform marketing goals; • compile marketing activity plan and budget for 2020. The research object is compositable marketing plan for OÜ La Caramella. Client research, interview with owner, observation in the salon and databases were used to collect data. A combined strategy was applied to carry out the empirical research, which means that a market research questionnaire was analyzed quantitatively, whereas the business environment, interview, observation and collected data were analyzed qualitatively. A deductive approach was used to analyze the results. The objective of the Final Thesis was achieved. The marketing plan for OÜ La Caramella was compiled and the company will start using it from January 2020
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
