692 research outputs found
Ključne dejavnosti na poti do priznanja Republike Slovenije za poslovno odličnost : diplomsko delo univerzitetnega študija
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NEW PRODUCT DEVELOPMENT FOR BRAND FITBUTIK
Get PDFPotreba po novih izdelkih in raznolikosti ponudbe je iz dneva v dan večja. Trgi se spreminjajo, konkurenca pa se veča. Podjetja se borijo za obstanek na trgu in se zavedajo, da je pomembno iskati nove zamisli za nove izdelke.
Da bi našli dobre ideje, je najprej potrebno dodobra preučiti ciljne trge oziroma potrebe kupcev in seveda ponudbo konkurentov. Zelo pomembno je, da najdemo izdelek, ki ga na trgu ni, in si ga kupci želijo. Poleg dobre ideje je nujno potreben pazljivo in skrbno načrtovan razvoj končnega izdelka. Potrebno je določiti dober asortiment, izbrati vabljivo in uporabno embalažo, določiti dobičkonosne cene in izbrati pravo pot za vstop na trg.
Podjetje Popolna reforma d.o.o., je razvilo lastno blagovno znamko, ki pa jo je potrebno dobro predstaviti na trgu. Potrebna sta čas in potrpežljivost, da kupci blagovno znamko spoznajo in ji začnejo zaupati. Največji izziv je kupce tudi obdržati in dolgoročno zadovoljevati njihove potrebe, zato so poiskali izdelek, ki ima dober potencial za nadaljnji razvoj, izdelek, ki s svojimi edinstveni lastnostmi zaenkrat še nima konkurence na slovenskem trgu.The need and diversity for new products in the retail, are increasing every day. Markets are changing and competitions is increasing. Companies are struggling for survival and they are very much aware how important it is, to always look for new ideas and new products.
To find good ideas it is necessary, to examine local markets along with costumer needs, and of course products in retail competition. It is very important, that we find a product that is still not launched on the market and costumers are asking for it. Besides good idea for the product, it is necessary to precisely plan development of the final product. It is necessary to establish a good assortment, choose a tempting and useful packaging, to determinate profitable prices and choose the right way to enter the market.
Company Popolna Reforma d.o.o. has developed its own brand, which should also be well presented on the market. It takes time and patience, that the costumers get to know new brand, and begins to trust it. The biggest challenge is to keep exiting customers and meet they needs in long term. There fort he found and established a product that has very good potencial and with almost no competition on the Slovenian market
SIST ISO 26000:2010 AS A TOOL FOR IMPLEMENTING CORPORATE SOCIAL RESPONSIBILITY INTO COMPANY
Get PDFPodjetja se v današnjem času zavedajo, da sam dobiček ne pomeni tudi uspešnosti. Zaradi pritiska družbe, okoljskih problematik in fluktuacije zaposlenih so primorana začeti razmišljati o svojih vplivih znotraj in zunaj podjetja. Posledično se morajo obnašati odgovorno in etično. Družbena odgovornost podjetja je pojem, ki se ga danes veliko ljudi zaveda in skuša vpeljati v svoje poslovanje. Namen magistrskega dela je, spoznati omenjeni koncept in različne poglede znanstvenikov nanj. Na podlagi pereče tematike organizacija ISO v letu 2010 objavi mednarodni standard ISO 26000:2010, ki ponuja smernice za vpeljavo družbene odgovornosti. Standard skozi delo tudi podrobneje spoznamo. Za lažje razumevanje družbene odgovornosti in njeno vpeljavo v podjetje smo pripravili tudi analizo skladnosti s standardom SIST ISO 26000:2010, da ugotovimo, ali je primerno managersko orodje in kakšne so njegove omejitve. Družbeno odgovornost podjetja lahko uspešno uvedejo v podjetje, s pomočjo standarda SIST ISO 26000:2010. Standard ponuja smernice za področja, na katera je potrebno preusmeriti pozornost, da družbeno odgovornost integriramo v poslovanje. Zaradi svoje splošne sestave, pa je primeren za vse vrste in velikosti organizacij. Opozarja na pomembnost vključevanja zunanjih in notranjih deležnikov, ki so pomembni pri družbeno odgovornem ravnanju in podpori, ter spodbuja k rednem poročanju o napredku družbene odgovornosti podjetja.Today, companies are aware that the profit itself does not mean success. Due to the pressure of society, environmental issues and fluctuation of employees, they are forced to start thinking on their influence inside and outside the company. Therefore, they must behave responsibly and ethically. Corporate social responsibility is a concept that many people today are aware of and are trying to implement it in their business. In the master\u27s thesis, we learn about the concept and different views of scientists on it. In 2010, based on a pressing issue, organization ISO publishes international standard ISO 26000:2010, which offers guidelines for introducing social responsibility. During this thesis, we meet standard more detailed. In order to facilitate understanding of social responsibility and its introduction into the company, we have prepared a compliance analysis with the standard SIST ISO 26000:2010 in order to determine whether it is an appropriate management tool and what are its limitations. Corporate social responsibility can be successfully introduced to the company, using the standard SIST ISO 26000: 2010. Standard provides guidelines for the areas, to which attention needs to be shifted to integrate corporate social responsibility into business. Due to its general structure, it is suitable for all types and sizes of organizations. It draws attention to the importance of involving external and internal stakeholders, which are important in socially responsible behaviour and support and encourages regular reporting on the progress of corporate social responsibility
Institutionalizing ASEAN: celebrating Europe through network governance
No full textThis article provides a new piece for two of the puzzles of institutionalized cooperation in Association of Southeast Asian Nations (ASEAN). First, with regard to the organization's four decades of existence, there has always been a marked gap between ASEAN's rhetorical goals of cooperation and its actual achievements. What explains these systematic failures of implementation? Second, from the outset, ASEAN was criticized for its light institutionalization, which failed to deliver the substantial cooperation goals. Despite selected institutional reforms, ASEAN's autonomy has not increased remarkably and it has not made any major institutional innovations. Why does ASEAN design institutions it does not use? Why does this transformation gap occur? The author suggests a sociological institutional explanation and argues that major impulses for cooperation have come from outside Southeast Asia, most importantly from Europe. By mimicking the European integration process, ASEAN member states have effectively created an isomorphic organization. The Association's institutional development reflects a concern for international legitimacy and less an objective functional demand arising from the specific interactions of member states. This copying process has led to network governance within the organization
The Vietnamese Theatrical Tradition in the Plot of Monsun, by Anja Hillin
Get PDFFrom the dramatic text Monsun by the German author Anja Hilling, this article analyzes the construction of a plot using elements of the Asian theater, in this specific case the Vietnamese tradition, identifying its presence inthe structure beyond the constant references to the context of that country, starting with the title of the play itself and the trip of one of the characters to Vietnam.A partir do texto dramático Monsun, da autora alemã Anja Hilling, este artigo analisa a construção de uma trama que se utiliza de elementos do teatro asiático, neste caso específico a tradição vietnamita, identi cando a sua presença na estrutura, além das men- ções constantes ao contexto daquele país, começando pelo próprio título da peça e pela viagem de uma das personagens ao Vietnam. 
Discussing Anja Štefan`s fairytales in the first year of primary school
Get PDFFairytales are an indispensable part in children's lives. They stimulate the development of imagination, fantasy; they help to enrich children’s vocabulary and with expressing feelings. There are different types of fairytales and it is very important that children get to know the variety of them. I firstly presented a youth author Anja Štefan and her literary works in my diploma paper. Later on I continued with the presentation of youth literature and I defined the theory of a fairytale, wrote about the origin, its meaning and classification of fairytales which I have also described in greater detail. I stated and described authorial prose work of Anja Štefan: picture book Lešniki, lešniki and classic fairytales Kotiček na koncu sveta, Melje, melje mlinček and Štiri črne mravljice, which can be defined as animal fairytales. I was interested in the receptive development of children in the period of intuitive intelligence, which I thoroughly described. In the empirical part of my diploma I wrote lesson plans for discussing and teaching three Anja Štefan’s animal fairytales in the first grade of primary school. 25 children took part in the research. I found out that pupils distinguish between real and unreal life (imaginative life), they are capable of identifying themselves with a literary person and they perceive animals as literary persons and they identify themselves with them
Correction to: Predicting the effectiveness of protected areas of Natura 2000 under climate change
No full textIn the original publication of this article (Nila & Hossain, 2019), co-authors ‘Carl Beierkuhnlein, Anja Jaeschke and Samuel Hoffmann’ need to be added to the author list
Koraki slovenskih organizacij proti poslovni odličnosti
Get PDFThis research was carried out among the winners of the Slovenian business excellence prize (PRSPO), finalists and those who received special diplomas as a recognition level reached by applicants in implementing the business excellence model. Based on the findings of the research, we defined eight steps that organizations can consider as a guide on the path towards excellence.
The purpose of the study was to examine how the previous winners of the PRSPO began their journey towards excellence, which were the key factors, what problems they encountered and how they managed to win the diploma or award.
The analysis of the survey showed that the ISO 9001 standard is considered a first step towards the Slovenian business excellence award - in fact, it is a prerequisite for further improvements in the organization. The second step involves top management commitment and support for the introduction of excellence into business processes. The top management, in cooperation with all the employees, defines the areas for improvement and also confirms the method of implementation, both conceptually and financially. It is also necessary to take environmental aspects into consideration, which is provided by a third step along with the introduction of the ISO 14001. Once an organization defines the processes, it begins to introduce the business excellence model in the fourth step and carries out the self-assessment process. The key opportunities for improvement identified by the self-assessment process are further introduced in the business. In doing so, the organization can use various quality management approaches (the fifth step) and the first application for the PRSPO. In the sixth step, the organization encourages its employees to follow continuous education and innovation and, in the seventh step, participates again in the competition for the Slovenian business excellence award. As the required business excellence level is achieved, the organization receives the award for business excellence (PRSPO).Med desetimi dobitniki Priznanja RS za poslovno odličnost (PRSPO), finalisti ter dobitniki posebne diplome za razpoznaven napredek pri uvajanju modela poslovne odličnosti je bila izvedena raziskava, na podlagi katere smo definirali osem korakov, ki jih organizacije lahko upoštevajo kot vodilo na poti proti odličnosti. Namen raziskave je bil ugotoviti, na kakšen način so dosedanji dobitniki PRSPO začeli svojo pot k odličnosti, kateri dejavniki so bili po njihovem mnenju ključni in kako jim je uspelo osvojiti diplomo oziroma priznanje. Raziskava je pokazala, da je standard ISO 9001 prvi korak na poti k PRSPO, pravzaprav je predpogoj za nadaljnje izboljševanje v organizaciji. Drugi korak je zavezanost in podpora vodstva k odličnemu poslovanju. Vodstvo, v sodelovanju z vsemi zaposlenimi, definira področja, ki jih je potrebno izboljšati in tudi potrdi način izvedbe, tako idejno kot tudi finančno. Pri tem mora upoštevati tudi okoljevarstvene vidike, ki jih predvideva tretji korak z uvedbo standarda ISO 14001. Potem, ko organizacija definira procese, začne v četrtemi koraku z uvajanjem modela poslovne odličnosti ter s postopkom samoocenjevanja. Ključne možnosti za izboljšave, ki jih prepozna s samoocenjevalnim postopkom, tudi uvede v poslovanje. Pri tem si lahko pomaga z različnimi pristopi managementa kakovosti (peti korak) ter z oddajo prve vloge za priznanje. V šestem koraku organizacija spodbuja zaposlene k stalnemu izobraževanju in inovativnosti ter v sedmem koraku ponovno sodeluje za PRSPO. Ko doseže zahtevano stopnjo odličnosti poslovanja, priznanje tudi prejme (osmi korak)
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