1,721,058 research outputs found
A Land for All Season: The Effect of Travelers’ Orientation on Awareness, Satisfaction, Place Image, and Travelers’ Loyalty(1st Edition)
Full text linkConnecting Tourist Experiences to Places Pantea Foroudi, Chiara Mauri, Charles
Dennis, T C Melewar ... Two texts can be considered as seminal contributions to
the place branding literature, both published in 2002: the book Destination
Branding, edited by Morgan, Pritchard and ... The authors of the first book are two
academicians and one practitioner (Pride); the editor of the special issue (Anholt)
, ..
A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION
No full textOrganisations encourage shareholders to invest in the place and the place audience relies on place reputation when making investment decisions and product choices. Given the significance of the place branding and place heritage and building upon the evidence discussed, this research is one of the first attempts at collecting empirical evidence that seeks to prove that a favourable place branding and place branding heritage influence a favourable place image and favourable place reputation. This study aims to explore employees and visitors/consumers’ perceptions and practices regarding the place branding and the main factors that influence place branding suitability at a visitor/consumer/employee level. By achieving these objectives, it is expected that the investigation will add to current knowledge about the place branding and provide practical insights to managers and decision-makers. Based on the research objectives of this study, three overall research questions are: (i) What are the factors that influence place branding favourability, (ii) What are the main influences of place heritage favourability on favourable place branding?, and (iii) What are the main influences of place branding favourability on favourable place image and favourable place reputation?
This research addresses the general goals: first, it explores the concept of the place branding and its dimensions. Second, it identifies the factors that are most likely to have a significance influence on the favourable place branding (antecedents of the
favourable place branding). Third, it develops and empirically assesses a model concerning the relationships between favourable place branding, its antecedents and its consequences. Fourth, it examines the influence of the favourable place heritage on place branding. Finally, it investigates the impact of the favourable place branding on favourable place image and favourable place reputation (consequences of the favourable place branding). Despite the potentially significant role of the favourable place branding, little empirical research has examined how the favourable place branding exposes corporations and their members to far greater scrutiny. Creating a employee/consumer/visitor level model based on attribution theory demonstrates the issues retailers face in relation to place branding: (i) the association between the place branding concept and its elements that foster or discourage; (ii) its benefits or outcome for place; (iii) the relationships between other theoretically and empirically identified variables. In order to fill this gap in the academic literature, prior studies and the insights gained from current field research were reviewed. The model and various propositions developed thereafter, merit further study
Digital Transformation and Corporate Branding: opportunities and challenges for identity and reputation management
No full text
Enhancing Customer Engagement Through Artificial Intelligence Authenticity
Full text linkData Availability Statement:
The data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.Supporting Information is available online at: https://onlinelibrary.wiley.com/doi/10.1111/jpim.70008#support-information-section .Summary:
• Our study shows that designing authentic AI systems can significantly enhance customer engagement by building trust, raising performance expectations, and encouraging users to invest effort, especially in high-stakes sectors like healthcare.
For managers, this means going beyond efficiency to focus on relationship-building.
• Authentic AI should blend functional traits (accuracy, credibility) with emotional traits (realism, connectedness, social presence, and individuality) to align with evolving customer expectations.
Managers can achieve this by personalizing interactions based on customer history, enabling AI to recall previous conversations, and adapting tone to emotional cues to create a sense of continuity and care.
• Tailoring which authenticity components to emphasize (e.g., credibility in healthcare, social presence in retail) and ensuring regular audits, updates, and human oversight can improve engagement, build loyalty, and deliver stronger returns on AI investments.Given the limited research on the factors and mechanisms underlying artificial intelligence (AI) authenticity, we examine its use in fostering breakthrough knowledge and enhancing customer engagement. We devised a robust model grounded in mind perception and social exchange theories, with a focus on the outcomes of AI authenticity. Tested across 452 virtual health home stations, the findings reveal that both performance expectation and effort expectation serve as mediators between AI authenticity and customer engagement. This research provides managers with comprehensive insights into the defining attributes and operational mechanics of AI authenticity, thereby highlighting its critical importance in boosting customer engagement.The authors received no specific funding for this work
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
No full textLeveraging digital capabilities for ESG performance: The mediating roles of innovativeness and resilience in the UK healthcare sector
Full text linkData availability:
Data will be made available on request.This study examines the extent to which digital business capabilities (DBCs) influence B2B firms' environmental, social, and governance (ESG) performance, and explores the mediating roles of business model innovativeness (BMI) and organisational resilience (OR) in this relationship. In addition, it investigates the moderating effects of absorptive capacity (AC) and market dynamism (MD), offering insights into how internal and external conditions shape the DBC–ESG performance linkage. Drawing on empirical data from managers in the UK healthcare sector, the study finds that while DBCs may not directly impact ESG outcomes, they play a crucial enabling role by positively influencing internal capabilities such as innovativeness and resilience. The direct DBC–ESG link is not significant in the pooled sample, but does emerge in the B2B healthcare context, while the most consistent pathway is the indirect effect through resilience. Furthermore, firms with higher levels of AC are better positioned to leverage digital capabilities for innovation. However, the positive effect of resilience on ESG performance is weakened under conditions of high MD. This study contributes to the literature on the drivers of ESG performance by elucidating how firms can manage ESG practices through the interplay of digital capabilities, innovation, and resilience
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Corporate e-communication
No full text
Purpose
The purpose of this paper is to examine the influence of corporate logo in organisations’ development of corporate e-communication.
Design/methodology/approach
This research model was designed based on previous studies on corporate logo, its antecedents on e-communication, corporate image and corporate reputation. Online survey was conducted for consumers and followers of the shopping social networking platforms (Facebook and Twitter) in Colombia.
Findings
Taking into account previous corporate constructs theories, the authors propose a new conceptual framework to explain how corporate e-communication interacts within an organisation’s structure and also to show that the consumer’s interaction in corporate e-communication platforms is based on the corporate logo perception held by consumers; as a consequence, the corporate reputation is affected.
Originality/value
This study contributes to the understanding and expansion of the organisation’s structure by introducing a new corporate construct, named “corporate e-communication”, defined as the digital interaction that an organisation has with its stakeholders; it involves everything it says, shows and does. However, there are a few other areas of concern with regard to consequences related to corporate image and corporate reputation, particularly in Colombian retail setting.
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