1,720,966 research outputs found
THE ROLE AND IMPORTANCE OF THE STRATEGIC PLANNING IN BANK MARKETING
Get PDFThe paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program. In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation). Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility.marketing plan; marketing planning; strategic planning; tactical planning; marketing program; higher organizational level; unit level strategic; operational level
The role and importance of the strategic planning in bank marketing
Get PDFThe paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program.
In this context, the author emphasize the strategic marketing planning process and its implementation stages (defining the specific mission, environmental analysis, formulation of objectives, strategies, action plans and programs, implementation, testing, overhaul and performance evaluation). Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational level, strategic unit level and operational level and the criteria considered in formulating objectives: acceptability, flexibility, motivating character, clarity, feasibility and compatibility
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Strengthening the health and bioproductivity of laying hens as a result of the use of the autochthonous product ZooBioR
No full textFişierele ataşate: Teza de doctor & Rezumatul tezei de doctor. (Ro)Scopul cercetării: Elucidarea caracterului acţiunii produsului ZooBioR asupra creşterii şi exploatării găinilor ouătoare în vederea ameliorării sănătăţii şi fortificării potenţialului bioproductiv, cât şi asupra statusului fiziologo-metabolic (sânge, ser sanguin, muşchi, ficat, ouă), şi elaborarea procedeului de fortificare a sănătăţii şi potenţialului bioproductiv la aceste păsării. Obiectivele lucrării: Aprecierea toleranţei produsului ZooBioR şi a acţiunii lui asupra parametrilor clinico-hematologici, metabolismului şi stării funcţionale a ficatului la găinile-ouătore; Evaluarea acţiunii ZooBioRului asupra producţiei de ouă şi parametrilor morfometrici ai acestora; Investigarea în ţesutul hepatic și muscular a metabolismului proteic și gluidic şi a sistemului tripsină-antitripsină la găinile-ouătoare; Stabilirea dozei de administrare a ZooBioRului la găini în prima perioadă de ouat.Purpose. To investigate the action of ZooBioR on health, clinical haematological status, basal metabolism, liver function, egg production in hens. Objectives: Tolerance of ZooBioR by laying hens; To determine the action of ZooBioR on clinical and haematological parameters, metabolism and functional state of the liver in hens; to evaluate the action of ZooBioR on egg production and morphometric parameters; to investigate protein and carbohydrate metabolism in liver and muscle tissue; to investigate the trypsin-antitrypsin system in hens; to determine the contribution of the investigated indicators to the dose of ZooBioR in hens during the first laying period
The importance of finance and banking marketing in the present conditions
Get PDFTaking into consideration the complexity and dynamics of economic and social life, in general, and especially actual environment which the economic entities and, particularly, the financial and economic crisis facing humanity, the role and the importance of marketing in the financial-banking activities is growing. This role is referring at: actual economic and social dynamism, providing financial and banking liquidity, managing financial and banking risk and customer operations. Responsible for the increased importance of the current banking and financial marketing are factors such as: significant increase in the services sector, in general, and banking one, in particular; complexity and dynamic of marketing environment, especially, the banking sector, increased competition regarding this area and, not least, the effects of the current crisis. In such a context, significant efforts are required towards the improvement of marketing activity, both macroeconomic and banking units in each part
Aspects of the mineral metabolism in hens, treated with the BioR product in an implementation study
Get PDFObiectivul studiului s-a axat pe influenţa exercitată de remediul medicamentos, autohton – ZooBior, utilizat într-o cercetare de implementare asupra sănătăţii şi parametrilor marcher ai metabolismului mineral la găinile tinere, exploatate în condiţii intensive de fabrică avicolă
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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