1,720,969 research outputs found
Sistema distributivo multicanale e franchising nel settore della moda - Il caso Patrizia Pepe
No full textL’elaborato presentato rappresenta un’analisi approfondita del sistema distributivo dell’azienda di moda “Patrizia Pepe”. Tali analisi è stata svolta in seguito ad una esperienza semestrale all’interno dell’azienda stessa.
Nella prima parte dell’elaborato si trova un’introduzione relativa all’azienda (partendo dalle collezioni e arrivando fino alla comunicazione) e al settore moda, caratterizzato da numerose peculiarità, come ad esempio la tipica ciclicità del prodotto che realizza.
Successivamente viene analizzata in maniera dettagliata ogni singola modalità distributiva utilizzata dall’azienda sia all’interno del comparto vendita retail (retail, outlet , e-commerce) che quello wholesale (distributori, agenzie, showroom). Inoltre viene presentato un approfondimento sulla modalità distributiva del franchising, particolarmente utilizzata dall’azienda in questione, evidenziandone caratteri legislativi, vantaggi, svantaggi e elementi caratteristici in merito alla realtà Patrizia Pepe, con specifico riferimento ad una zona molto particolare come quella del Medio Oriente (analisi del negozio in franchising di Beirut).
Infine si analizza come l’azienda riesca a gestire in maniera efficiente la multicanalità distributiva
Patrizia Pepe: Unconventional Innovaton and Integration in Fashion Supply Chain
No full textTessilform is an Italian medium sized enterprise producing clothing, footwear, bags and accessories for young women, men and girls under the brand Patrizia Pepe, and can be considered a best practice for its positive financial performance, attained through a unique proactive and reactive intelligence system for approaching innovation with an obsession with details. Tessilform company is an organization permeated by creative thinking, that could be defined as a thinking organization. Its dynamic hybrid business model is a flexible lean and agile integrated system. Fast and flexible capabilities permeate its entire supply chain, with a joint focus on continuous supply chain process innovation, to deliver high quality products and customer service levels. The supply chain collaboration in trying and experimenting new solutions, enables the fast adoption of new technologies together with its supply chain partners. This approach to process innovation, called collaborative experimentation, drives to a more flexible supply chain, that easily reacts to change and is able to quickly respond to new trends and market challenges. Patrizia Pepe’s case study explains ‘unconventional’ innovation as composed by three dimensions: being a thinking organization; evolving an integrated system as business model; continuously innovating processes, including collaborative experimentation with supply chain partners. In this chapter, we review this case story and vision, supported by the leaders’ words, to discover the real roots of their particular ‘unconventional’ innovation approach that drives their success
Lo Scheduling dei Contenuti come Leva di Gestione della Instagram Community nel Settore del Fashion: Il caso Patrizia Pepe.
No full textIl presente lavoro di tesi è stato sviluppato dal candidato durante il lavoro svolto come Data Analyst presso InTarget Group Srl, all’interno del team di Web Reputation e Social Media Analytics.
Lo studio analizza in particolare Instagram come strumento di marketing per la creazione della awareness e della loyalty di un brand.
Inizialmente, tramite lo studio della letteratura, sono stati descritti l’evoluzione del processo di acquisizione del cliente nell’epoca digitale, gli impatti generati sulle leve del marketing mix tradizionale, il contributo dei Social Media nei processi aziendali e il ruolo di Instagram all’interno del customer journey.
Successivamente, attraverso il caso di studio Patrizia Pepe, è stato analizzato come il monitoraggio delle performance del canale e l’analisi del contesto competitivo in cui opera il brand consentano di migliorare i risultati raggiunti nella propria comunicazione su Instagram.
Lo studio ha dimostrato che la gestione del canale costruita attraverso una strategia di scheduling basata sui dati è fondamentale per il raggiungimento degli obiettivi di marketing ed è un fattore discriminante per competere all’interno del mercato, in particolare nel settore del fashion caratterizzato da un numero estremamente elevato di player.
L’utilizzo delle nuove linee guida nei successivi tre mesi ha portato ad un incremento del +50% nella crescita giornaliera della community, un incremento del +55% nelle performance medie delle pubblicazioni e una riduzione dei contenuti giornalieri pubblicati del -17%
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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