1,720,962 research outputs found
Marketing, creatività e innovazione
No full textDopo aver sinteticamente analizzato il processo di creazione di valore nella prospettiva delle relazioni di mercato, e il ruolo centrale che la creatività e l’innovazione svolgono in tale processo, il saggio propone una sintetica rassegna dei principali approcci alla creatività finalizzati allo sviluppo di innovazioni, nonché delle tecniche e degli strumenti utili a supportarne l’applicazione in differenti contesti di analisi. Ciò al fine di evidenziare le peculiarità del lavoro di Goldenberg e Mazursky, che presentano una teoria ricca di interessanti implicazioni manageriali e di ricerca, di fondamentale rilevanza non solo nell’ambito del processo di sviluppo di nuovi prodotti, ma anche per la generazione di significative innovazioni nella comunicazione e in tutte quelle attività aziendali che richiedono un sostanziale sforzo creativo, focalizzato in modo specifico al raggiungimento di un obiettivo strategico chiave
The impact of new brand co-creation perspectives on the Resource-Based Management model
No full textThe model of Resource-Based Management (RBM) considers central to value creation the developing of company’s knowledge and trust resources, starting from the existing intangible resource stock. About thirty
years after the first founding contributions on the subject, provided by Salvatore Vicari, the paper aims to adapt the model with reference to trust resources. These resources are now affected by the changes prompted by the emergence of new perspectives of brand co-creation, accelerated by rising consumer power and user-
generated media and content in the digital environment. The conceptual paper thus focuses on the impact of emerging brand perspectives on: (a) developing company’s trust resources, supported by beneficial behaviour of stakeholders; (b) destroying of these resources, as a result of both hostile behaviors by some actors (anti-brand communities, haters, crackers) and concurrent loss of brand control by the companies
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
La produzione di conoscenza manageriale tra rilevanza, metodo ed etica: questioni aperte dai contributi di Salvatore Vicari
No full textIl prof. Vicari, accanto allo studio di numerosi fenomeni aziendali, ha sempre coltivato in parallelo una lucida riflessione sullo status, le caratteristiche, i limiti e l’evoluzione degli studi sull’impresa e sul management. Tale riflessione si è intensificata negli ultimi anni, da un lato, per una fisiologica tendenza degli studiosi dotati di buon senso ad interrogarsi, man mano che passa il tempo, sul significato e sulla natura della propria attività e, dall’altro, per effetto del cambiamento cui è stata sottoposta la ricerca economico-aziendale italiana a seguito dell’apertura al contesto internazionale. Partendo dalla dialettica tra rigore e relevance, tale percorso ha portato Vicari ad indagare le radici epistemologiche delle discipline manageriali ed a riflettere sul significato di una ricerca manageriale scientificamente valida, ma nello stesso tempo utile per i manager e responsabile verso sé stessa e la società. Diverse sue riflessioni sono state pubblicate sulla rivista Sinergie, oltre che su riviste nazionali ed internazionali. Nel capitolo che si propone, l’idea è di ripercorrere le principali tappe del pensiero di Vicari sull’argomento, anche in controluce al più recente dibattito internazionale, mettendo in evidenza come, nel caso delle discipline manageriali, il cambiamento abbia questa volta investito non tanto le imprese quali oggetto di indagine ma i ricercatori stessi
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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