10 research outputs found
Publishing, Bootlegging, Piracy and the Public in Nigeria
No full textThe publishing of educative materials, fictional and non-fictional books, bulletins, magazines, and newspapers is all for disseminating information to targeted readers. The importance of books and other types of publications to individuals and a nation cannot be overemphasised. Thus, due to how important publishing is, bootlegging, which is the synonym of piracy, was examined in this study. The study examined how bootlegging affects publishing, and if the public is aware of public relations as a body that can curb piracy. However, the Excellence Theory, propounded by James Grunig, was adopted with a random sampling method using survey design. More so, a total of 200 questionnaires were retrieved from the respondents out of 250. The study used Statistical Package for the Social Sciences (SPSS) to code the respondents' data. According to the findings, both teachers and students are unaware of Public Relations’ function in the publishing industry while the respondents mostly mentioned the government as the body responsible for curbing bootlegging, and that was because the public has limited knowledge on how Public Relations can effectively curb bootlegging in the publishing industry. Thus, this study recommends that the public should be made aware of the functions of Public Relations. Likewise, the publishing industries should not rely only on the government to curb piracy, but they should seek Public Relations agencies' services to curb piracy effectively
Awareness and Education on Viral Infections in Nigeria Using Edutainment
No full textResearches in clinical and medical science have shown that Human Immunodeficiency Virus (HIV), Hepatitis B, and to some extent Hepatitis C viruses, constitute a major public health challenge in the Sub-Saharan Africa. This is without prejudice to the Ebola virus disease (EVD) that is more deadly than the other three put together, and had affected some countries in West Africa- Liberia, Sierra Leone and Guinea. There is little awareness and education via the mass media on some common viral infections in Nigeria like Hepatitis compared to HIV. Therefore, there is dire need for information, sensitisation and education on the viruses, means of transmission, preventive measures and also therapy. Edutainment is the fusion of education into entertainment programming which can come in form of drama, music, poetry and lots more, and it had been used as a platform to create awareness for positive reproductive health and HIV/AIDS by leading health organisations like WHO, USAID, DFID, SFH, and UNFPA. This paper therefore, examines why edutainment should be used and how it can be used to educate media audience in Nigeria on some viral infections that pose serious health risks and how they can live healthy lives. </jats:p
Public Perception of Network Marketing, Marketing Communication, Hereditary Consumption of Herbal Remedies in Nigeria and Zambia
No full text: This study examined citizens’ awareness of network marketing communication and its influence on hereditary consumption of herbal remedies. Two key objectives of the study was to investigate the citizens’ awareness of network marketing; and investigate the people’s assessment of the influence of marketing communication on their inherited consumption of herbal remedies. Consumer Perception Theory, Individual Differences Theory and Uses and Gratification Theory were combined to provide a wholesome platform for executing the research. A quantitative survey design using the questionnaire instrument was deployed in Alimosho and Ado-Odo Ota in Nigeria. Lusaka and Kabwe districts in Zambia. The two areas are metropolitan, industrial hubs; densely populated by people from different parts of the countries. 460 copies were distributed to a sample size relative to each country using the Taro Yamane formula. Purposive and random sampling techniques were used to select the countries, research locations within each country and the respondents. Designed questionnaire was applied successfully on 250 Nigerians and 196 Zambians. Results show a high awareness of network marketing communication of herbal remedies in both countries. A vast majority have consumed herbs at one time or the other without necessarily being influenced hereditarily. Nigerians and Zambians show more similarities than differences on the subject matter; prompting the recommendation of an African agency which would harvest and support the promotion of herbs in traditional Medicare
Medical apps for reproductive health practices: Uses and implications for supporting sustainable development in Nigeria
No full textBackground:Empirical investigations on the adoption of selfcare medical apps for reproductive health services among women are not popular in literature and rarely dicussed openly. Objective:This study evaluated the uses of medical apps for reproductive health practices among women in Nigeria. Method:Quantitative questionnaire approach was adopted among randomly selected 340 urban literate women in prime reproductive age (15-35 years) in Ota Community. Results:The study identified three predominant disproportionately used of selfcare healthapps: My Fitness Pal (23.7%), Flo (22.2%) and my Calendar (17.8%). Common selfcare practices are pregnancy test, weight management, but infection test was low (6.5%).Conclusion:The study concludes that the use of selfcare medical apps that could aid early discovery of health challenges are not common in the study location. The authors recommended the use and training on these apps as crucal part of women’s reproductive healthcare services to achieve healthy lives and reduction in maternal and infant morbidities
ICT Leapfrogging and Economic Growth Among SAARC Economies: Evidence From Method of Moments Quantile Regression
No full textICT “leapfrogging” is when developing economies adopt the use of technology to jumpstart
their development agenda. This study positions the 2030 United Nations
Sustainable Development Goal 8 to test the leapfrogging hypothesis on eight SAARC
economies (Afghanistan, Bhutan, Bangladesh, India, Maldives, Nepal, Pakistan, and Sri
Lanka) from 2000 to 2020. We examine if the hypothesis holds using an unbalanced
panel data on real per capita GDP and four ICT indicators (mobile phones, fixed
telephones, fixed broadband, and Internet users). We deploy panel spatial correlation
consistent (PSCC) and method of moments quantile regression (MM-QR) techniques.
The MM-QR offers more reliable results than PSCC because it takes into account the
conditional heterogeneity issues that are understated. The general consensus indicates
that ICT (individual indicators and composite index) exerts a statistically significant
positive effect on economic growth mostly at the 1% level. However, the MM-QR
reveals that: (1) the leapfrogging hypothesis holds for mobile phones and composite
index models; (2) the hypothesis holds only at the lower quantiles of fixed broadband
model; and (3) mobile phones show the largest increasing leapfrogging effect of
0.034%, 0.052%, 0.082%, and 0.099%, respectively. Policy recommendations are
discussed
ICT Leapfrogging and Economic Growth Among SAARC Economies: Evidence from Method of Moments Quantile Regression
No full textICT “leapfrogging” is when developing economies adopt the use of technology to jump-start their development agenda. This study positions the 2030 United Nations Sustainable Development Goal 8 to test the leapfrogging hypothesis on eight SAARC economies (Afghanistan, Bhutan, Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka) from 2000 to 2020. We examine if the hypothesis holds using an unbalanced panel data on real per capita GDP and four ICT indicators (mobile phones, fixed telephones, fixed broadband, and Internet users). We deploy panel spatial correlation consistent (PSCC) and method of moments quantile regression (MM-QR) techniques. The MM-QR offers more reliable results than PSCC because it takes into account the conditional heterogeneity issues that are understated. The general consensus indicates that ICT (individual indicators and composite index) exerts a statistically significant positive effect on economic growth mostly at the 1% level. However, the MM-QR reveals that: (1) the leapfrogging hypothesis holds for mobile phones and composite index models; (2) the hypothesis holds only at the lower quantiles of fixed broadband model; and (3) mobile phones show the largest increasing leapfrogging effect of 0.034%, 0.052%, 0.082%, and 0.099%, respectively. Policy recommendations are discussed.</p
ICT Leapfrogging and Economic Growth Among SAARC Economies: Evidence from Method of Moments Quantile Regression
No full textICT “leapfrogging” is when developing economies adopt the use of technology to jump-start their development agenda. This study positions the 2030 United Nations Sustainable Development Goal 8 to test the leapfrogging hypothesis on eight SAARC economies (Afghanistan, Bhutan, Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka) from 2000 to 2020. We examine if the hypothesis holds using an unbalanced panel data on real per capita GDP and four ICT indicators (mobile phones, fixed telephones, fixed broadband, and Internet users). We deploy panel spatial correlation consistent (PSCC) and method of moments quantile regression (MM-QR) techniques. The MM-QR offers more reliable results than PSCC because it takes into account the conditional heterogeneity issues that are understated. The general consensus indicates that ICT (individual indicators and composite index) exerts a statistically significant positive effect on economic growth mostly at the 1% level. However, the MM-QR reveals that: (1) the leapfrogging hypothesis holds for mobile phones and composite index models; (2) the hypothesis holds only at the lower quantiles of fixed broadband model; and (3) mobile phones show the largest increasing leapfrogging effect of 0.034%, 0.052%, 0.082%, and 0.099%, respectively. Policy recommendations are discussed.</p
Bolstering Worship Behavior of Nigerians through the Engagement of Information Communication Technology (ICT) in Pre and Post Covid-19 Pandemic
No full textThis study investigates the role of Information Communication Technology in worship behaviour, spiritual connectivity and development pre and post Covid-19 Lockdown. The study examined the opinion of 568 Nigerian respondents, using a questionnaire. Whilst noting through results that most religious people had to depend on the use of several Information Communication Technology devices and available applications to engage in worship of their God, this new art of worship, during the Covid-19 lockdown, has made the art of worshipping their God not only more convenient but provides a new and interesting way of engaging in religious activities. Consequently, respondents strongly believe that Information Communication Technology has helped improve their spirituality and provided understanding that their God can be presented anywhere, as worshippers only need to be connected with their hearts. The result emphasized the irrelevance of hypocrisy and the need for creativity in the use of Information Communication Technology
