1,720,999 research outputs found
Book review: Nataša Lacković and Alin Olteanu, Relational and Multimodal Higher Education: Digital, Social and Environmental Perspectives
No full textBased on: Lacković Nataša and Olteanu Alin, Relational and Multimodal Higher Education: Digital, Social and Environmental Perspectives. London: Routledge (Routledge Studies in Multimodality), ISBN: 978-0-367-72536-5, 2024, xxxpp. £39.99 (ppb), £145 (hbk), £35.99 (ebook)
Racism and Classism in Mexican advertising
Get PDFThis paper explores how Mexico’s population has been faced with the polemics of class and race. This division continues today through the Mexican ruling class’s appropriation of advertising. I am interested in the functions and systems in place that allow this to propagate and how meaning is being reproduced unperceived by the audience. My thesis question asks, What are the visual representations of the power relationships in Mexico’s political economy as reflected through the appropriation of advertising? To answer this question, I perform a semiotic analysis of branded advertising messages created by the companies Bimbo, Palacio de Hierro and FEMSA, owned by the Mexican ruling families Servitje, Baillares and Garza respectively. Each television commercial is examined for signs, cultural codes, gestures, gaze and word tracks. These signs are decoded, and the conclusion is expressed through “An Exhibition of Visual Messaging”, designed to inform the Mexican public of how messages are constructed and received, empowering the viewer to interpret and challenge the meaning behind the communications they are receiving through the metamedia
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
The implications for education of Peirce’s agapist principle
Get PDFIn his divisions of science, Peirce placed pedagogy in the branch of practical sciences. This means that the profession of teaching can only be meliorated by experience, through practice. However, I argue that a holistic look at Peirce’s semiotics reveals an implicit philosophy of education. The key lies in understanding his account of experience in the context of his theory of evolution. By experience Peirce meant semiosis (action of signs), not the modern empirical notion of experience. The sign, unlike an idea (purely mental entity) does not belong strictly to mental or non-mental phenomena. Experience is a characteristic of the Universe (CP 5.448), understood as a physiology of arguments (Stjernfelt 2007). According to Peirce’s taxonomy of signs, learning is the evolution of signification from the Icon sign type to the Argument sign type, being the Universe’s way of discovering itself through life forms. The Argument sign type is a result of agapasm, evolution due to creative love (CP 6.302). The paper explains how Peirce’s theory of agapistic evolution underpins an educational paradigm
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