73 research outputs found
Преподавание ассоциативной композиции в НАУ, как средство развития творческой личности дизайнера.
No full textThe article examines the role of associative thinking in the development of artistic personality. A number of methods that enhance students' creative skills are introduced. The author demonstrates exercises performed by students for the associative thinking development, and analyzes the ways and means of students’ formalized composition creating.У статті розглянуто роль асоціативного мислення в розвитку творчої особистості. Наведено ряд методів, що активізують креативні здібності студента. Продемонстровано вправи, які виконуються студентами для розвитку асоціативного мислення та проаналізовано шляхи та засоби для створення формалізованої композицій студентами.В статье рассмотрено роль ассоциативного мышления в развитии творческой личности. Приведено ряд методов, которые активизируют креативные способности студента. Продемонстрировано упражнения, которые выполняются студентами для развития ассоциативного мышления и проанализировано пути и средства для создания формализованной композиции студентами
Media education for future media professionals: designing and implementing a training programme
No full textThe paper presents the experience of the media education project for journalism students at Sumy State University. The workshops dealt with different media categories (media agencies, media technologies, media languages, media audience, media representations) and necessary components of communicative competence (technical information competence, information competence, social information competence, technical media competence, media competence, social media competence). During October 2017 - January 2018, five workshops and seminars were held. For each activity, input and output survey was conducted to assess the extent to which the level of knowledge and skills of the participants on a particular topic increased, as well as how the participants evaluated the project. On average, 32 people took part in each workshop, 78% of them filled in the questionnaires (in total 140 input and 112 output questionnaires were analysed). The results showed that despite the high level of initial knowledge of the participants, the training course contributed to their understanding of certain media categories and other specific issues. The participants also pointed out the importance and relevance of the information for their professional activity. The survey of 29 regular project participants and 27 professional journalists working in the mass media of Sumy Region was conducted to assess the project effectiveness. The participants highly assessed their knowledge of media literacy. The students’ results were similar to those of professionals’ (in the assessment of knowledge acquired, understanding the notion of media literacy, determining the main tasks of media education and the most effective ways of acquiring media competences). However, the students evaluated their analytical skills lower and rarely applied them. Further workshops will be aimed at dealing with this issue. The analysis of survey results proves the efficiency of the combination of formal and non-formal teaching methods for journalism students. It is important both for the training participants and the universities as they have become more competitive and able to face the challenges of academic education nowadays. The experience described can be implemented by other academic institutions to improve the quality of journalism education in Ukraine
Tourist brand of Ukraine: analysis and possibility of transformation
No full textIn the modern world, territories compete with each other, striving for self-affirmation and the choice of such economic structures that will provide them with more reliable positions. In conditions of constant growth of competition, the marketing of any territory, including its branding, is of great importance for comparing geographical locations, geographical locations. In this regard, more and more countries and cities are purposefully engaged in the promotion of their own territories and the formation of a unique brand that determines the tourist attractiveness of a particular area. This trend is characterized by the transformation of tourism into one of the most important sectors in the structure of the world economy. sectors in the structure of the world economy, determining in many cases regional well-being, economic and political stability. well-being, economic and political stability. Growing competition in the field of attracting tourists requires states to introduce new methods and approaches to promotion, including branding of a tourist area. Territorial branding is a strategic process of creating and promoting a unique image and reputation of a certain territory in order to increase its attractiveness, recognition and competitiveness in the international arena. The formation of a tourist brand highlights the main stages, namely: creating a working group, studying the competitive environment, creating an identity and brand image, implementing a new concept, creating and implementing a brand strategy, monitoring effectiveness and adjusting as needed. The tourist brand of a country should reflect its mission and tourism development strategy, as well as take into account the segmentation of consumers of tourist services according to various criteria. In our opinion, the process of forming a territory brand requires coordinated work with the involvement of government agencies and the tourism business
The Order of Circulation of Dietary Supplements that Contain Food Additives on Ukrainian Pharmaceutical Market
No full textУ статті наведено основні етапи обігу дієтичних добавок, які вміщують у своєму складі харчові добавки, на фармацевтичному ринку України. Вивчено класифікацію дієтичних добавок та встановлено тринадцять груп відповідно до АТС-код, клініко-фармакологічної групи. Опановано режим контролю дієтичних добавок групи «Дієтичні добавки до їжі, які впливають на функції центральної нервової системи» та встановлено, які харчові добавки входять до складу дієтичних добавок групи «Дієтичні добавки до їжі, які впливають на функції центральної нервової системи». Обґрунтовано, що деякі харчові добавки з індексами Е171, E172 можуть спричинити побічні явища у вигляді хвороби печінки та нирок, а харчова добавка Е504 взагалі заборонена до вживання дітям віком до 5 років.The article presents the main stages of circulation of dietary supplements that contain food additives on Ukraine pharmaceutical market. The classification of dietary supplements was studied and thirteen groups according to the ATC code, clinical and pharmacological group were found. The control regime of dietary supplements of the "Dietary supplements that affect the functions of the central nervous system" group was studied and it was established what food additives are included in dietary supplements of the "Dietary supplements that affect the functions of the central nervous system" group. It was proved that some food supplements with indices E171, E172 may cause side effects in the form of liver and kidney disease and food supplement E504 is generally prohibited for children under the age of 5 years
Quality management in tourism and recreation : methodological recommendations for studying the discipline for students of the specialty 242 «Tourism and recreation» of the second (master's) level of higher education
No full textНавчальне виданняВидання містить програму навчальної дисципліни, методичні матеріали до практичних занять, організаційно-методичні рекомендації до самостійної роботи студентів та проведення контролю знань, теоретичні питання для підготовки до підсумкового контролю. Методичні рекомендації розроблені для студентів спеціальності 242 «Туризм і рекреація»The publication contains the program of the academic discipline, methodical materials for practical classes, organizational and methodical recommendations for independent work of students and conducting knowledge control, theoretical questions for preparation for the final control. Methodical recommendations are developed for students of the specialty 242 «Tourism and recreation
Frictional heating of the brake disc with essential nonlinearity thermal barrier coating
No full textNATIONAL AND CULTURAL SPECIFICS OF SOVIET REALITY AND ITS LINGUISTIC REFLECTION IN E.A. EVTUSHENKO’S POETRY
No full textThe article analyzes E.A. Yevtushenko collections of “Utrennij narod”, “Zavtrashnij veter” and the poem “Zima”, which reflected the thorny social issues typical for the Soviet society of the 1970s.The urgency of this article is determined by the following factors: 1) close attention of the modern science to the issues of the conceptual analysis of text; 2) an increased interest in identifying the specifics of World Art Picture of the individual writers; 3) poor attention to the legacy of the poet E.A. Yevtushenko and the lack of the research of this particular theme in his work. The article aims in studying and describingtg the features of verbal and artistic expression of the concept of “citizenship” in the works of E.A. Yevtushenko, to study the structure and the implementation of the verbal concept “citizenship” on the material of artworks E.A. Yevtushenko.The material of this research are poems and prose by E.A. Yevtushenko of different creative periods. These poems and prose are objectifying the analyzed concept. In addition to the disclosure and clarification of the lexical content of the concept of “citizenship” in the system of the Russian language the following lexicographical material was used: “Explanatory Dictionary of Russian Language”V.I. Dahl; Dictionary of Russian language S.I. Ozhegova; Etymological dictionary of Russian Mikhail Vasmer, Dictionary of Russian ed. A.P Evgenyeva, Explanatory Dictionary of Russian ed. D.N. Ushakov and others.The main research method is a special linguistic technique conceptual analysis method that includes the steps of: 1) the vocabulary analysis of lexical paradigm of the word “citizenship”, 2) continuous sample of word lexical items appealing to the concept of “citizenship”, 3) contextual analysis to identify the content of the concept of “citizenship”. Also methods of theoretical research were used: the analysis, synthesis and deductive method (transition from general ideas about the concept “citizenship” to private terminals), a comparison, and also additional methods: descriptive component analysis method, the distribution method of analysis, the solid (from dictionaries) and partial sample material (of texts), word-forming analysis techniques, stylistic and frequency of the statistical characteristics of etymological analysis, a method of continuous sampling, analysis of dictionary definitions, conceptual analysis,comparative-typological analysis and statistical analysis. System-based and text-based approach were used.In conclusion author assumes that the words of the national cultural components play important text-forming role in the works of E.A. Yevtushenko. Identified sovietisms, vernacular elements, dialecticisms and words of the new way of life are the building the blocks of language of E.A. Yevtushenko, displaying a rich artistic world of the poet. Those elements express the way of life of the Soviet people
He has returned to us…11The author writes of a friend who spent many years in a Stalinist concentration camp.
No full textTheoretical and methodological approaches to understanding public-administrative discourse as a type of communication in public administration
No full textThe article provides a theoretical and methodological analysis of public-administrative discourse as a type of communication between public administration institutions and the public. The author describes the main approaches to understanding the concept of "discourse", which are not limited to purely linguistic issues, but have a wider scope of application in such fields of knowledge as linguistics, political science, philosophy, psychology, pedagogy, journalism, cultural studies, art history, mathematics, and public administration.
The article reveals that "discourse" and its variant "institutional discourse" are a system of actions, roles and norms of behaviour in the process of communication (communication), according to the following main criteria: communication subjects (public authorities, civil society institutions, representatives of a particular social group, the public) communication goals. Its components are "administrative discourse" and "public-administrative discourse".
The author determines that the specificity of "administrative" discourse is communication within the framework of status-role relations, i.e., speech interaction between representatives of executive authorities (civil servants) performing executive and administrative functions and citizens. The main functions of administrative discourse are prescriptive, controlling and evaluative, the essence of which is to assess the work of performers.
It is substantiated that "public-administrative discourse" is a type of communication, communicative interaction between public authorities (public managers) and civil society institutions and the public at different communicative levels in different socio-political conditions. Thus, "public-administrative discourse" is a tool for realising the practical interests of the State, i.e., it contributes to the democratisation of society and improvement of the quality of life of the population
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