1,721,134 research outputs found
English annual reports in Europe. A study on the identification and reception of genre characteristics in multimodal annual reports originating in the Netherlands and the United Kingdom
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45174_englanrei.pdf (Publisher’s version ) (Open Access)
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67925.pdf (Publisher’s version ) (Open Access)Radboud Universiteit Nijmegen, 11 juni 2008Promotores : Gerritsen, M., Nickerson, C. Co-promotor : Korzilius, H.P.L.M.338 p
Intertextual networks in organizations. The use of written and oral business discourse in relation to context
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Business English as a Lingua Franca in advertising texts in the Gulf: Analyzing the attitudes of the Emirati community
Full text linkScholars have become increasingly interested in how organizations communicate with their external stakeholders, such as consumers. Recent studies have looked specifically at the response of consumers in a number of different European countries to the use of English in advertising texts, as part of a commonly used marketing strategy to standardize advertising campaigns, which builds on the assumption that English is not only neutral, but also widely understood. In this article, we discuss a survey of Emirati consumer attitudes to the use of English in advertising texts in the UAE on the basis of just over three hundred responses. We used a between subjects design and presented half of our respondents with an advertisement in English for a well known manufacturer of mobile phones and compared their responses to a similar number of respondents who were presented with an equivalent advertisement in Arabic. Respondents were asked a series of questions focusing on attitude towards the ad, attitude towards the product, comprehension of the corporate slogan in English, and their own knowledge and use of English. The findings indicate that the English ad was perceived as neutral and that attitudes towards the product and advertisement were not impacted by the language used. However, although most respondents reported high competence levels in English and a full understanding of the corporate slogan used, many of them expressed a preference for advertising in Arabic. Open-ended responses also suggested an underlying concern to preserve the Arabic language and cultural identity. The findings are discussed in terms of the unique social and cultural fabric of the modern-day UAE, as well as the Emirati community as an economically powerful Muslim population
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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