6 research outputs found

    Perceived Constraints in the Adoption of Green Products: Evidence from Fast Food Packaging in Assam, India

    No full text
    The growing dependence on non-biodegradable packaging, fuelled by the fast-food industry, is becoming an urgent environmental challenge. Although green marketing has been promoted for decades, the actual use of eco-friendly products remains disappointingly low. This study set out to explore the key obstacles that prevent wider adoption of green packaging in fast food outlets. The research was carried out in the Kamrup Metropolitan district of Assam between August and October 2024, covering 16 outlets and engaging 115 consumers as well as 30 managers and staff. Using Garrett Ranking analysis, the results show that consumers are most concerned about the lack of trust in green claims, limited availability, and the high cost of eco-friendly options, while they worry least about understanding eco-labels. On the other hand, managers and staff point to high costs, supply shortages, and resistance to change as their main challenges, with regulatory issues having the least impact. These findings underline the need for practical strategies that can build trust, strengthen supply chains, and make green products more affordable, paving the way for greater acceptance and sustainable practices in the food service sector

    Insights into ethnoveterinary practices used by various communities in Dhemaji district of Assam

    No full text
    1063-1072A study was carried out for documentation of ethnoveterinary practices prevalent among the various communities of the Dhemaji district of Assam. Personnel interviews, questionnaires, participatory rural appraisal, group discussions, and field visits were followed to collect the data. A total of 250 livestock farmers were selected across the district from 25 villages. The degree of adoption and effectiveness of each ethnoveterinary practice were expressed in percentage considering the responses of sampled farmers. A total of 62 ethnoveterinary practices were recorded where 43 plant species of 30 families were used to treat 33 common ailments in livestock and poultry. The highest, 28 practices were used for treatments of cattle followed by 21 for treatments of pigs, 8 for poultry, and 5 for Goat against the common issues related to the digestive system, fever, parasitic infestation, viral infection, bone fracture, retention of placenta (ROP), weakness and other health condition in livestock and poultry where the adoption was ranged from 6.00 to 89.33 percent. The present documentation will help the researchers, environmentalists, and other stakeholders towards better understanding in traditional knowledge, distribution of valuable resources and biodiversity conservation of the district

    Factors Influencing Consumer Preference for Green Packaging Products in Kamrup Metropolitan District, Assam, India

    No full text
    The rapid increase in population has led to the overutilization of resources, resulting in their depletion and contributing to pollution, which adversely affects public health. This alarming situation has prompted a global shift towards sustainability, with green marketing and the use of eco-friendly products gaining significant importance. Green products are biodegradable, environmentally safe, and generate minimal or no waste. This study was conducted in the Kamrup Metro district of Assam by collecting primary data from consumers of green products, particularly green packaging materials used in fast-food outlets. The respondents ranged from school-going students to older generations and were categorized into six age groups (I–VI), a total 115 consumers from 16 fast food outlets. A detailed questionnaire was designed and distributed among the respondents, allowing them to rank the factors influencing their purchase preferences toward green products. The collected data were analyzed using factor analysis through Principal Component Analysis (PCA) to identify the factors affecting consumers’ preferences for purchasing green products. The analysis revealed three principal components (PCs) with eigenvalues greater than 1 that influence purchase preferences. These components are as follows: Personal Factors (PC1), determined by five variables; Environmental Factors (PC2), influenced by three variables; and Social Factors (PC3), also influenced by three variables. The results indicate that green corporate image ranked the highest among all factors, followed by social norms and brand trust. In contrast, the availability of green products ranked lowest. This suggests that many respondents prefer purchasing green products primarily because of their trust in the brand’s green corporate image rather than the ease of availability. These findings provide valuable insights into consumer behavior and can help policymakers, marketers, and businesses enhance the adoption and promotion of green packaging material within society

    Analisis Pelaksanaan Program Kemitraan terhadap Perkembangan UKM Binaan PTPN III Medan

    No full text
    This skripsi titled "Analysis of the execution of the UKM Development Partnership Program Against Patronage PTPN III Medan" the purpose of this study was to: (a) to investigate the implementation of the partnership program PTPN III Medan in lending to UKM. (b) analyze the effect of the implementation of the partnership program for UKM income trained partners PTPN III Medan. (c) analyze the effect of the implementation of the partnership program on employment by the partners UKM PTPN III Medan. in data collection, the author uses secondary data coming from PTPN III Medan, also uses the population and the sample coming from the SME trained partners PTPN III Medan as many as 29 samples. Writer analyze and evaluate which results in that there are differences in income and employment before and after becoming trained partners PTPN III Medan is an increase of the income and employment of the UKM.119 HalamanSkripsi Sarjan

    Comparative Performances of Improved Poultry Varieties under Backyard Rearing System in Dhemaji District of Assam

    No full text
    Productive and reproductive performances in terms of body weight, age at first egg, egg production, egg weight, fertility, hatchability and mortality of Vanaraja, Rainbow Rooster, Kamruapa and Desi chicken of Assam were studied under traditional backyard system of rearing. The Vanaraja, Rainbow Rooster and Kamruapa birds were given to rear under the frontline demonstration programmes of the Krishi Vigyan Kendra, Dhemaji to the women farmers of the district during 2020-21. The data on bird weights at different ages, egg weights, fertility, hatchability as well as mortality were collected and recorded and compared among the varieties. The data recorded from the study were analyzed as per standard statistical methods. The overall mean body weights were significantly (P < 0.05) higher in all the improved varieties than Desi chicken at different ages. There is also significant (P < 0.05) difference of age at first egg among Vanaraja (182.05±5.52 days), Rainbow Rooster (175.08±6.13 days), Kamruapa (163.06±5.52 days) and Desi chicken (203.31±3.31 days). The mean egg production values up to 32, 40, 52 and 72 weeks of age in the demonstrated varieties were significantly (P < 0.05) higher than the corresponding values of Desi birds. The mean egg weights of Vanaraja, Rainbow Rooster, Kamruapa at 32, 40 and 52 weeks of age were also significantly (P < 0.05) higher than Desi birds. However, no significant difference was observed in mortality rates among the four groups at different ages. There was also no significant (P < 0.05) difference in fertility and hatchability percent among the four genetic groups. It is concluded that Vanaraja, Rainbow Rooster and Kamruapa birds are adapted well under traditional backyard rearing system in agro-climatic conditions of Dhemaji district of Assam with adequate economic advantages over the Indigenous birds

    Insights into ethnoveterinary practices used by various communities in Dhemaji district of Assam

    No full text
    A study was carried out for documentation of ethnoveterinary practices prevalent among the various communities of the Dhemaji district of Assam. Personnel interviews, questionnaires, participatory rural appraisal, group discussions, and field visits were followed to collect the data. A total of 250 livestock farmers were selected across the district from 25 villages. The degree of adoption and effectiveness of each ethnoveterinary practice were expressed in percentage considering the responses of sampled farmers. A total of 62 ethnoveterinary practices were recorded where 43 plant species of 30 families were used to treat 33 common ailments in livestock and poultry. The highest, 28 practices were used for treatments of cattle followed by 21 for treatments of pigs, 8 for poultry, and 5 for Goat against the common issues related to the digestive system, fever, parasitic infestation, viral infection, bone fracture, retention of placenta (ROP), weakness and other health condition in livestock and poultry where the adoption was ranged from 6.00 to 89.33 percent. The present documentation will help the researchers, environmentalists, and other stakeholders towards better understanding in traditional knowledge, distribution of valuable resources and biodiversity conservation of the district
    corecore