85 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
Perceived Safety and Fear of Crime of Visitors in a Shopping Mall in Karachi, Pakistan [Elektronisk resurs]
No full textThis study examines the environment of one of the largest and most recently built shopping mall in Karachi, Pakistan. The aim of this study is to assess how building design, familiarity with the mall, and past experiences of victimization influence visitors’ perceived safety. Using site inspections guided by crime prevention through environmental design (CPTED) principles and an online survey, the study identifies factors affecting visitors’ perceived safety. Findings indicate that enhancing surveillance, territoriality, and access control in well-designed and maintained spaces can impact levels of perceived safety. These findings underscore the importance of surveys, in combination with site inspections, in providing a comprehensive tool for understanding and improving safety in commercial complexes.</p
Coping Styles, Aggression and Interpersonal Conflicts among Depressed and Non-Depressed People
No full textBackground: The present study compared people with depressive symp¬toms and people without depressive symptoms with reference to their coping styles, level of aggression and interpersonal conflicts.Methods: A purposive sample of 128 people (64 depressed and 64 normal controls) was selected from four different teaching hospitals of Lahore. Both the groups were matched on four demographic levels i.e. age, gender, education and monthly income. Symptom Checklist-R was used to screen out depressed and non-depressed people. The Brief COPE, the Aggres¬sion Questionnaire and the Bergen Social Relationship Scale were used to assess coping styles, aggression and interpersonal conflicts respectively. The Independent t-test was used to compare the groups. Binary logistic Regression was also carried out to predict the role of research variables in causing depression.Results: The results showed that level of aggression and interpersonal conflict was significantly more in people with depressive symptoms as compared to control group. On the other hand control group was using more adaptive coping styles than people with depressive symptoms but no difference was found in the use of maladaptive coping styles. Conclusion: The present findings revealed that coping styles, aggression and interpersonal conflicts play important role in depression. Therefore, these dimen-sions must be considered while dealing with the depressive patients. Implications for preventive work are also discussed in the light of previous researches
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
Safety Perceptions and Micro-Segregation: Exploring Gated- and Non-Gated-Community Dynamics in Quetta, Pakistan
No full textCrime impacts residential neighborhoods not only through the loss of life and property but also by instilling a widespread fear among residents. To combat this fear, physical security measures like safety locks, gates, and high perimeter walls have proven effective in both developed and developing nations. This trend has led to the increased popularity of gated communities in Pakistan as a preferred housing choice. In addition to encouraging micro-segregation, these developments also attract a large number of residents. In order to better understand the differences in residents’ fear of crime in relation to their health and socio-economic status, this paper compares residential housing schemes in Quetta, Pakistan (gated and non-gated). Surveys and on-site observations in four different residential areas of the city underpin the methodology. The results suggest that past experiences of crime victimization strongly affect feelings of safety in both gated and non-gated communities. The study highlights the complex relationship between the perception of safety, health and well-being, socio-economic status, and the type of community, highlighting how these factors collectively influence respondents’ experiences and create micro-segregation
نو آبادیاتی ہندوستان میں حقوقِ نسواں کا علمبردار: مولوی ممتاز علی
No full textThis paper explains the role of Maulvi Mumtaz Ali in advocating the Women's Rights in late 19th and early 20th century India. A close associate of Sir Syed Ahmad Khan and contemporary of Hali and Deputy Nazir Ahmad, Maulvi Mumtaz Ali and Sheikh Abdullah of Aligarh brought women's home journals and through them advocated women's rights including their educational rights. The paper suggests that Maulvi Mumtaz Ali suffered a lot as he appointed his wife Muhammadi begum the editor of journal Tehzeeb-Un-Niswan, launched in 1898. He strongly believed in gender equality in all spheres of life. His book "Huqooq -e-Niswan" (Women's rights) covers the vast themes of -the false superiority of male over female; women's education, purdah (Veil), marriage system and social patterns between husband and wife. He denounced the men's false superiority, physical as well as intellectual over the women. The paper explores his support to women's education. He also elaborates the debate on purdah and its violence on women by the Muslim society of colonial India
Windcatchers as a Green Ventilation Device: A Lost Tale From Hyderabad, Sindh, Pakistan [Elektronisk resurs]
No full textThe rapid urbanization process is majorly associated with extreme climate change and many other urban issues that pose new challenges in terms of urban resilience. Bold climate action is one of the main principles addressed by UN-Habitat in Sustainable Development. This problem demands an immediate reduction in carbon footprints. One way of doing this is to revive the traditional climate-controlling techniques/natural ventilation methods in architecture. Windcatchers have been used as a passive technique for ventilation for many centuries. The windcatchers of Hyderabad (Mangh/Hawadani/Badgeers/Malqaf) were a dominant identity of vernacular architecture. This article aims to understand the traditional methods of dealing with climate-controlling techniques in architecture by (1) studying windcatchers in both vernacular and modern buildings in the context of Hyderabad, Sindh, Pakistan by (2) understanding the user’s perspective about windcatchers. A comparison of four buildings in Hyderabad, Pakistan, was performed. The findings of this study show that old Windcatchers in Hyderabad are in dilapidated condition and are found insignificant because they are not fulfilling the current needs of the users looking for modernized solutions. However, newly built windcatchers are well appreciated by users because of their well-functioning mechanism in relation to the local climate and current living requirements. The performance study of windcatchers conducted in this research represents an initial step towards developing a more extensive guide for utilizing windcatchers in passive cooling systems for buildings located in hot regions.</p
Exploring the effects of floods in Pakistan: Pre/post flood analysis 2022
No full textPakistan is affected by floods of various intensities ranging between high, moderate and low levels. The aim of this study is to evaluate the effects of 2022 flood events in Pakistan. This aim will be achieved by analyzing the relationship between the 2022 floods and the situation of affected communities, with a focus on gender roles. The study assessed the differences in vulnerability to floods between men vs. women by examining their socio-economic conditions before and after flood 2022. Multiple field surveys were conducted for data collection, and a questionnaire was used to learn about the current and past conditions of the people living in the villages around the city of Khipro, Sindh, located downstream of the Indus River, majorly affected by floods in terms of lives and livelihoods. Correlations, and cross-tabulations were used to analyze the demographic characteristics and socioeconomic status of communities. Focusing on the period before and after the 2022 floods and the difference in vulnerability, the results of the study indicated that despite having better access to disaster preparedness information and resources, societal norms and mobility issues make women more vulnerable. Therefore, it is important to focus on gender-sensitive disaster preparedness and response efforts. The study proposes a few measures to improve resilience and promote sustainable development in flood-affected areas
Exploring the 15-Minutes City Concept: Global Challenges and Opportunities in Diverse Urban Contexts
No full textThe concept of the 15-minutes city [15 MC] focuses on providing important services within proximity and accessibility through active travel like walking or biking. While this model is becoming popular in urban planning and academic discourse, its implementation faces challenges in both densely populated developing and developed countries. This study aims to conduct a systematic review of recent literature to (1) identify the core components of the 15 MC model, (2) examine planning tools and strategies used in its implementation, (3) compare successes and challenges across global contexts, particularly in densely populated and resource-constrained areas, and (4) offer practical recommendations for adapting the model to meet local needs. The study reviewed 33 research papers published in the last five years [2019–2024]. Following PRISMA guidelines, a structured screening and selection process was conducted using databases such as Scopus, Web of Science, and Google Scholar. Thematic analysis revealed major challenges for implementing the 15 MC in the Global South, including urban informality, gaps in infrastructure, and complex governance issues. Moreover, the review points out the potential risks of exclusion and gentrification if the specific needs of different contexts are not considered. While high-income countries tend to focus on sustainability and making neighborhoods walkable, developing countries struggle with deeper structural problems that make equitable implementation harder. This study emphasizes the need for locally adaptive frameworks in planning 15 MCs and aims to develop inclusive urban policies that support Sustainable Development Goal 11, which seeks to make cities inclusive, safe, resilient, and sustainable
- …
