103 research outputs found
HokenBot: transforming approaches with cutting-edge insurance app / Geetha Muthusamy ... [et al.]
No full textInsurance is financial protection against unforeseen events or risks. It provides individuals and businesses with a sense of security and the ability to recover from losses and potential risks. The reason for low insurance consumers is a lack of awareness among individuals and many people are not adequately informed about the benefits and importance of insurance, which results in a lack of understanding about how insurance can safeguard their financial well-being. HokenBot is a holistic mobile application that serves as a reliable intermediary between users, AI bots (including virtual assistants and chatbots), expert insurance consultants, insurance information, and online transactions. This application aims to enhance user efficiency by providing a platform to easily search and select preferred insurance options and it boasts a novel feature in the form of AI bots, which can assist users by guiding them through a series of questions aimed at providing support, information, and personalized financial decisionmaking. Furthermore, this application also provides claim forms for users which saves much time for the user instead of meeting their agent to get the form. The application has significant potential in Malaysia, particularly in enhancing financial literacy. Despite the significance of the insurance industry in Malaysia, the insurance penetration rate in the country was only 54% in 2020, which is below the global average of 68%. Continued innovation, customer-centricity, and strategic partnerships will be key to its long-term success in the insurance industry. HokenBot contributes to SDG 9 by promoting innovation and efficiency in the insurance industry through its AI technology and streamlined platform. The commercialization prospects for this application are noteworthy, especially for individuals seeking precise insurance policies
FinEduPlay: revolutionizing financial education for young minds through gamified learning / Geetha Muthusamy ... [et al.]
No full textFostering early education in saving money is a great foundation for future financial success. FinEduPlay is a mobile application that makes learning about financial literacy fun and engaging for school children through gamification. The app offers engaging and fun activities that help children learn valuable skills in money management. This innovative approach has the potential to improve children's financial decision-making skills and increase their financial literacy. The novelty feature of the app motivates children to save money by offering incentives for achieving various milestones during a specific period. The challenge will include interactive features like a virtual piggy bank that will help you track your progress toward your savings goal. The quiz game related to financial literacy in the apps has a system of leveling that makes them excited to level up and gain knowledge as well. Users also can choose their favorite animal as their character of the money box such as a cat, dog, or cow, and name it. Teaching children about financial literacy can be a fun and effective way to give them a head start on making wise financial choices as adults. They can learn valuable skills through games and activities that will help them save money and make smart financial decisions. In Malaysia, the potential for this app is immense, given the opportunity to improve financial literacy among its population despite the challenges in accessing financial education. The study conducted by the Employees Provident Fund (EPF) in 2020 shows that there is room for improvement in financial literacy among Malaysians. While only 35% demonstrated adequate knowledge of financial matters, there is potential for more people to gain these skills. If financial literacy is coordinated in all schools in Malaysia, the potential for the commercialization of this application is high
Analyzing irrational purchase decision on aesthetic packaging: the moderating role of emotional appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya
No full textThis conceptual paper examines how aesthetic packaging affects the purchase decisions of cosmetic products through the Theory of Planned Behavior (TPB) model, irrational factors. The TPB model, comprising Attitude, Subjective Norms, and Perceived Behavioral Control, serves as the analytical framework for consumer behavior. The central issue lies in understanding the influence of packaging aesthetics on decisions, particularly the irrational aspects such as emotional appeal. Emotional appeal is hypothesized to act as a moderating factor, potentially amplifying the perceived value of aesthetically pleasing packaging and leading to less rational purchasing decisions. The methodology includes a purposive sampling of cosmetic product consumers, with the sample size determined using G*Power. Data analysis will be conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). This study seeks to uncover the impact of emotional appeal on packaging aesthetics, providing insights to improve marketing strategies and packaging designs within the cosmetic industry
Data privacy in knowledge discovery
No full textThis thesis addresses data privacy in various stages of extracting knowledge embedded in databases. Advances in computer networking and database technologies have enabled the collection and storage of vast quantities of data. Legal and ethical considerations might require measures to protect an individual's privacy in any use or release of the data. In this thesis, we address the problem of preserving privacy in the two following cases: (1) in distributed knowledge discovery; (2) in situations where the output of a data mining algorithm could itself breach privacy. We present results in two different models, namely secure multiparty computation (SMC) and differential privacy. The first part of the thesis presents privacy preserving protocols in the SMC model. Secure multiparty computation involves the collaborative computation of functions based on inputs from multiple parties. The privacy goal is to ensure that all parties receive only the final output without any party learning anything beyond what can be inferred from the output. Within this framework we address the problem of preserving privacy in the preprocessing and the data mining stages of knowledge discovery in databases. For the preprocessing stage, we present private protocols for the imputation of missing data in a dataset that is shared between two parties. For the data mining stage, we introduce the notion of arbitrarily partitioned data that generalizes both horizontally and vertically partitioned data. We present a privacy-preserving protocol for k-means clustering of arbitrarily partitioned data. We also develop a new simple k-clustering algorithm that was designed to be converted into a communication-efficient protocol for private clustering. The second part of the thesis deals with privacy in situations where the output of a data mining algorithm could itself breach privacy. In this setting, we present private inference control protocols in the SMC model for On-line Analytical Processing systems. In the differential privacymodel, the goal is to provide access to a statistical database while preserving the privacy of every individual in the database, irrespective of any auxiliary information that may be available to the database client. Under this privacy model, we present a practical privacy preserving decision tree classifier using random decision trees.Ph.D.Includes abstractVitaIncludes bibliographical referencesby Geetha Jagannatha
A dangerous but powerful idea - counter acceleration and speed with slowness and wholeness
No full textThe dangerous idea is that school reform, in India in particular, but across the world too, is impossible. Changing education, at the systemic level or at the institutional or school level, or educating teachers and school leaders in change can be classified as largely first order change - that of school improvement, which involves doing more of the same but doing it better (where the focus is on efficiency) and that of school re-structuring, which involves re-organising components and responsibilities (where the focus is on effectiveness). Geetha Narayanan is Principal Investigator with Project Vision at the Centre for Education Research Training and Development (CERTAD) within the Srishti School of Art Design and Technology in Bangalore, India. She has dedicated her career to finding and establishing new models of education that are creative, synergistic and original in their approach to learning. Read the article and listen to audio of the author discussing her ideas
Rational-irrational dialectic in the theory of planned behavior in cosmetic use in Malaysia
No full textThe Theory of planned behaviour (TPB) is a model that is based largely on cognition i.e., logical cognition (Ajzen & Fishbein ,1980). As a result, the rational component in TPB predominates in influencing the dependent variable that is intention; meaning that, TPB largely ignores the role of irrational influences in decision making. The study, being explorative, attempts to extend the social-psychological behavioural model i.e. Theory of Planned Behavior (TPB) by including two moderators i.e., Cognitive Bias and Irrational Beliefs to predict female consumers purchase decision towards cosmetic products due to the intense competition identified in cosmetics industries. These two moderators are quite prevalent in the psychological domain. Hence, to the extent that it can incorporate the measurement of irrational variations, this research postulates that TPB can be improved as a model of behavioural intention. To this end, to complement cognitive rationality which is already present in the TPB model, this research will introduce irrational factors to complete the picture. Further, this study evaluates the Purchase Decision Behavior of consumer to test the Intention- Behavior relationship. A self-administered questionnaire was employed to gather data from 380 consumers via purposive sampling and subsequently analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The questionnaire was distributed to female cosmetic users who are 18 years old and older in Klang Valley. Overall, this study proposes thirteen (13) hypotheses. In addition, the proposed moderators, Cognitive Bias tend to strengthen the Behavioral Beliefs and Attitude, Normative Beliefs and Subjective Norms relationship; meanwhile, Irrational Beliefs are found to strengthen the Attitude and Intention, Subjective Norms and Intention relationships. Thus, the findings of this study contribute to the existing theory and practice by using psychological theories beyond its original domain on study through the verification of the framework; and its practical contribution consequently provides useful insights to assist marketers of cosmetic industries to create effective integrated marketing communication strategies (IMC) that incorporate the concurrent influence of both, rational and irrational elements, in the decision making of consumers; with the result that marketers would have a more realistic and pragmat ic model on which to guide their marketing strategies
Tetranchyroderma hystrix Remane 1926
No full textTetranchyroderma hystrix Remane, 1926 Records from India. KERALA: Neendakara—Rajan & Nair (1979). Habitat. It has been recorded in well sorted sand with grain size ranging mostly from 295 to 592 µm Remarks. This species has been recorded by Rajan & Nair (1979) from Kerala in their ecological work, along with other gastrotrichs species and meiofauna. There is no drawing and other taxonomic data of this species provided by them or any other author from India. Consequently, we consider this species finding as a doubtful record that require more evidence to prove the presence of this species on the Indian coast.Published as part of Chatterjee, Tapas, Priyalakshmi, Geetha & Todaro, M. Antonio, 2019, An annotated checklist of the macrodasyidan Gastrotricha from India, pp. 495-510 in Zootaxa 4545 (4) on page 503, DOI: 10.11646/zootaxa.4545.4.3, http://zenodo.org/record/261830
Food neophobia: explored and unexplored terrains
No full textFood neophobia is beingregarded as an individuals’ reluctance to tryunfamiliar or novel food and consequently the inclination to stayaway from it. In addition, unfavorable taste, odorand appearance of novel foods signifies the definition of neophobia. Since research pertaining to food neophobia is limited,reviewis aimed at exposing the disparity in research on past, current and future trends pertaining to research on food neophobia. Studies on food neophobia are essential as food neophobia has impact on food preferences. Understanding the factors influencing foodpreferences is vital for implementing and promoting positive changes inthe food habits of any society. The identification and compilation of all food neophobia-related publications covered publications produced between 2010 and 2020. Articles wereselected from the three most prominent and popular online databases/search engines, namely 1) EBSCOHost (http://search.ebscohost.com), 2) Science Direct (http://www.sciencedirect.com), and 3) Google Scholar (http://scholar.google.com). Based on the results, a thorough analysis was achieved concerning the following: (1) theory pertaining to food neophobia, (2) measures of food neophobia, (3) importance of research pertaining to food neophobia, (4) researches on food neophobia, and (5) directions for future research on food neophobia. The study concerning food neophobia is essential as food neophobia influences food preferences. Understanding the factors prompting food preferences is crucial towards the implementation and promotion of positive changes in the food habits of any society. This study adds to the academia and industry by discovering several inadequacies in the existing studies and bestowing an outline for future research. Further studies are certainly imperative to empirically authenticate the concept of food neophobia through systematic investigations and devise a means to quantify it
CONTENTS
No full textExport of Education from New Zealand to Bangladesh:Issues and OpportunitiesErshad Ali; Geetha Subramaniam ( 1 ) The Role of Input and Interaction in Second Language AcquisitionXU Fang ( 11 ) Gendered-Linked Differences in Speech Styles:Analysing Linguistic and Gender in the Malaysian ContextAngelina Subrayan.Michael; Liaw Shun Chone; Chittra Muthusamy; Jeyamahla Veeravagu ( 18 ) The Chinese Piano Solo Ping Hu Qiu Yue (Autumn Moon over the Calm Lake):a Piano Solo Adapted by Chen PeixunHUANG Ren-ge ( 29 ) Character FirstREN Xiao-chuan ( 31 ) Revisiting Vsevolod Meyerhold’s Biomechanics:Challenges for Directors and Actors in Theatre TodayADORA, CHARLES U. ( 35) The Localization of Eugene O’Neill’s Play Desire under the Elms on China’s StageSONG Nai-kang; CHEN Li-hua ( 44 ) Women and Media:Study on the Marginalization of Female Discourse PowerLI Xiao-hui; LEI Min ( 47 ) Chinese Learners’ Communication Strategies Research:a Case Study at Shandong Jiaotong UniversityYANG Dong; GAI Fang-peng ( 56 ) Behind the Muslim Veil: a Qualitative Analysis of Pakistani Female Students’ Views towards VeilingZHOU Yun ( 82 ) A Tentative Study of the Impoliteness Phenomenon in Computer-mediated Communication LU Shuang-shuang ( 92
The Ottomans: A cultural legacy by Diana Darke, Thames & Hudson
No full textDiana Darke's The Ottomans: A Cultural Legacy offers a profound exploration of the Ottoman Empire’s enduring influence on modern culture, art, and governance. This meticulously researched work delves into the empire’s unique ability to integrate diverse cultural elements from Asia, Europe, and Africa, creating a lasting legacy of innovation and inclusivity. Darke highlights pivotal aspects of Ottoman life, including their architectural marvels, the millet system of governance, and contributions to global culinary and textile traditions. Through vivid storytelling enriched with illustrations, maps, and photographs, she brings the empire’s vibrant past to life, making complex historical themes accessible to a wide audience. The book challenges Eurocentric perspectives, emphasizing the Ottomans’ role as cultural bridge-builders and their significant contributions to the Renaissance and beyond. By weaving personal narratives with broader historical analysis, Darke crafts a compelling narrative that resonates with contemporary discussions on multiculturalism and coexistence. Both an academic achievement and an engaging tribute, The Ottomans: A Cultural Legacy inspires readers to appreciate the interconnectedness of civilizations and the profound ways in which shared heritage continues to shape our world today. This book is an essential resource for scholars and general readers alike.
Keywords: Ottoman Empire, cultural heritage, architecture, governance, historical legacy
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