1,720,956 research outputs found
FEATURES OF HEADLINE FORMATION IN ADVERTISING TEXT
Get PDFThe article deals with the system of advertising texts. Advertising is described as a phenomenon of modern society; it is such information that affects the mass consciousness; analyzing these structures one can learn that most of the advertising headlines are composed of simple sentences. The impact of advertising on the consciousness of people has a psychological impact on perception. It is advertising that enables the relationship between the addressee and the addresser, playing an important role in informing people. Advertising texts are created to purposefully induce influence and to increase the demand for the advertised product or services. Before choosing a particular mode of influence, the advertisers determine for themselves what the goal they are pursuing in a specific case, in order to achieve it in a particular type of advertising. Proposal of linguistic means, according to which the headline is built, requires a fast-reading message. The inducement of an advertising text depends primarily on the headline. Many factors are important for the success of an advertisement, but the most important expression must be a meme. Units of all levels of the language are involved in creating a text that is capable of inducing and attracting attention while being memorable. In a sentence, the factor is not only the principle of the structure of the linguistic means, but also the achievement of a certain power to influence the customer. The ultimate goal of advertising is to make someone purchase something, so in their message the advertisers must clearly inform their consumers what actions they must take in order to purchase, call, register, and etc. Advertising is an appeal, so with the ready advertising product advertisers appeal to their customers or clients, through which they hope to encourage them to make a purchase or use the services. Preparation of advertising appeal is considered one of the most important elements of advertising. The specifics of the headlines are very important. It is concluded that the peculiarity of the headline is a simple sentence structure that is understandable
Lingüística Cognitiva y Constructivismo: un análisis comparativo
No full textThis article investigates the origins, bases and theoretical perspectives that cognitive linguistics may share with constructivism, taking into account that they are models and theories that began to be formed in the 1950s in response to the absolutism and positivism of modernity. The research was carried out based on a comparative analysis, illuminating the history of their origins and their main theoretical foundations. Among the results achieved, it is evident that they have similarities in: their historical context; the way they relate to other sciences; the way they construct knowledge and language; and the conception of reality. More similarities and differences can be found; however, the purpose of this article is to identify basic similarities in order to open a dialogue and trace a path of theoretical recognition between the two models.
El presente artículo indaga los orígenes, bases y perspectivas teóricas que puede compartir la lingüística cognitiva con el constructivismo, teniendo en cuenta que son modelos y teorías que comienzan a formarse en la época de los años 50 respondiendo ante el absolutismo y positivismo de la modernidad. La investigación se realizó en función a un análisis comparativo, iluminando la historia de sus orígenes y sus principales fundamentos teóricos. Dentro de los resultados alcanzados, se evidencia que poseen similitudes en: su contexto histórico; la forma de relacionarse con otras ciencias; la manera como construyen el conocimiento y el lenguaje; y, la concepción de la realidad. Se pueden encontrar más semejanzas y también diferencias; sin embargo, el objeto del presente artículo es identificar similitudes básicas para abrir el dialogo y trazar un camino de reconocimiento teórico entre los dos modelos
Cognitive Linguistics and Constructivism: a comparative analysis
Get PDFEl presente artículo indaga los orígenes, bases y perspectivas teóricas que puede compartir la lingüística cognitiva con el constructivismo, teniendo en cuenta que son modelos y teorías que comienzan a formarse en la época de los años 50 respondiendo ante el absolutismo y positivismo de la modernidad. La investigación se realizó en función a un análisis comparativo, iluminando la historia de sus orígenes y sus principales fundamentos teóricos. Dentro de los resultados alcanzados, se evidencia que poseen similitudes en: su contexto histórico; la forma de relacionarse con otras ciencias; la manera como construyen el conocimiento y el lenguaje; y, la concepción de la realidad. Se pueden encontrar más semejanzas y también diferencias; sin embargo, el objeto del presente artículo es identificar similitudes básicas para abrir el dialogo y trazar un camino de reconocimiento teórico entre los dos modelos.This article investigates the origins, bases and theoretical perspectives that cognitive linguistics may share with constructivism, taking into account that they are models and theories that began to be formed in the 1950s in response to the absolutism and positivism of modernity. The research was carried out based on a comparative analysis, illuminating the history of their origins and their main theoretical foundations. Among the results achieved, it is evident that they have similarities in: their historical context; the way they relate to other sciences; the way they construct knowledge and language; and the conception of reality. More similarities and differences can be found; however, the purpose of this article is to identify basic similarities in order to open a dialogue and trace a path of theoretical recognition between the two models.
 
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
"OVARIAN DISEASES IN WOMEN AND OVARIAN CANCER"
No full textMacroscopically, ovarian tumors are presented in the form of cystic formations filled with fluid, or in the form of a dense node, reaching various sizes. It is currently believed that all ovarian neoplasms develop from a single tissue component
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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