1,720,959 research outputs found
The Effectiveness of Humor in Social Media Campaigns in Increasing Awareness of the Combined Effects of Vaping and Alcohol Among College Students
No full textThe simultaneous use of vaping and alcohol among college students presents compounded health risks, yet awareness of these risks remains limited. Social media serves as a primary source of information for young adults, shaping their health perceptions and behaviors. This study examines how social media campaigns, particularly those on TikTok, influence college students’ awareness, attitudes, and harm perceptions regarding vaping, alcohol use, and their combined effects. Using Social Cognitive Theory as a framework, the research explores how humor-based health messaging affects engagement with and receptiveness to health information. We will survey college students (N = 155) to assess their awareness of the combined health risks of vaping and alcohol use, their engagement with social media health messaging, their need for humor, and the influence of humor-based content on their perceptions. Furthermore, the research will also explore whether humor-related TikTok posts are associated with greater awareness of this combined health issue among students who are more likely to possess a need for humor. Overall, this study contributes to the broader discussion of digital health communication by examining how social media influences young adults' health behaviors and awareness of vaping and alcohol risks
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Masculinity in Advertising: A Content Analysis of Male Body Images
Get PDFObjectified images and images of hegemonic masculinity are commonly presented by advertisers. However, a dearth of knowledge exists about how objectifying male images relate to and reinforce tenets of hegemonic masculinity. According to Social Cognitive Theory of Gender Socialization, some males will be receptive to objectifying male images because these images are found to be rewarding and help socialize males to resume their traditional role in society. The primary question of this dissertation focused on the cataloguing of objectifying images and images of hegemonic masculinity. A secondary, novel research question explored the prevalence of ideal images of the male body and how different body types relate to other tenets of masculinity. A content analysis technique was used to update the categorization of such images. The dissertation revealed that more ideal and objectifying male body types that appeared in men’s magazines help men accomplish certain tenets of hegemonic masculinity and the larger and more bulky images of the male body that appeared in sport’s magazines help men accomplish other tenets of hegemonic masculinity. Another insight was that masculinity tenets were better explained by the differences in magazine types than the differences in body types
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Diversity and inclusion in advertising research [Elektronisk resurs]
No full textDiversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in advertising research are gender, ethnicity, sexual orientation, and age. Extant research indicates a mis- and underrepresentation of certain groups in society but shows that diverse and inclusive advertising can have favorable brand and social effects. Future research should include other diversity attributes (e.g., disabilities, gender identity, and religion), consider multiple diversity attributes and intersectionality, and include an advertiser perspective to understand why advertising sometimes is neither diverse nor inclusive. © 2022 The Author(s). Published by Informa UK Limited, trading as TaylorXX1Francis Group
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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