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Analysis on the Positioning of Private Higher Education Institutions Based on Fields of Science
No full textMODEL CO-CREATION DAN IMPLIKASINYA TERHADAP LOYALITAS MAHASISWA PADA PERGURUAN TINGGI SWASTA : Studi pada PTS di Provinsi Sumatera Selatan
Full text linkPersaingan perguruan tinggi swasta (PTS) di Indonesia sekarang ini semakin ketat,
sehinga tidak sedikit PTS yang mengalami kekurangan jumlah mahasiswa. Kondisi
ini dialami juga oleh beberapa PTS di Sumatera Selatan, dimana setiap tahun ajaran
baru banyak PTS yang mengalami kesulitan dalam mendapatkan mahasiswa baru.
Model pemasaran perguruan tinggi selama ini belum dilakukan secara holistik,
untuk itu perlu dilakukan kajian secara holistik melalui pendekatan manajemen
pemasaran di perguruan tinggi untuk mendapatkan loyalitas mahasiswa. Tujuan
penelitian ini adalah untuk mendapatkan model co-creation dan implikasinya
terhadap loyalitas mahasiswa sebagai strategi pemasaran jasa pendidikan tinggi di
Provinsi Sumatera Selatan. Desain penelitian menggunakan pendekatan
explanatory survey. Survey dilakukan pada PTS di Provinsi Sumatera Selatan dari
berbagai bentuk (Universitas, Sekolah Tinggi, Akademik dan Politeknik). Jumlah
responden sebanyak 357 orang mahasiswa dan alumni yang diambil dengan
multistage random sampling. Analisis data dilakukan dengan pendekatan structural
equation modeling (SEM) dan program LISREL. Hasil penelitian menunjukkan
bahwa model loyalitas mahasiswa pada PTS perlu mempertimbangkan berbagai
faktor secara holistik, meliputi internal marketing, ekternal merketing dan interaksi
marketing. Faktor internal marketing dalam model tersebut adalah kepuasan
mahasiswa (satisfaction), kepercayaan mahasiswa (trust) dan nilai pengalaman
mahasiswa (experience). Faktor ekternal marketing adalah citra perguruan tinggi
(image), sedangkan faktor interaksi marketing adalah co-creation antara mahasiwa
dengan PTS. Model co-creation yang dibangun di PTS berdampak bagi strategi
pemasaran baik dalam jangka pendek, menengah maupun dalam jangka panjang.
Model co-creation yang dibangun akan berdampak jangka pendek yaitu terciptanya
nilai pengalaman dan citra PTS yang baik. Dampak jangka menengah adalah
munculnya kepuasan dan kepercayaan baik secara langsung maupun tidak
langsung. Implikasi jangka panjang co-creation adalah terciptanya loyalitas
mahasiswa baik secara langsung maupun tidak langsung. Sehingga pengelola
pendidikan tinggi khususnya PTS diharapkan mampu melaksanakan strategi
kompetitif yang dapat menghasilkan nilai lebih bagi mahasiswa dan juga akan sulit
ditiru oleh kompetitor yaitu dengan mengembangkan model co-creation.;--Private higher education (PTS) in Indonesia today is getting tighter, no private university
suffered from the lack of students. This condition is experienced by some private
universities in South Sumatra. This research is conducted to develop loyalty model by
giving information, that is internal marketing through satisfaction and trust, external
marketing by creating image of college and interactive marketing with co-creation between
student and university. The purpose of this study is also to observe the co-creation of
student loyalty as a result of high education service in South Sumatera province. The design
of this study using a quantitative approach. The survey was conducted on private
universities in South Sumatera Province which studied 105 of various forms (University,
College, Academic and Polytechnic). The number of respondents in this study were 357
students and alumni from 32 PTS obtained at random. The data retrieval technique is done
by multistage random sampling. Data analysis was done in statistical and inferential
statistic with approach Structural Equation Modeling (SEM). The result of descriptive
analysis shows that respondent's perception for co-creation variable, student experience
value and university image in high category although still not optimal, while for student
satisfaction and loyalty variable is in medium category. From 12 hypothesis, there are 9
(nine) hypotheses that have significant influence and the rest (3 hypothesis) is not
significant, that is the relationship between co-creation with satisfaction, university image
with trust and university image with student loyalty. Factors forming student loyalty is cocreation,
student's satisfaction and trust. Factors affecting trust is co-creation and student
satisfaction, while student satisfaction is determined by the image of higher education and
experience value. The variables of trust, satisfaction, higher education image and
experience value are good interventions for co-creation with student loyalty. The novelty
of this research is in addition to the model of student loyalty formation in private higher
education, and also to produce co-creation model in good education project in short,
medium and long term. PTS is expected to be able to implement competitive strategies that
can generate more value for students and will also be difficult to imitate by competitors
that is by developing co-creation
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Pengaruh Kecerdasan Spiritual, Efikasi Diri, dan Dukungan Sosial terhadap Kecemasan Menghadapi Masa Pensiun Pegawai Negeri Sipil
Full text linkPenelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh kecerdasan spiritual, efikasi diri, dan dukungan sosial terhadap kecemasan menghadapi masa pensiun Pegawai Negeri Sipil di Lingkungan Pemerintah Kota Palembang. Desain penelitian ini menggunakan multiple regression atau regresi linier berganda.. Teknik sampling penelitian menggunakan probability sampling dengan jumlah sampel sebanyak 262 orang. Analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan program Lisrel 8.80. Dari hasil analisis data didapatkan bahwa kecerdasan spiritual, efikasi diri, dan dukungan sosial berpengaruh positif terhadap kecemasan menghadapi masa pensiun. Keterbatasan dari penelitian ini hanya dilakukan untuk membahas pengaruh kecerdasan spiritual, efikasi diri, dan dukungan sosial terhadap kecemasan menghadapi masa pensiun Pegawai Negeri Sipil di Lingkungan Pemerintah Kota Palembang dengan pertimbangan pensiun pada satu tahun mendatang. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara kecerdasan spiritual, efikasi diri, dan dukungan sosial terhadap kecemasan menghadapi masa pensiun pegawai negeri sipil di Lingkungan Pemerintah Kota Palembang
Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables
Full text linkThe internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and expand markets. This research investigates the factors influencing Instagram’s popularity metrics in the food sector, focusing on South Sumatra. A survey of 250 Instagram users was conducted using accidental sampling. The study assessed various factors on a Likert scale from 1 (strongly disagree) to 7 (strongly agree). The findings revealed that brand cue positively impacts selling strategy and information search. Additionally, message appeal positively influences selling strategy and information search but negatively correlates with the popularity of social media messages, suggesting that specific appeals might hinder social media popularity. Conversely, selling strategy and information search positively affect the popularity of social media messages, highlighting the importance of engaging consumers and providing informative content for brand popularity on social platforms. While brand cues do not directly influence the popularity of social media messages, message appeal and brand cues are crucial in shaping consumer interactions on social media. These results offer practical insights into utilizing brand cues and message appeal to cultivate consumer relationships, differentiate brands, and influence purchasing behavior through social media. The study provides valuable guidance for businesses navigating the complex world of social media marketing, emphasizing the importance of tailored messaging and brand presence in driving consumer engagement and brand perception within the competitive food industry
Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables
Full text linkThe internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and expand markets. This research investigates the factors influencing Instagram’s popularity metrics in the food sector, focusing on South Sumatra. A survey of 250 Instagram users was conducted using accidental sampling. The study assessed various factors on a Likert scale from 1 (strongly disagree) to 7 (strongly agree). The findings revealed that brand cue positively impacts selling strategy and information search. Additionally, message appeal positively influences selling strategy and information search but negatively correlates with the popularity of social media messages, suggesting that specific appeals might hinder social media popularity. Conversely, selling strategy and information search positively affect the popularity of social media messages, highlighting the importance of engaging consumers and providing informative content for brand popularity on social platforms. While brand cues do not directly influence the popularity of social media messages, message appeal and brand cues are crucial in shaping consumer interactions on social media. These results offer practical insights into utilizing brand cues and message appeal to cultivate consumer relationships, differentiate brands, and influence purchasing behavior through social media. The study provides valuable guidance for businesses navigating the complex world of social media marketing, emphasizing the importance of tailored messaging and brand presence in driving consumer engagement and brand perception within the competitive food industry
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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