1,720,967 research outputs found
ANALISIS KUALITAS PLATFORM E-MARKETPLACE TERHADAP LOYALITAS PELANGGAN (Studi Kasus: Pengguna Zilingo)
Get PDFPenelitian ini bertujuan untuk menganalisis kualitas suatu platform e-marketplace Zilingo terhadap loyalitas pelanggannya, apakah sudah sesuai dengan kaidah penyajian platform e-marketplace yang baik dan benar serta melakukan evaluasi untuk mengukur dan meningkatkan serta memperbaiki kualitas layanannya yang masih kurang guna meningkatkan loyalitas pelanggan. Metode yang digunakan adalah metode Structural Equation Modelling melalui pendekatan Partial Least Square atau SEM-PLS. Data primer didapat dari penyebaran kuesioner secara online melalui Google Form dengan dukungan oleh data sekunder yaitu diantaranya buku, e-journal, dan website. Hasil dari penelitian ini menyatakan bahwa variabel e-service quality berpengaruh positif dan signifikan terhadap e-loyalty dengan dimensi yang paling berpengaruh yaitu dimensi reliabilitas. Dimensi ini berkaitan dengan fungsionalitas fitur-fitur yang ditawarkan oleh platform e-marketplace Zilingo. Fitur-fitur yang berfungsi sebagaimana mestinya menjadi indikator yang penting untuk meningkatkan e-loyalty pengguna Zilingo. Lalu didapati dalam penelitian ini bahwa variabel e-satisfaction berpengaruh negatif dan tidak signifikan terhadap e-loyalty. Dapat disimpulkan bahwa semakin baik suatu e-satisfaction maka tidak akan meningkatkan suatu e-loyalty.
Kata Kunci: SEM-PLS, Platform E-Marketplace, E-Service Quality, E-Satisfaction, E-Trust, E-Loyalty
Analysis of Factors Influencing Interest and Behavior in Using ShopeePay Features Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) Model
No full textThis research is motivated by technological developments that continue to provide innovations aimed at facilitating human work, such as innovations in payment methods that can be done digitally and non-cash, called digital wallets. One digital wallet with the most users in Indonesia is ShopeePay. However, the existence of ShopeePay has yet to be entirely accepted by digital wallet users in Indonesia, as shown through a consumer survey in 2022 which resulted in conclusions regarding ShopeePay experiencing a decline in users. This study intends to determine the factors that influence behavioral intention and use behavior of the ShopeePay feature as measured by the variables in the UTAUT 2 model. This quantitative study uses a survey method with 100 respondents using the ShopeePay digital wallet. Samples were taken using a purposive sampling technique. The data analysis technique used is the SEM-PLS method, and the data is processed using SMART PLS 4.0 software. The results of this study indicate that the factors that significantly influence the behavioral intention of the ShopeePay feature are social influence, price value, and habit. Then, the use behavior of the ShopeePay feature is significantly influenced by facilitating conditions and habits. Meanwhile, the performance expectancy, effort expectancy, facilitating conditions, and hedonic motivation variables do not have a significant effect on the behavioral intention of the ShopeePay feature
Pengaruh E-Service Quality dan E-Trust Terhadap E-Customer Loyalty Pada Pengguna Dompet Digital DANA Melalui E-Satisfaction Sebagai Variabel Intervening
Get PDFPenelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh e-service quality dan e-trust terhadap e-customer loyalty melalui e-satisfaction sebagai variabel intervening pada pengguna dompet digital DANA. Penelitian ini berfokus pada DANA sebagai e-wallet yang paling banyak digunakan oleh masyarakat namun masih banyaknya keluhan yang dirasakan oleh pengguna dompet digital DANA terkait top up yang tidak berhasil, terjadinya error sistem, kesulitan upgrade akun premium, saldo terpotong serta penanganan dari customer service yang lambat dan tidak memberikan solusi. Hal ini terlihat dari hasil review pengguna di Play Store. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Pengambilan sampel menggunakan metode nonprobability sampling dengan bentuk purposive sampling. Penelitian ini menggunakan kuesioner online yang dibagikan kepada 100 responden, dengan kriteria pengguna dompet digital DANA yang pernah melakukan transaksi non tunai minimal dua kali atau lebih dalam enam bulan terakhir. Teknik analisis yang digunakan yaitu Structural Equation Modelling berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS 4.0. Hasil pengujian hipotesis menunjukkan bahwa e-service quality berpengaruh positif dan tidak signifikan terhadap e-customer loyalty, e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction, e-satisfaction berpengaruh positif dan signifikan terhadap e-customer loyalty, e-trust berpengaruh positif dan tidak signifikan terhadap e-customer loyalty, e-trust berpengaruh positif dan signifikan terhadap e-satisfaction, e-service quality berpengaruh positif dan signifikan terhadap e-customer loyalty melalui e-satisfaction dan e-trust berpengaruh positif dan signifikan terhadap e-customer loyalty melalui e-satisfaction
STUDI LITERATUR PROFITABILITAS PERUSAHAAN PADA MANAJEMEN MODAL KERJA DAN STRUKTUR MODAL
Get PDFPenelitian mengenai profitabiltas perusahaan telah terbukti memiliki hubungan dengan manajemen modal kerja dan struktur modal yang terorganisasi dengan baik, sehingga menunjukkan kemampuan untuk membangun nilai bagi pemegang saham dan memastikan keberlanjutan perusahaan. Walaupun telah banyak penelitian antara modal kerja dan kinerja perusahaan terhadap profitabilitas di seluruh dunia yang telah dilakukan, namun mayoritas temuan penelitian tersebut masih memiliki fenomena yakni pengakuan modal kerja sebagai salah satu variabel penting untuk mengelola profitabilitas perusahaan. Riset ini bertujuan untuk meninjau, menganalisis, meringkas, dan mengekspresikan pada penelitian empiris masa lalu dari berbagai negara untuk membantu para peneliti di masa depan untuk membuat keputusan tentang manajemen modal kerja dan struktur modal pada profitabilitas perusahaan. Penelitian literatur ini mengkaji penelitian yang bertemakan kinerja perusahaan dalam hal profitabilitas, manajemen modal kerja dan struktur modal. Hasil menunjukkan hubungan yang berbeda antara modal kerja dan struktur modal pada profitabilitas sehingga tidak ada kesepakatan tercapai. Kajian ini juga memberikan gambaran yang lebih dalam untuk menjelaskan fenomena ini dan membantu pada penelitian dengan menggunakan modal kerja dan struktur modal dalam menentukan dampaknya terhadap profitabilitas perusahaan
ANALISIS KUALITAS PLATFORM E-MARKETPLACE TERHADAP LOYALITAS PELANGGAN (Studi Kasus: Pengguna Zilingo)
Get PDFPenelitian ini bertujuan untuk menganalisis kualitas suatu platform e-marketplace Zilingo terhadap loyalitas pelanggannya, apakah sudah sesuai dengan kaidah penyajian platform e-marketplace yang baik dan benar serta melakukan evaluasi untuk mengukur dan meningkatkan serta memperbaiki kualitas layanannya yang masih kurang guna meningkatkan loyalitas pelanggan. Metode yang digunakan adalah metode Structural Equation Modelling melalui pendekatan Partial Least Square atau SEM-PLS. Data primer didapat dari penyebaran kuesioner secara online melalui Google Form dengan dukungan oleh data sekunder yaitu diantaranya buku, e-journal, dan website. Hasil dari penelitian ini menyatakan bahwa variabel e-service quality berpengaruh positif dan signifikan terhadap e-loyalty dengan dimensi yang paling berpengaruh yaitu dimensi reliabilitas. Dimensi ini berkaitan dengan fungsionalitas fitur-fitur yang ditawarkan oleh platform e-marketplace Zilingo. Fitur-fitur yang berfungsi sebagaimana mestinya menjadi indikator yang penting untuk meningkatkan e-loyalty pengguna Zilingo. Lalu didapati dalam penelitian ini bahwa variabel e-satisfaction berpengaruh negatif dan tidak signifikan terhadap e-loyalty. Dapat disimpulkan bahwa semakin baik suatu e-satisfaction maka tidak akan meningkatkan suatu e-loyalty.
Kata Kunci: SEM-PLS, Platform E-Marketplace, E-Service Quality, E-Satisfaction, E-Trust, E-Loyalty
ANALYSIS OF QRIS USER EXPERIENCE USING THE USER EXPERIENCE QUESTIONNAIRE (UEQ) METHOD
Get PDFDigital wallets are the most preferred payment method by Indonesian digital society compared to other payment methods, namely cash payments and bank transfers. Over time, several digital wallet platforms began to create QR codes according to their respective platforms. With each platform having its own QR Code, this can make it difficult for users to make payments. Therefore, Bank Indonesia, which is tasked with regulating and maintaining the smooth running of the payment system, regulates the QR Code to be standardized in accordance with the International Europe Mastercard Visa standard. A product is said to be successful if the product is able to meet user needs to increase user satisfaction. In order for the product to meet the standards, it is necessary to evaluate the quality of the product. One of the evaluations that must be carried out is an evaluation of the User Experience. The sampling technique used is purposive sampling with the criteria that domiciled in Samarinda and has used QRIS as a payment system. Data analysis was carried out using the UEQ Data Analysis Tool. The results of this study are that user experience (attractiveness, perspicuity, efficiency, dependability, stimulation, novelty) has a positive impression on QRIS user satisfaction in Samarinda City
Development of synergistic between digitalization MSMEs and digital society in Indonesia
Get PDFThis article aims to elaborate on Micro, Small, and Medium Enterprises (MSMEs) and the Digital Society during the Covid-19 pandemic in Indonesia. The Covid-19 pandemic has paralyzed most sectors of the economy, especially micro-enterprises. The profits of most MSME actors did not increase, and many went bankrupt. That is why MSME business actors change their sales strategy with digitalization schemes. The digitization scheme is to use the marketplace as an intermediary and social media as a marketing technique. In addition, digital MSME actors must synergize with the digital community in marketing products and services. Therefore, the SME digital development initiative can be an alternative to saving business actors during the Covid-19 pandemic. This article uses a literature study with a library research method approach by elaborating various literature on the development of digital SMEs. Twenty-five articles were reviewed in this study from Sinta (Science and Technology Index) and Google Scholar. The paper argues that the development of digital MSMEs has become an alternative to saving and developing digital entrepreneurship in Indonesia during the Covid-19 pandemic
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
A bibliometric-systematic review of digital transformation and circular economy in sustainable tourism across Asia
No full textCombining digital transformation and circular economy principles is increasingly vital to advancing sustainable tourism, especially within Asia’s evolving economic and technological landscape. This study conducts a Bibliometric-Systematic Literature Review (B-SLR) of 101 peer-reviewed articles published between 2013 and 2024, focusing on the intersection of digital innovation and circular economy within the tourism sectors of key Asian countries, including China, Indonesia, South Korea, Thailand and Malaysia. The findings reveal substantial scholarly interest in technologies such as artificial intelligence (AI), blockchain and innovative tourism platforms. However, the review also exposes empirical gaps – particularly in real-world validation of digital solutions and the uneven application of circular economic principles across different governance contexts. China and South Korea have emerged as leading contributors to the research domain. Conversely, Southeast Asian nations demonstrate growing but fragmented scholarly output. This study introduces a new approach by combining bibliometric mapping and qualitative synthesis. This method provides a complete overview of both theoretical and practical developments. The results provide actionable insights for policymakers to align digital innovation with sustainability goals and guide industry practitioners in adopting regenerative and tech-enabled tourism strategies. These findings also highlight the need for more context-specific, empirical research across diverse Asian tourism ecosystems
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